Grönt resande
En studie om hur företag arbetar med klimatkompensation
Carbon offsetting means to offset those greenhouse gases that are caused by our actions. The purpose of this paper is to examine how companies are working with carbon offsetting. The focus of the research is how travel agencies and companies that provides carbon offsetting. The writers also highlight the problems carbon offsetting is facing. The study was performed with qualitative methods through interviews with three companies working with carbon offsetting. The research shows that carbon offsetting within air travel can vary in price between different companies and they find it more lucrative to work with business customers. The writers have come to the conclusion that it is people's attitudes as well as lack of promotion and information that is the problem that exists for carbon offsetting. The writers have also found out that it is the uncertainty about carbon offsetting that affects the individual's attitude towards the subject. This, as well as the awareness that exists about the subject and the economy which every individual is prepared to spend on the environment.