The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

Material handling is a term that includes all kinds of handling of material from a raw product to a finished one. ABB is active in the following segments; foundry, packaging and palletizing, metal industry and plastics industry.The demands for efficiency and reliability have been set very high in the industrial sector. Optimizing of the material handling will give the company higher cost-effectiveness. Around the robot there are different kinds of material flows, to optimize the cycle time, consisting of carriages combined in different ways.Motion Control is a complex system with main functions such as; positioning, synchronizing, indexing and more. The products in the system need to cooperate to make these functions possible therefore integration of motor- and servo products are important.

At nuclear power plants, electrical valve actuators are important for ensuring that the reactor core is water covered and the pressure in the reactor tank and containment is limited. The electrical actuators are provided with overload protection in case of drawing higher current then the motors are rated for. When safety manoeuvres are needed, the overload protection must not trig and cause the valve to stop before completing the manoeuvre. Analyses have showed that the current settings of the overload protection may cause an illegitimate trig at the worst theoretically possible accident. A new method has been developed with conservative assumptions and applies overload protections for all electrical valve actuators at the three reactors in Forsmark..

Denna uppsats syfte är att undersöka och förklara hur brand extension produkter kan påverka ett företags image. Vi har valt att undersöka Jaguars, Porsches och Ferraris brand extension produkter då dessa avviker mycket från deras core product. Uppsatsen besvarar även hur konsumenterna uppfattar dessa brand extension produkter och företagens bakomliggande motiv till dem. Vi har under uppsatsskrivandet gång pendlat mellan teori och empiri. Vår empiri består av kvalitativa undersökningar.

This report describes the results of the project "Concept development of jet engine inspection plugs" carried out in the spring of 2008. The work was done at the department of product definition at the company Volvo Aero in Trollhättan. The objective of the work was to develop concepts for a "Volvo-unique" inspection plug. The work is part of Volvo Aero's focus on proprietary (self-developed) technologies. Inspection plugs can be found on virtually all aircraft engines and gas turbines.

This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer?s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment.

During the last year there has been a globalization of trade. Because of the development ofmore sophisticated information's - and communication technology the boundaries and thephysical distance have been smeared out between company as well as countries. Furthermoreit generates that many companies have restructured to global value chains. Because of theincreased access the marketplace has become harder and more competitive than ever.Since the customers nowadays have more access to product information the consume patternsand behaviour has been changed. Through the increased knowledge the consumers requiresmore of the products.

One of the most distinguishing features for companies today is that they must have a close collaboration and keep up a good relationship with their suppliers. This is important for the companies chance of survival and for them to compete in their markets. This essay will discuss the subject of Scania?s long-term collaboration with their suppliers. The purpose of the essay in this case study is to analyze if a long-term cooperation with a supplier is of essence upon renegotiations of continued collaboration.

The background to this paper is the fact that many products are demonstrated to show the consumer value of the product. This is generally the fact when it comes to agricultural products, such as tractors. The growing number of models makes this even more import for the retailer to perform a demonstration that really catches the interest of a prospect customer. One problem is that these demonstrations are expensive and many small retailers have difficulties to afford demonstrations of every model. Together with Åhmans Traktorcentrum AB a market investigation was conducted. The company has its primary sales area in the region of Östergötland and north part of Småland. Åhmans Traktorcentrum AB is a John Deere dealer.

Processen vid framtagandet av en ny produkt kallas New product development (NPD). Denna process innehåller 6 steg som ska hjälpa företaget vid utvecklingen av en ny produkt. Det andra steget i denna process är konceptutveckling. Utvecklingen av ett koncept är en lång process som innehåller 7 steg som ska hjälpa företaget utveckla koncept till olika produkter. Processen sträcker sig från upptäckt av marknadsmöjlighet till projektplanering.

iPhone belongs to the group smartphones. It is a type of mobile phones that has a richer interface and allows more advanced preformences, i.e surfing the Internet and handling e-mails. This report outlines the work to develop an iPhoneapplication from idea to released product. The project is a thesis which was commissioned by ICA AB (a major Swedish grocery chain). The report includes how the work has been carried out in practice and theory.

Näringsliv och offentlig sektor står inför ständiga utmaningar att förändra och effektivisera sin verksamhet. Idag ses information som en verklig produktionsfaktor och åtkomst till lämplig informationen ses som en nödvändighet för uppnå effektivitet och produktivitet i de individuella aktiviteterna (Oehlmann, Thoben & Weber, 1997). Med hjälp av elektroniska arbetsinstruktioner på produktionsgolvet har tillverkande industrier hittat en effektiv metod för att minska variationerna, öka kvaliteten, förbättra kommunikationen, minimera kostnaderna och snabbare få ut produkterna på marknaden, den s.k. Time-to-market (Coetzee, 2004).Syftet med denna uppsats är att undersöka om Informationslogistik genom införandet av elektroniska arbetsinstruktioner kan påverka effektiviteten och kvaliteten i ett företag vilket använder sig av elektroniska arbetsinstruktioner.En fallföretagsstudie har genomförts på HMS Industrial Networks AB, en världsledande leverantör av fältbuss-teknologi för automationsutrustning. De har utvecklat ett IT-system för att hantera elektroniska arbetsinstruktioner vilket de använder fullt ut i sin tillverkning.Mer praktiskt har uppsatsens arbete handlat om att undersöka hur de anställda upplever att det påverkat deras effektivitet i det dagliga arbetet, såväl som kvaliteten i arbetet, informationen och på produkterna.Intervjuer med användare från dokumentationsteamet och produktionsmedarbetarna har gjorts och resultatet visar att användandet av PRIS och elektroniska arbetsinstruktioner har gett en rad effekter i verksamheten, både för dem vilka administrerar och hanterar produktionsunderlagen såväl som för de berörda användarna på produktionsgolvet och i övriga delar i organisationen.Resultatet visar att Informationslogistik i allra högsta grad kan påverka effektiviteten och kvaliteten i ett företag.

The aim of this report is to improve the fire safety at Hallsta Paper Mill in Hallstavik, Sweden. In order to do so large parts of a fire-protection management system for the paper mill has been created. The report begins with giving a general description of management structures and fire-protection management systems. An account is given for how management structures are designed, and how they should be implemented, maintained and updated. Thereafter follows a description of what routines and instructions should be included in a fire-protection management system..

Risk analysis in connection with transportation of dangerous goods is associated with great uncertainty. In addition there are a number of specific problems that the risk analyst faces when risks associated with transportation of dangerous goods are to be analysed. In this report those problems and uncertainties are described.One of the most important conclusions in this report is that uncertainty analysis within risk analysis in connection to transportation of dangerous goods has to be made more effective..

From the customer?s perspective the only reason for a firm to exist is the value it creates. However, a problem within manufacturing companies is that of the total lead time, only a small part can be considered as value adding. It has further been discovered that when working with improvements businesses often sub-optimizes single processes instead of considering what benefits the entire company. Thus, when improving processes and activities it is important to have knowledge about and understand which factors that affect how the flow can be designed.Several studies have been performed with a wide perspective on process flows in order to obtain a more resource-efficient and value added flow.