In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

This report summarizes a Bachelor Degree Project in Integrated Product Development,carried out during the spring semester in 2007 by three students at the Product Design Engineering programme at the University of Skövde. The project was performed as an assignment for KinBag ab, a sister subsidiary to Kinnegrip ab in Lidköping, who develop,manufacture and market the golf bag KinBag, a bag with an integrated wheel carriage system. The purpose of the project was to redesign the golf bag to attract a target group consisting of golfers aged between 20 and 40.The layout of the project was as follows: The project began with a feasibility study where different problems were identified with the basis of a market research which eventually was summarized in a dynamic specification of requirements. The feasibility study was followed by a generation of ideas which contained everything from sketches to simple mock-ups with an intensive amount of thoughtful brainwork and information gathering in between. This ledto the development of a number of design concepts, both on an overall level and on different parts of the golf bag.

Syfte: Syftet med uppsatsen är att undersöka hur en entreprenör/ kreatör produktplacerar i bästa mån för att överleva i modebranschen. Metod: Kvalitativ med intervjuer som bas för empirin. Slutsats: Med hjälp av en positioneringsmodell kan entreprenören/kreatören ta ställning till sina konkurrenter och placera sin produkt till den tänkta målgruppen. Teorin hjälper företagare att strukturera upp en annars komplex hantering som i nystartade företag ?bara sker?.

The main aim of this master thesis was to see the process of an interactive online reference service from idea to final product. The reference service we have studied is developed and used by the Library of the National Institute for Working Life in Stockholm, Sweden and goes by the name phibi. Our goal was to review the whole realization process from the reasons why a service like this was created, how the service was introduced and implemented inside the organisation and finally what the result and consequences were for both the library staff and for the users of the service. Phibi is designed to be a tool that fosters communication between the library staff and the remote users where the users get the opportunity to be helped with their questions by the library staff although they are not physically present in the library. To understand the process we conducted a case study with 11 interviews of the library staff, the superior and the initiator to phibi.

Title: What women want ? a study about young men?s self-presentation on the on-line dating site Spray Date.Authors: Anna Tuvehagen & Josefin HultTutor: Lena Widding-HedinPurpose: Our main purpose was to identify implicit norms and ideals for masculinity in young men?s advertisements on the on-line dating site Spray Date.Questions: How do the men present themselves on Spray Date and what do they accentuate in their advertisements? What kind of relationship do the men hope to establish and what qualities and attribute do they look for in women? Are there any notable differences and similarities regarding our findings of ideals and the ones in previous research?Method: In order to answer our questions we chose 100 advertisements made by men in the age 18 to 25. To analyse the advertisements we used a qualitative content analysis, however we have some quantitative elements.Main results: The men in our study are searching for love on Spray Date and usually describe themselves as nice, cheerful, decent guys with good sense of humour. Although, spare-time interests and activities are what the men mainly focus on. Their interests are broad and all sorts of combinations occur why it is difficult to place the men in categories.

Problem discussion: How should information be handled to facilitate and benefit from modularity? How should Clarkson Inc. adapt their information handling to modularity and what benefits can be reaped by doing this? Purpose: The purpose of this master thesis is to help Clarkson Inc. adapt their information handling to modularity and to extract theories, methods and tools to guide companies in similar situations.

I have together with Frimeko AB developed new hallway furniture for preschools. The background to the project is the fact that all the existing hallway furniture?s on the market today have a similar design and same features. None of the furniture stands out immediately. Companies who work with school furniture in general have been inspired by each other, and therefore is the collections monotonous.

The purpose of current paper is to identify the differences (ifany) between Swedish and Turkish consumers in terms ofproduct design perception and to identify the differences toproduct design in relating the four dimensions / characteristics:1.Aesthetical attractiveness, 2.Functionality, 3.Value and4.Quality.The findings of the study indicate the existence of a universal perception of design. Despite the culturally different countries that are examined the empirical material consistently display similarities between the two countries. Both the quantitative and qualitative data point to a very similar perception in terms of design. The possibilities of global design are discussed for companies as well as managerial implications and future research..

This report examines the industrialization of a newly developed household machine on behalf of Technogarden Engineering Resources in Karlstad, Sweden. The report is a part of the final course in the Bachelor Program in Mechanical Engineering at Karlstad University and takes place in spring 2014.An innovator, an investor and a engineering consultant firm have through collaboration developed a new type of gruel machine. The product is in its final stage of construction and is planned to be manufactured in a production located in Sweden, autumn of 2014.To compete against today?s trend in outsourcing manufacturing to low cost countries for better profitability, the industrialization of the gruel machine must be done with a minimum amount of resources in order to become successful, which also describes the problem of this study. Using pre-study material in form of Lean production literature, visiting a successful production site and gathering data from involved engineers a specification was developed which describes what this industrialization must achieve and which requests can be accomplished.

This Master of Science thesis is conducted at the faculty Integrated Product Development at theRoyal Institute of Technology and in cooperation with EssNet Interactive AB, both situated inStockholm. In the report the final results and the road to get there is described as well as thedesign process and how the process is used to obtain the goal of this thesis.The author of this thesis has developed the design and the function of an interactive videoterminal (IVT) and by using semantics created an encouraging gaming design. The projectspurpose was to change the anonymous withheld shape and produce an experience of gamingmachine that has been absent. The work was aimed to answer the question: How does oneproceed to develop the IVT and by using semantics creating an understanding of gamingmachine?In general the author wants to show that small changes, with the help of design and its signals,can completely change the overall picture of a product.

I Upplands Väsby utanför Stockholm tillverkar Kraft Foods bland annat choklad under varumärket Marabou. Vid anläggningen finns en Pralin Line som är en automatiserad produktionslinje för tillverkning av chokladpraliner i ask. Under en tid har Pralin Line inte kunnat motsvara förväntningarna och har inte haft den linjeeffektivitet man eftersträvar. Som ett led i detta har ett projekt initierats för att öka effektiviteten vid Pralin Line. En del i projektet är detta examensjobb som syftar till att utveckla det förebyggande underhållet vid Pralin Line.

I Upplands Väsby utanför Stockholm tillverkar Kraft Foods bland annat choklad under varumärket Marabou. Vid anläggningen finns en Pralin Line som är en automatiserad produktionslinje för tillverkning av chokladpraliner i ask. Under en tid har Pralin Line inte kunnat motsvara förväntningarna och har inte haft den linjeeffektivitet man eftersträvar. Som ett led i detta har ett projekt initierats för att öka effektiviteten vid Pralin Line. En del i projektet är detta examensjobb som syftar till att utveckla det förebyggande underhållet vid Pralin Line.

The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.

Syfte: Syftet är att beskriva och analysera framväxten av nya kommersiella etiska konsumtionsfenomen och dess påverkan på konsumentkulturen. Metod: Magisteruppsatsen bygger på en kvalitativ litteraturstudie som kompletterats med en empirisk case-studie av fenomenet (PRODUCT) RED. Allt emiriskt material är inhämtat från Internet under olika tidpunkter från och med mars månad till mitten av maj 2008. Empirin grundar sig bland annat i diskussioner vilka bedrivits på sociala nätverk på Internet och där främst inom grupper på Facebook. Materialet sträcker sig tillbaka till (PRODUCT) RED etableringen i mars 2006, vilket innebär att urval av inlägg och bloggar från olika diskussionsforum inhämtats under hela denna tidsperiod.

There are several Project Management Softwares onthe market today. These tools are powerful andextensive to the degree they become too timeconsumingand complex and therefore often defeatits original purpose. This is the case especiallywhen the project manager is inexperienced and/orthe scope of the project is moderate.The purpose of this thesis arose from this context,there seems to be a gap between a home-made MSExcel spread sheet and the advanced softwaresavailable. The thesis and the product has beendeveloped in alliance with Faveo ProjectManagement with the shared goal to create a toolwhich is easy to use but still covers the essentialareas of project management theory. The tool willbe used internally by Faveo-employees as well asexternally together with Faveo?s clients in aneducational purpose.