Due to the technical development the enterprises of today are forced to creative thinking when it comes to marketing of their products. An example of one of these new methods are the development of product placement which has come to an interesting turn namely advertiser funded programming (AFP). Instead of the product just being a small part of the storyline it has become the story itself. The purpose of this study is to analyse how the advertiser funded tv-production Roomservice, a Swedish home styling program, communicates with it?s viewers as well as how they perceive the message.

The goal of this essay was to study if the way gaming review sites presented their review evaluation has any influences the level of product involvement in the users it attracts. The assumption we did during the essay was that there was a connection between user?s level of product involvement and the quality of the community. To test this assumption we started out by performing observations on the comment sections in three gaming news sites which varied in their method for evaluating games. The result of these observations showed a significantly higher community quality in one of the websites.

In Sweden, detailed development plans (DDPs) go through a screening process to decide whether their implementation could cause significant environmental impact or not. The criteria in the legislation were studied to see if an environmental impact assessment was needed. This study also investigated 26 DDPs from 12 out of 13 of the municipalities in Östergötland and how they meet up to the demands in relevant legislation, for example the rules for Environmental Impact Assessments. Plans that concerned suburban communities and new housing were selected. The environmental issues highlighted in the plan documents were compared to selected topics from the GIS data base 'Östgötakartan' to see if the assessments made by the municipalities were reasonable judged.

Risk assessment is made to determine risks with contaminated areas and to determine which treatment the area requires. In Sweden, risk assessment is divided into three levels: risk analysis, facilitated risk assessment and detailed risk assessment. In detailed risk assessment site-specific guideline values are developed to compare with values of contaminants that are measured in the area.Site-specific guideline values vary with geological and hydrogeological parameters. The purpose of this report is to examine which of these parameters that affect the guideline values. The examination was done using a calculating program for consideration from the Swedish Environmental Protection Agency from the year of 1997.

PurposeThe purpose of this study has been to investigate the documentation process following the guiding principles of the Quality Norms for Fall Prevention concerning fall risk assessment, risk identification, fall preventive measures, information and the making of an individual care plan.MethodThis study is a quantitative, descriptive and retrospective journal review study. There were 100 journals examine the existing documentation concerning fall risk assessment of patients who received treatment in geriatric patient care. The sample was consecutively.ResultsThe results showed that fall risk assessment was documented in 79 of 100 examined journals. 56 (71 %) of the fall risk assessments were made within 24 hours. In 59 of 100 journals the patient, relatives or former caretakers was asked whether the patient had had a fall within the last year, and in 61 of 100 journals it was documented that the nursing staff had made an assessment that the patient was going to have a fall during his or her length of stay if no preventive measures were set in.The majority of fall risk factors and fall preventive measures were documented within the areas of walking and transfer. It was documented that the patient was informed of fall risk, fall risk factors and fall preventive measures in 15 of 100 journals.

Technology has grown rapidly in recent years. At present, almost all social interaction are through computers and telephones. It is, however, not everyone who can manage these media. This applies mostly to elderly people who have not kept pace with technological developments. A major contributing reason is that the manuals are usually bulky and too technical for this group.The purpose of this paper is to develop a concept/prototype into a product that will facilitate the use of mobile phones for seniors.

With the growing amount of citizens with another mother tongue than Swedish, the need for assessment instruments in other languages than Swedish within the Swedish health care increases. To enable this, the knowledge of multilingualism and adequate assessments are required. The aim is to develop a modern Arabic version of a screening material that is comparable to what is used in the Swedish clinic in the assessment of people diagnosed with aphasia. In the present study, Short Aphasia Examination (Kortfattad Afasiprövning), which is one of the few screening material is available in Swedish and among the ten most frequently used assessment materials (Blom Johansson, Carlsson & Sonnander, 2011). Translation and adaptation was made to the Standard Arabic (KAPARABISKA) and Arabic dialect of Hadari (KAPHADARI).

This paper studies patterns of consumption within a product category. Using make-up as a base for the study, we applied the Mokken Scale to examine if consumers follow a hierarchical pattern when buying items within the product category. Based on a survey of 250 female respondents, we establish a hierarchic scale for consumption. Assuming generally accepted attributes for determining physical attractiveness, the results of the Mokken Scale study were cross referenced with a survey among 200 male and female respondents. Students were asked to evaluate pictures of a model using different combinations of make-up, i.e.

Marketing in a business-to-business environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media planning industry as fierce competition reduces profit margins. Value is created through selling what a client wants at an acceptable price.

The purpose of the project was to design an electric bicycle to offer thetarget group youth an attractive alternative to mopeds. The basis for theproject was user studies in which young people were interviewed andobserved in their daily environment.The project resulted in a product, designed with the focus of integratingthe battery to the shape, to create a wholeness that is simple andintuitive.!The product is easy to use and operate, with an automatic transmissionengine.! A smart modular system allows the user to choose design withmudguards, rear rack, or without. The battery design is based on "cradleto-cradle" to maximize the battery life and minimize environmentalimpacts.It was very fun and rewarding to have the opportunity to present theresults for the youth who showed great interest in the product.The project was conducted in collaboration with Designit and Cycleurope..

At present Getinge can offer a new generation of trolleys that they produced in 2011. The trolley used to Getinge various autoclaves and has the primary task to help the user/sterilization personnel to transport shelves or baskets, with or without cargo, from a packing table to the autoclave. The purpose of this thesis has been to develop a primary solution how the docking process between Getinge trolleys and autoclaves can be improved. The work has in most part followed Fredy Olsson principle and primary construction method. The work has included product research, study visit and development of a requirements specification, to satisfy Getinge, their clients and circumvention products requirements.

This Master of Science thesis was completed at the Department of Machine Design at the Royal Instituteof Technology in Stockholm in collaboration with Lund Faculty of Engineering, Luleå University ofTechnology and Stanford University. At Stanford University a global product development project wasrealized as part of the course ME310. The project was initiated by the American company ImmerseGlobal whose vision was to develop a new type of Atmospheric Water Generators, a machine that absorbsthe moisture in the air and via a water system transforms it to pure drinking water. The project was partlyfinanced by the Product Innovation Engineering program, a Swedish research and development programfor increased innovation capability in organizations.In parallel with the global project in the ME310 course the product development process was studied inorder to compare it with a product development course at the Royal Institute of Technology, IPU. Thetwo courses are similar to each other in several aspects.

!is began as a product design challenge, which stipulated broadlythat the designer be ?inspired by a subject?, whose ideas would leaddown a path of product idea evolution. From there, the goals forthe end-product would undergo rigorous revisions, re-de#nitionand re#nement. !e end-product itself would be the result of anentire thinking process.!e subject I have chosen is: Time. I want to challenge and evenalter our conventional sense of time, using principles ofdesign.

Prosthetic leg can give a negative psychological effect to the user, which ends up in decreased self-esteem and that the user hides his handicap. xCover gives a more natural volume and a cool look. xCover changes the look of the prosthetic leg C-leg. The product is constructed by us, Patrik Svensson and Magnus Zetterqvist, for Christoffer Lindhe at Lindhextend AB. Christoffer has hired Martin Bergman at Smedjan 17 to make the design.

The main purpose in this degree thesis is to investigate changes in performance when introducing a newly produced Real-Time database in one of CC Systems products, the Diagnostic Runtime Engine, DRE. The thesis is a collaboration between CC Systems, creator of DRE, and Mimer AB, developer of the Real-Time database.The result reveals that the time spent on database access is considerably lesscompared to the originally used database. The research has lead to several additional requirements on the real-time database and these are presented as part of the result in this thesis. The additional features will help making the product more suitable for DRE and similar applications.Additional research is required to be able to recommend the use of this product or not. Primarily the performance in another operating system, Windows CE, but also the introduction of additional features should be investigated.