In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

Utgångspunkten för den pjäs som utgör en del av mitt magisterarbete är från första början egentligen en grundläggande socialpsykologisk iakttagelse. Det rör sig om det inte ovanliga (såvida jag inte fått allt om bakfoten) mänskliga draget att säga en sak och göra en annan, ett drag som tycks gälla mer som regel än undantag åtminstone på teatern. Jag utgår från att de ord som sägs alltid har en avsikt och en riktning, medveten eller omedveten. En person vill något med det den säger. Däremot är avsikten med de uttalade orden inte alltid densamma som den orden först låter oss tro.

The purpose of this thesis is to examine how the public libraries work towards SFI (Swedish For Immigrants) based on the views of the overseeing librarians. To study this we have asked the following research questions:What distinguishes the public libraries? work towards SFI according to the responsible librarians? What distinguishes the communication between SFI teachers and the librarians according to the responsible librarians? What opinions are held by the librarians in regards to their work with SFI?We have used a semi structured interview method with seven librarians in charge of the activities with SFI at small and medium sized public libraries in a rural area of Sweden. The theoretical framework is composed of Marianne Andersson and Dorte Skot-Hansen?s model for analysis of the local public library profile and the authors? definition of collaboration.

It generally takes 10 to 12 years for a new drug to hit the market. The pharmaceutical industry invests huge sums in these early stages of research and development. In spite of the rapidly rising research and development expenditures fewer and fewer blockbuster drugs are being developed. Longer lead times and aggressive generic post-patent competition have narrowed the timeframe for the pharmaceutical companies to profit on their investments.In the face of these threats the pharmaceutical industry has developed a battery of strategies to prolong market exclusivity and to maximize return on investment. These emerging strategies are commonly known as Life cycle management (LCM), which actually is more of a concept than a method.

This report is a documentation of a Master?s thesis of 20 credits performed at the educational program of Technical Product- and Production Development with Design at Halmstad University. The project is carried out in cooperation with Hafa AB in Halmstad.The purpose of this project was to bring forth a concept of a bathroom cabinet for Hafa?s new selection Young through creative design methods. The selection is supposed to attract the younger purchaser but also a target group that dare to experiment with home furnishing and appreciates new design.

SharePoint 2010 is a very complicated platform. In the following essay we try to figure out in which way SharePoint 2010 can be used as a application framework rather than retail product. Different strengths and weaknesses are considered and we try to look into which areas SharePoint 2010 is a good choice for development.SharePoint has shown to be a compentent and useble as an application framework for interactive web applications. Though it is not suitable for all applications.I would like to thank Precio Systemutveckling AB for having the opportunity to make this essay..

För att skriva den här uppsatsen gjorde jag en intervjustudie med ungdomar i musikskolan som spelat i några år. Syftet med uppsatsen var att undersöka ungdomarnas val att fortsätta med instrumentalstudier efter de första åren. Intervjuerna gjordes på en musikskola och bestod av både enskilda intervjuer samt av gruppintervjuer. Ungdomarna berättade om varför de fortsätter med instrumentalstudier. Resultatet av studien visar att ungdomarnas motiv att fortsätta att spela i musikskolan efter de första åren är både sociala och musikaliska.

This exam work has been done for an external client, Snickars Records a record shop specialized in vinyl records with a niches in dance music. The shop is located at Heleneborgsgatan 5A södermalm, Stockholm. The client was in a big need for a new webshop due to the old one was missing a lot of functionality. The project resulted in an almost complete product that?s ready to be implemented and was built after the specifications that was set together with our client.

Events that have effected music teachers? view on education - Interviews with four violin-teachers. The purpose of this research is to find out what forms the violin-teachers view on how education shall be operated. Through qualitative interviews, four violin-teachers from around Sweden have told about their growing up, higher musical education and what is current. The result shows that the higher musical education and their own teachers throughout the years are factors that have partially shaped their views.

The population growth and urbanisation in low-income countries bring issues of poor living standards and miserable sanitation conditions onto the agenda. If well-functioning waste management systems were developed, this could master some of the problems. The already existing local informal waste handling system that is common in many low-income countries, needs to be developed with proper sorting and composting solutions to decrease the environmental burden and improve the overall situation in the dense cities. This master?s thesis project is performed with the intention of developing functional decentralised waste management units in the city of Pune, India.

This project has been created with the assistance of Fredells. Fredells is a Stockholm based company with a focus on the retail of building products. Fredells also produces prefab- or prefabricated products which are either completely or partially ready for assembly the moment they arrive to the building site. These prefab-products are primarily delivered to customers within the Stockholm region. The building industry is a conservative market where the incentive to changes has been relatively low compared to other industries.

The project, Flexible Snowboard System, has been carried out by the project group independently and is a module developed for snowboarders, ski rentals and ski schools. The problems of today?s solutions are that they cause the user an inconvenient standing position when riding the ski lift or skating the transportation slope, also mounting, adjustments and disassembling of the bindings are time consuming and brings undesired wear to the screws and screw holes. In addition any adjustments require that the user steps out of the bindings and have tools at hand. Flexible Snowboard System is a universal module which means that it can be assembled with all of today?s snowboards and bindings.

The purpose of this Master Thesis is to analyze what suitable hardware platforms there are on the market in order to build a low price control and information system for mobile applications, called small display module. The thesis will be underlying material for making a decision for further development. The result of the thesis consists mainly of a Windows CE kernel and a schematic for a CPU card, on which it would be suitable to build the display module. Another major part of the report is the introduction of different techniques that could be of interest when designing a processor based system. The processor architecture that was chosen is the x86.

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this context, this study aims to explore how consumers perceive these claims of authenticity. Therefore, the purpose of this thesis is to extend knowledge on how consumers come to perceive a regional food brand as authentic.