Vårt syfte är att undersöka om gott chefskap passar in på teorins definitioner av ledarskap eller management eller en kombination av de båda.Uppsatsen är av kartläggande och hypotesskapande karaktär och en kvalitativ metod har använts för att insamla, studera och analysera data. Primärdatan består av intervjuer med vd/ledare och ledda på fem större företag verksamma i Sverige samt sex intervjuer med rekryteringskonsulter som enligt vår definition tillhör experternas perspektiv. Primärdatan innefattar även tre intervjuer med inom ämnet verksamma forskare och docenter på Ekonomihögskolan vid Lunds universitet. Sekundärdatan utgörs av vetenskapliga artiklar samt litteratur som behandlar ämnet ledarskap och management.Utredningen visar en klar övervikt för de egenskaper som teorin karaktäriserar som ledarskap. I sju av tio fall nämner respondenterna ledarskapsegenskaper, och bara i tre av tio fall anger de att någon som leder och ansvarar för verksamheter bör ägna sig åt uppgifter som tillhör management.

Spotify is a music service that offers on-demand streaming and is available in several countries worldwide. As the company and the interest for it grows, more and more parties are involved and those involved, including the record labels want to control and get an overview of their products. They want to be able to see, for example, when a product is available on Spotify and in which countries.Spotify is in May 2013 in process of developing a to be used by administrators on Spotify in order to meet the record labels with the information requested. The new software intends being used by administrators but also by the record labels so that they will be able to overview their products availability.We were asked by one of the developers to conduct user interviews and tests to result in a design proposal on how the display page of information about a product could be visualized more clearly so that it suits both record labels and employees at Spotify. The results of our contextual interviews were translated into a prototype with two display pages.

Cause-Related Marketing (CRM) is not a completely new phenomenon, yet an idea whose time has truly come. To have commercial organizations cooperate with charity organizations for mutual profit is a "win-win-win" situation. The company gets added value to its brand, the charity organization gets to collect more money that it otherwise wouldn't and the customer gains a feeling that he or she has contributed to the society.The purpose of this thesis is to study how a company, in practice, works with CRM marketing. How do they choose which charity organization to work with,what type of product is most appropriate to market with CRM and how is the CRM campaign designed? A theoretical model is then formed to answer these questions, after a thorough research of relevant theory on the subject.

This Master thesis was written for Lantmännen Agroetanol in Norrköping concerning the layout of their finished goods inventory and unloading of feed after introducing a new product mix. Lantmännen Agroetanol has two production lines which produces feed. Both lines lead to six silos, used as inventory of finished goods. The feed from the two production lines differ in terms of quality, where as Lantmännen Agroetanol wants to separate their finished inventory in order to charge a higher price, by selling the better product as a premium. With two different feed products the yearly revenue is expected to increase which motivates a research about the current capabilities and necessary changes to be made in the factory.

In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

Titel: Turnaround management ? nyckeln till framgång? Författare: Maria Lejefors, Caroline Odell och Sofie Svensson. Handledare: Richard Ek och Bo Markulf. Syfte: Syftet med uppsatsen är att identifiera de nyckelfaktorer som bidrar till ett framgångsrikt förändringsarbete inom en organisation. För att göra syftet mer operationaliserbart kommer vi att använda turnaround management som den lins vi betraktar syftet genom.

Uppsatsen redogör för ett revisionsutskotts arbetsuppgifter, redogörför revisionsutskottens arbete i företag noterade på stockholmsbörsens A-lista samt att analysera om revisionsutskotten i fråga arbetar enligt svensk kod för bolagsstyrning och därmed bidrar till bättre corporate governance.

Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. How a company decides to communicate might then be more important than what the company actually communicates.The purpose of this paper is to investigate whether the use of creative media choices induces signaling effects and enhances advertising value as well as perceived corporate consideration. The two last mentioned variables are explored as potential driving forces behind the signaling effects.

Författarna finner genom använd metod stöd för att ur ett konsumentperspektiv så kostar garantifonder än motsvarande syntetisk portfölj med motsvarande risknivå. Dessutom framkommer det att fondinformationen i många fall inte är tillfredställande. Fonderna presterar sämre jämfört med de syntetiska portföljerna..

How can a multi project organisation use Wiki to support improvement of knowledge management and project evaluation to become a learning organisation? The main purpose of this thesis is to give management and employees a better understanding of how Wiki supports knowledge management and project evaluation. The second purpose is to illustrate possible difficulties and pit falls that comes with the implementation of Wiki based learning. The theoretical framework initiates by explaining multi project organizations, then describes Argyris and Schöns theories about organizational learning and learning organizations. The second half of the theory chapter brings up theories about important areas for a learning organization.

Many studies have shown that unethical acting can affect the share price of the company negatively. However, this is not always the case. The aim of this thesis is therefore to examine what it is that can cause the share price to be affected negatively by unethical acting exposed in media. This qualitative study is primarily based on interviews with institutional investors, but also with economic journalists and investor relations managers. Our conclusion is that there are three main reasons why the share price can be affected by unethical acting, namely economic consequences, the management's behaviour and psychological factors.

Det finns många åsikter om hur det går med implementeringen av IFRS 3. Analysen av empirin visade att åsikterna skiljer sig åt mellan olika respondenter. Vi har sett att det fortfarande går att tillämpa Jönssons teorier. Även Puxty och Willmotts teorier går att använda än idag. Implementeringsarbetet är en process och redovisningsutvecklingen är i ständig förändring..

The aim of this study has been to understand how teachers make pupils come up with new business ideas. This is relevant as the schools in Sweden has to have entrepreneurial teaching in their education. To get an understanding of how teachers teach the pupils how to think differently so that new business ideas can evolve the study is based on interviews with five successful teachers. The teachers have all had pupils that during one year have had their own almost real companies that they have to manage. They start with inventing a new business idea and then they produce the product or service they decided to sell.

Thesis purposeThe study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study aims to investigate a number of actual conducted line extensions effect on the above mentioned aspects of Kellers (1993) definition of brand strength as a part of the total brand equity. MethodologyThe effect of a number of line extensions of the parent brands and the baseline products is being examined in terms of market share, loyalty rate, cannibalization and market penetration. The thesis is focused on the correlations between these different parameters during a certain elapsed time ratio in order to test our theoretically routed hypothesizes in a deductive manner. Occasional correlations are derived from an indexation of data collected from the Gfk database.

Med uppsatsen vill vi presentera och öka förståelsen för konsumentens uppfattning om reklam för hälsosamma livsmedel och hälsobudskap rörande sambandet mellan livsmedel och hälsa. Vi avgränsar oss till det tryckta mediet och använder oss av en kvalitativ förstudie som följs av en kvantitativ enkätundersökning via Internet..