Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

This is a thesis for a Bachelor Degree Project, performed in the subject MechanicalEngineering. The students Roger Malmberg and Simon Hagberg have carried out adesign project on behalf of the recently established company J&D Assisting systems,located in Halmstad.The project consisted in developing J&D's first prototype of a power assisting solutionfor wheelchairs. A power assisted wheelchair combines human power, which is deliveredby the arms through the pushrims, with electrical motors, which are powered by a battery.The power assisted wheelchair is aimed at customers, who have used a regularwheelchair for a long time, but who have become weaker or just need additional powerwhen driving uphill. This kind of wheelchair will provide additional power for users,which will spare their wrists, elbow and shoulders. The product is torque sensor free andinstead it relies on the velocity.

Immersion is a construct that measures how deeply engrossed a user is with any mediated situation. In the field of game design, immersion is a significant aspect of what makes a game enticing, and as such it is of pivotal importance to create and maintain it to keep the player's mind off the real world while inside the confines of a game framework. According to the GameFlow theory, it is one of seven key tenets of evaluating and implementing a successful game design. Yet, certain multiplayer online games are designed in a fashion that in some cases seem to break immersion, where the player is frequently put out of action, sometimes for minutes on end. In this study, using online questionnaires, we discover that players, despite claims otherwise, seem to be in several ways affected negatively by this breaking of immersion.

The process of value creation is rapidly shifting from a product- and firm-centric view to personalized consumer experience today. Informed, networked, empowered and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer as well as the experience factor plays an increasingly important role in determining the success of a company?s offering. In this study, a special type of co-creating experience is investigated - ?omstartspex? - where the audience is interacting with actors during the play.

Abstract In high voltage substations there is an increasing demand for computerized equipment, and automation of operation and supervision. The future primary equipment will provide the possibility to collect more information and to provide better control for improved effectiveness. Since ABB has got a large customer target, each product must be custom made to fulfil the customers (often from different countries) demands. Later these products will be configured by engineers who may not be familiar with the tools used at ABB. This is a very expensive and time consuming.

Ericsson develops a new stripline directional coupler. Its design is described in appendix B and differs from the directional couplers Ericsson uses in current products. The new directional coupler will be used for transmission power measurement in future UMTS 3G base stations.The most important parts of directional coupler theory are presented. It is necessary to study this theory to understand how the coupler works and how it should be designed to get good performance.Optimal directional coupler termination component values to get high directivity and broad directivity bandwidth have been investigated.The trim screws trim ranges have been studied.A simple analysis of serial production performance when termination component tolerances are taken into consideration has been done.The resistance components reactive (inductive/capacitive) characteristics at 2.14 GHz have been analyzed.The directivity performance limitations of the directional coupler, when Ericsson?s band pass filter is connected, are investigated.Design changes leading to better performance are proposed.

Syftet med denna uppsats är att analysera debatten som tog plats på hemsida Newsmill åren 2010och 2012 om intelligent design. Fokusen i själva textanalysen är en argumentationsanalys somtillsammans med kritisk diskursanalys skall utröna och förstå den maktförskjutning som går attfinna inom diskursen. Den kritiska diskursanalysen är byggd på Norman Fairclough. Analysen ärordnad kronologiskt och innefattar tjugotre artiklar allt som allt.Fokus i själva analysen ligger i att utröna och förstå hur debattörerna ställer sig till religion ochvetenskap i deras argumentation kring intelligent design. Här går att finna hur religion ofta förs insom begrepp i relation till personers emotionella agerande och överlag blir religion en belastning fördebattörerna.

This thesis deals with an iterative user-centered IT-development project in a bank setting. The aim is to present a solution for deployment of future Internet banking for small businesses. The project features a design of IT-related concepts and ideas with a strong emphasis on scenario-based design and the usage of patterns as a documentation tool.The project plan featured an iterative framework and was carried out by a group of designers in collaboration with a reference group representing the future users of the system. This group consisted of company managers and bank employees, all from the small town of Åtvidaberg in Sweden.The method used in the development process was Scrum. A total of three sprints were completed with user meetings at the end of every sprint.

This study examines the use of building modeling and energy simulations in the design process  of  a  building.  The  take-off  point  is  the  notion  of  energy  simulations  being needed early and throughout the building design process, and that the lack of energy simulations may be explained by the fact that they are time consuming and therefore often too expensive. A greater interoperability between software tools used by relevant disciplines,  such  as  the  architect  and  the  energy  specialist,  would  create  smoother workflows, which would reduce this cost and open up for more frequent and iterative energy  simulation  processes.  The  study  is  an  assessment  of  the  modeling  tool  Revit and  the  simulation  tool  Virtual  Environment  and  whether  they  can  create  smoother workflows, and make leeway for a more frequent use of energy simulations throughout the  design  process.  It  also  investigates  the  limitations  of  what  can  be  examined  by simulations in Virtual Environment. This will hopefully help clarify the future role of energy  simulations  in  design  processes.  The  method  is  a  trial  by  error  approach  of testing the two software tools by building and simulating a model. The results of these tests  show  that  the  workflow  is  not  optimal  (and  therefore  time  consuming)  for frequent  and  iterative simulations  throughout the  design  process,  but  it  also  reveals some  great  possibilities  of  what  can  be  performed  with  these  two  powerful  tools  at hand.  Further  development  with  regards  on  platform  independency  of  the  building information  model,  including  seamless  exporting  and  importing,  seems  necessary  to strengthen the future role of energy simulations..

The purpose of this thesis was to design an electrical system for use in a ballistic test at the Swedish National laboratory of forensic science (SKL). The detector unit would use four main parts: coilsystem, transmitter, reciever and indicator. The coilsystem would be based on a balanced system using three coils. One that creates a magneticfield and the other two will sense the differences when a metallobject is in the coilsystem. This report starts out by investigating possible solutions for this specific task followed by a description of the physics that the metaldetector use.

Denna rapport behandlar examensarbete utfört för industridesignföretaget Cate & Nelson Design. Företaget ligger i Eskilstuna och jobbar i huvudsakligen med möbeldesign och inredningsprodukter. Projektgruppensuppgift har varit att ta fram en ny möbel för företaget och arbetet har omfattat utveckling av hela produkten från idé till prototyp..

The purpose of this project was to find out how reading is affected, and not affected, by different elements on a start page. The site I was studied belongs to the magazine Fitness Magazine, and the current site has a problem. The editorial texts and articles don?t reach out to the visitors. The goal was to make a proposal for a new first page of the web site that highlights the texts and the reading.With the help of interviews, user testing and textual analysis, I studied if the texts were in itself that caused the problem or if it was the design.

Hållbarhet är ett begrepp som varje landskapsarkitekt ofrånkomligen tvingas att förhålla sig till. Frågan för denna kandidatuppsats är på vilket sätt det görs. Målet är att undersöka landskapsarkitektens förhållande till och tillämpning av hållbarhet och hållbar design, för att på så sätt bidra till att lyfta en diskussion kring vilken roll landskapsarkitekten spelar inom arbetet för att skapa ett mer hållbart samhälle. Genom granskning och analys av litteratur samt genom en intervju ämnar uppsatsen svara på tre huvudsakliga frågeställningar: den första handlar om begreppet hållbarhet, om hur det uppstått och hur det används inom landskapsarkitekturen; den andra frågeställningen gäller tillämpningen av hållbar design; och den tredje rör värdering och analys av hållbar landskapsarkitektur. I uppsatsen undersöks och beskrivs både metoder för att uppnå hållbarhet, hållbarheten som färdig produkt, samt inställningen inom landskapsarkitekturen till hållbarhet och hållbar design i stort. Resultatet visar på ett komplicerat förhållande, ofta speglat i hållbarhetsbegreppets komplexitet, vilket också i stor utsträckning påverkar tillämpningen av hållbar design inom landskapsarkitekturen och metoder för värdering och analys av hållbarhet. Själva komplexiteten framträder genom uppsatsen som en drivande kraft och öppnar för en fortsatt diskussion kring både utmaningar och möjligheter med tillämpning av hållbar landskapsarkitektur i framtiden..

In the media richness of everyday life, the encounter with information graphics ishappening on a daily basis, whether we are aware or not. With the development andeasy access of technologies, new ways to create and display information graphics hasemerged. Among them, the animated information graphics, which in the few pastyears appears to have increased in popularity on video sharing websites such asVimeo and Youtube. In the genre of animated information graphics, there seems to bean inherent diversity regarding the design characteristics. In this study we exploredliterature and research on information graphics and related subjects.

In recent years, Lean has been implemented in a variety of companies with focus areas that differ from the conditions that characterizes manufacturing. This transfer has contributed to fairly superficial results because companies almost exclusively focus on Toyotas methodology and not on the goal of Lean. The effort of transforming Lean from manufacturing to any organization requires a definition on a general level and a view of Lean as a system. One of the core principles of Lean and the foundation of continuous improvements is standardized work. In product development there is a negative view on standardized work, where the engineers state that the principle is not applicable for knowledge processes that include non-repetitive and creative work.In the framework of this master thesis literature has been studied to find support that standardized work is applicable for product development and areas that include knowledge processes.