The purpose of this essay is to analyze marketing in the sector of banking. The following purpose is also to make an attempt to predict how marketing of banks will be structured in the future. Banks have a central role in today?s society which is constantly changing and that is why we are curious in how banks use different marketing channels today and how and if it will change in the future. The essay is based on a qualitative method.

This study is about conception in the evaluation of financial assistance within the social services. The aim of this study is to describe and understand how social workers reason about variation, conception and local norms and its significance in the evaluation process. To reach this purpose we have conducted semi-structured interviews with eight social workers in which different themes were discussed and reasoned about. In order to understand and analyze our results we have studied/used the knowledge about tacit knowledge and street-level bureaucracy. Our results showed, as previous research states, that social workers do have conceptions about clients.

År 2011 startade SDC, skogsnäringens IT-företag, arbetet med att övergå från en funktionsorganisation till en processorganisation. Detta har medfört förändringar i ledarskapet då tidigare avdelningschefer har ersatts med process- och resursägare. Syftet med denna undersökning har varit att identifiera förbättringsförslag för samarbetet mellan process- och resursägare vid SDC. Studien har en kvalitativ ansats då samarbetet mellan process- och resursägare har studerats. En kvalitativ ansats har valts då målet är att uppfatta informanternas upplevelser kring samarbetet mellan process- och resursägare så nära verkligheten som möjligt.

This thesis examines the subject of reference interviews and the ways librarians form an opinion of users information needs. Using literature and interviews with three librarians I look at the questions below: - Why and when are reference interviews needed? - What significance do they have? - What ideas exist about the performance of reference interviews? - Are there any differences in librarians views of the questions above compared to views in the literature? Results from literature studies and interviews show that reference interviews can be important when librarians try to find out more about users information needs. However its neither necessary nor possible to analyse all reference questions. Librarians therefore need to determine if a reference interview is needed or not.

Denna studie behandlar begreppen process och produkt. Syftet är att genom ett hermeneutiskt perspektiv undersöka några bildlärares syn på begreppen process och produkt i bildundervisningen på högstadiet. Tidigare har fokus legat på elevers färdiga produkt men idag är bedömningen i bildämnet mer fokuserad på elevers process (Skolverket, 2012:3). Undersökningen genomfördes genom  kavlitativa intervjuer. Intervjufrågorna är förankrade i Lindströms (2002:4-5) process- och produktkriterier.

Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet.Institution: School of Economics, Linnaeus University, Va?xjo?.Course code: 2FE16E.Authors: Sara Hja?rne, Mathilda Perem, Ewelina Wallin.Tutor: Dan Halvarsson.Examiner: A?sa Devine.Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior.Background: Buying decision process is a model that marketers use to get a better understanding of their customers and their behavior when purchasing a product. This process consists of five different steps; need recognition, information search, evaluation of alternatives, purchase decision and evaluation. Buying decision process has for a long time been an accepted model but scientists argue that the introduction of Internet as a channel for consumption has changed this process. The Internet has also led to a change of power in which customers today have greater influence, which greatly affects the buying decision process in e-commercePurpose: The purpose is to explore how consumers perceive their behavior when they consume through e-commerce.Research questions:How do consumers perceive the buying decision process they experience when they consume through e-commerce?How do consumers perceive different factors that are important to them when they consume through e-commerce?Methodology: Qualitative study, cross-sectional design, semi-structured interviews.Conclusion: This thesis shows that the traditional model of the buying decision process is not consistent with consumers' perception of how they are undergoing the process when applied to an e-commerce context.

The purpose of this thesis is to investigate the library for children and young people at Sahlgrenska university hospital in Sweden from a salutogenic perspective. The sociologist Aaron Antonovsky states that human health is benefited by the salutogenic perspective, since it stimulates our sense ofcoherence.The theoretical departure point is sense-making theory. The theory states that in order to move through life, humans are dependent on a sensemaking process. To make sense of our current situation, we need information. What kind of information depends on the individual and its context.

I am in this essay to find out how to successfully combine new development with preservation of natural values, mainly large scale vegetation and ground formations.This is done by studies of three developments. The first development, Engeltofta backe, lies 7 km northeast of Gävle. The expectations of natural preservation were not fullfilled when this area, after the explotation, did not have any vegetation of value left. The second example, Östra Kvarnskogen in the community of Sollentuna, shows, as far as one can tell at the moment, a sucsessful combination of new development and preserved nature. The third example is a development in the community of Kullön. In this area the ambition of combining preservation and development was fullfilled. After studying vital documentation in each planning process, I made interviews with different actors in each of the three processes. I thereafter compared the different documents and answers from the interviewed persons to find out if there were any significant similarities or differences which could be of importence when natural values is to be preserved in new developments. My conclusion of this study is that it is of great importence to define key expressions often used in the process, such as natural values and preservation.

The purpose with this essay is to take part of the process when a family is placed on the family-institution, Trollbacken. We want to know what makes the social welfare secretaries place a family in institutional care. Has Trollbacken lived up to the social welfare secretary expectations and are the social welfare secretaries following Trollbackens recommendation regarding the follow up treatment. We also want to know to what value the social welfare secretary assigns Trollbackens investigation and are they able to see changes in the family due to the placing on Trollbacken. The method is qualitative and is based on interviews from six social welfare secretaries that work around and in West Sweden.

Credits are considered as a natural financing form for all types of companies. The financial market in Sweden is dominated by four banks and the credit appraisals that are done by these banks are partly based on credit reports from external companies. This thesis? purpose is to increase the knowledge of which the consequences of payment remarks can imply for companies in relation to the banks. A qualitative study has been done to relay to the purpose, through the means of interviews with four companies, four banks, one rating institute and a collecting agency.

The aim of this master thesis is to obtain a greater understanding of childrens choice of favourite books, insight in their reading experiences and their thoughts about the reading of these books. We also want to investigate if, and if so, how childrens librarians obtain knowledge of the childrens reading preferences and reading experiences and how they use this knowledge in their work to stimulate childrens reading. To reach our aim we have been carrying out quantitative interviews with six children aged nine to ten years and three childrens librarians working in public libraries. As a theoretical starting point we use the reader-oriented theory and Chambers Reading circle, which states that support from adults is the most important factor in the childs reading process. The empirical results are linked to theories and earlier research and are analysed under four different themes.

The purpose with this essay is to study how a micro enterprise builds a brand. This because the current situation makes it difficult to stand out from the vast amount of marketing messages available in the market without having an extensive marketing campaign. Small companies do not have the opportunity to put a lot of recourses as money into marketing as the large companies do. Neither do they afford to repair a brand failure.Brand building is a process that constantly is in progress in a company, large or small. To make this process concrete we have chosen to study the four factors; brand awareness, perceived quality, brand associations and brand loyalty.

The purpose of this thesis is to describe what Building Information Modeling, BIM, could mean for landscape architects, and also hopefully to make sense of the possibilities and problems of the system. BIM is about virtual design and is based on all consultancy groups in the design team modeling in 3D. Intelligent objects and metadata, such as price and material, are used. The project group has a common interchange format for simple sharing of information. To get an idea of how the situation with BIM for landscape architects looks like today, I collected information mostly through interviews.

In December 2005 the government ordered a group to investigate the compensation law of expropriation. The purpose was to change the law so that it would reflect today?s conditions of expropriation.  The result of the investigation was that some changes were made in the law of expropriation. The aim of the changes was to strengthen the ownership of properties. Following changes was made in august 2010; the deduction of tolerance was rescinded as well as the rule of presumption and a new rule was added saying that the market value/decrease in market value should be multiplied with 25 percent when the compensation was calculated. The aim of this thesis is to investigate how Trafikverket has experienced these changes from 2010.

Background: A Balanced Scorecard can be used as a tool for communicating and presenting the vision and strategic goals of an organisation in a way that is easy to understand. Implementing a scorecard will support the learning process and dialog concerning the strategy of the organisation. It will also increase the employees understanding of the organisation and motivate them to reach the strategic targets.Purpose: To evaluate and describe employees opinions of a Balanced Scorecard that has been created by the management group from a management point of view. From that, our aim is to recommend our case company, Swedish Tissue, how to implement their Balanced Scorecard. We will also give more general recommendations on how to implement a scorecard.Method: The conclusions in this thesis are the result of a case study.