This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising influences the brands perceived creativity. It also increases the perceived social, development- and reputational value as well as the future intentions with the brand. By being more creative the brand is also viewed as making more marketing effort, which in turn affects the perceived potential of the brand in a positive way.

This paper constitiutes graduate work at the Swedish University of Agriculture Science, the Department of Urban and Rural Development, Ultuna. The main objective of this work has been, in part, using the municipality of Runby as an example, to test different inventory and analysis methods directed towards a sociotopic usage perspective. A secondary objective has been, based on knowledge obtained from current research results concerning the usage of green areas, to transfer the analysis results to a proposal for a free space planning over Runby. People living in the countryside often have good access to nature as well as access to a garden of their own. In the city, however, there are considerably less people that have access to a private outdoor spaces so the parks become a type of public living room for all the inhabitants. Through the lack of private green spaces and through the anonymity of the city, an inviting atmosphere is created towards spending time in the park.

Descartes sharp distinction between body and mind has had a severe influence on the culture of the western world. We now have a constructed system of knowledge that discards perception asunreliable and instead admits only deduction as the adequate method of understanding oursurroundings and ourselves.But what are we, if not human?And what would our lives be like without our dreams, the passions of our hearts and the sensationsof our sense organs?Irrational as it all may seem, these aspects form our existence, giving us pleasure, experience andknowledge beyond what we plan or try to predict. It is the fuel that keeps us going, fighting, loving.So how come we seek to explain everything? How come we seek the approval of others in matters we should be confident enough to judgeourselves? Why can't we embrace all the aspects of what it means to be alive? I state that the society and culture of the western world offers great possibilities for expression andcommunication.

The purpose of this paper is to examine the ancient library organisation in the Mediterranean area. The focus of the study is if they used catalogues, marked their material and their methods for shelving. During the ancient period the people used to write on clay tablets, parchment- or papyrusrolls and codex, which was significant for the organisation. The method, which I use, for the examination is based on criticism of the sources, how the modern scholars has interpreted ancient remains and texts. The study shows that the first evidence for library organisation is from Mesopotamia 2350 BC.

The transformation within the swedish infrastructure has been a slow process from thebeginning of time. For almost a decade, the traditional form of contracting regardingbuildings and foremost infrastructure has evolved contracting involving the owner to definethe outcome of the product, regardless involvement from the supposed contractor. As forthe swedish market, the traditional design-bid-build (DBB) have been the primary choice ofcontracting. Although changes have been made over time regarding contracting formswithin the road administration, the railway sector has not improved or justified changesregarding choice of contracting, they have conducted same contracting relationshipsbetween them and the contractor.This bachelor thesis, conducted at the Swedish railway administration with supervision ofprofessor Kristian Widén at Lunds University, explores the forces behind the new era ofcontracting within the railway administration. This bachelor thesis focuses mainly oncontracting regarding design-build-operate-main (DBOM), the new contracting formulabetween the owner and the contractor.

Media affects our views of the world and plays a large part in creation and dissemination of social representations. Through media?s increasing importance, people and organizations need to work harder to stand out among the large amounts of brands that exists today.In 2013, Umea? Energi launched a commercial concept about Dolf and Ja?rven, two characters living in Lill-Grobban, a fictional village outside of Umea?. The aim of this qualitative study is to examine how Umea? Energi uses stereotypes in the commercial concept Dolf and Ja?rven and how this affects the respondents, and in the long run the stereotypification of norrlandians.

Studiens syfte var att undersöka om det förelåg några skillnader i upplevelsen av arbetsmotivation och arbetstillfredsställelse bland lärare avseende organisationsform och kön samt om det fanns en interaktion mellan organisationsform och kön avseende arbetsmotivation och arbetstillfredsställelse. Totalt deltog 84 respondenter i undersökningen. Mätinstrumenten som användes var Minnesota Satisfaction Questionnaire och Basic Need Satisfaction at work scale. Resultatet visade att det inte förelåg några signifikanta skillnader i arbetsmotivation beroende på organisationsform och kön. Vidare visade resultatet att det fanns signifikanta skillnader i yttre, inre och generell arbetstillfredsställelse beroende på organisationsform, där privatanställda var mer tillfredsställda i jämförelse med offentligt anställda.

This study aims to contribute to the existing research field of Swedish arms export by examining the motives behind how the Swedish government and ISP have warranted arms export to countries in or on the brink of armed conflict after the change in law in 2018. The current Swedish legislation from 2018 with its basis in international legislation does not allow arms export to countries in or on the brink of armed conflict, but it still occurs due to a law that allows for exceptions if the arms export aligns with Sweden's interest in security policy. Earlier research has been conducted in the field and stated that Sweden?s progressive brand makes it possible for Sweden to export arms and still come across as a peaceful country, and that the Swedish government is involved in the arms trade which is essentially a private market. The analysis uses the theory of militarization to establish possible motives and a theoretical framework.

This paper describes and analyzes how individuals and organizations that operate in careers in communications and marketing deal with the search for employees / employers, and how recruiting managers and recruitment consultants are working to create a match between the parties. The study was conducted on behalf of a recruitment agency that offers services in recruiting and staffing for organizations in communication and marketing. The empirical material consists of ten qualitative interviews from three different perspectives on the labor market, recruitment consultants, managers and employees. The interviews were analyzed from sociological and social psychological theories of organizations and individuals opportunities and strategies in today's western labor market. Conclusions that emerged are that organizations need for decreased amount of tied assets provides increased need for temporary employments.

AbstractFrom 1st of July 2003 it is compulsory for companies with an average number of ten employees the latest two financial years to account sick leave in the annual report.The government?s purpose with accounting of sick leave was partly to evoke an action from the companies? side in terms of motion as an effect due to the awareness of the level of the sick leave. The government was of the opinion that the companies had too deficient knowledge in sick leave and that the knowledge about causes and costs had to increase.In this paper three companies affected by the compulsory accounting of sick leave have been interviewed. The paper defines to only concern private companies. The companies were interviewed in purpose to form an opinion of whether the companies have changed their health promoting actions due to the application of the law.

Syfte: Syftet med denna studie är att kartlägga kundernas köpbeteenden i en inredningsbutik, Divas Boning och att diskutera hur dessa kan påverkas och bidra till ökad konsumtionsnivå hos kunderna. Metod: Vi har valt att använda oss av både en kvalitativ metod i form av en intervju samt en kvantitativ metod i form av en enkät. Dessa presenteras var och en för sig i empirikapitlet. Analyser har sedan gjorts också uppdelat i kvantitativ- och kvalitativ data. Resultat & slutsats: Vår studie visar att det är av stor vikt att Divas Boning tydligt positionera sig och arbetar med sina kundrelationer. Vår studie visar även att valet av sortiment i hög grad påverkar hur butiken uppfattas och att det är viktigt att som mindre inredningsbutik inte bara se liknande butiker som konkurrenter utan även större kedjor.  Förslag till fortsatt forskning: Som fortsatt forskning skulle vi finna det intressant och lärorikt att studera branschen ur ett vidare perspektiv och göra en grundlig konkurrensanalys av Divas Bonings alla konkurrenter. I denna studie kan vi endast beröra köpbeteendet hos Divas Bonings kunder.

Today digital guides are most frequently used by the museum and tourism industries. They are also used for education purposes. They make it possible to distribute information and have it easily accessible. In addition to written information they add sound, pictures and videos which lift the whole impression of the visited place to a higher level. A variety of systems currently in use today have been evaluated.

In theory, the logic behind partnerships is simple: All organisations have strengths, but no organisation has all the strength required to do everything. Triggered by global perspectives and challenged by sustainability objectives, the United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro in 1992 pointed out needs for corporate responsibility. In this conference, Private-public partnership, PPP, was identified as a potential way to work towards sustainability, especially as a way to emphasize a corporate responsibility commitment. Nowadays, organizations exist to satisfy the needs and interests of all their stakeholders, such as customers, markets, shareholders, as well as secondary stakeholders such as media, NGOs, and society at large. Addressing all stakeholders and working towards a sustainable business development makes PPP a potential solution, but also a source of challenges.

Barn och ungas skulder som registrerats hos Kronofogden har under de senaste åren aldrig varit flera. Skolan har ett ansvar att försöka hindra denna oroväckande utveckling. Denna uppsats handlar om privatekonomins förekomst i tre olika läroböcker för samhällskunskap 1A1 på gymnasiet och har som mål att undersöka vilken hjälp dessa böcker ger lärare och elever på gymnasiet. I den senaste läroplanen SKOLFS 2011 har privatekonomi lagts till och är numera ett gymnasiegemensamt ämne som alla elever läser.Genom ett kodschema har jag kunnat identifiera förekomsten av privatekonomin och bestämma kvantiteten av densamma genom räknandet av ord. Undersökningen är tvådelad där den andra delen analyserar innehållet och försöker göra slutsatser genom olika typer av textanalyser.Slutsatsen för undersökningen är att de tre böckerna har olika styrkor och svagheter men framförallt är det språkbruket som skiljer sig åt.

Syfte: Syftet med uppsatsen är att belysa den konflikt som finns mellan riskkapitalbolagens vinstintresse och dess påverkan på kvalitet inom välfärden.Metod: En kvalitativ forskningsansats som baseras på data från fem intervjuer. Respondenterna representerar riskkapitalbolag på olika sätt och frågor om riskkapitalbolag inom välfärdsmarknaden besvaras. Intervjuerna kompletteras med sekundärdata som främst består av nyhetsartiklar som berör ämnet.    Teori: Beskriver riskkapitalmarknaden och välfärdsmarknadens funktion och hur den påverkas av den fria konkurrensutsättningen. Det beskrivs hur informationsasymmetrier kan vara ett problem inom välfärden då säljaren kan utnyttja köparens kunskapsunderläge.