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4876 Uppsatser om Printed media - Sida 66 av 326
Nytt blod, gamla bilder : Visuell våldsgestaltning i film och spel
The paper discusses and analyzes differences and similarities in depictions of violence in the two narrative media of films and games. The work is based on existing theories on representation, remediation, narration and immersion ? theories which are further developed and discussed by the author. The movies Man on Fire and Kill Bill, as well as the games Ninja Gaiden and Grand Theft Auto are analyzed and used as examples of how depictions of violence in films and games can or should be studied. Also, the possibilities for development of the theories used in the paper are considered.
Elektroniska tidskrifter - var, när, hur och i så fall varför?
An increasing number of scholarly publishers are beginning to make their journals available electronically. At the same time there is a growing amount of exclusively electronic journals freely accessible on the Internet. These are facts that librarians have to take into consideration.This master's thesis aims to describe the electronic journal and its role in Swedish academic libraries. In a review of current literature about electronic journals, the authors discuss their strengths and weaknesses, and their impact on scholars, publishers and libraries. To investigate the situation in Sweden, a questionnaire was sent out to 43 academic libraries.Questions were raised about the selection and acquisition of electronic journals, access, technology and economy.The results show that almost half of the 35 responding libraries offer electronic journals to their users.
"Min kompis Sebastian, som du också känner..." : När den informella podcasten anammas av tidningshusen
2012 was the year when the podcast had a breakthrough in Sweden. As media corporatehouses developed, they adopted new forms to mediate journalistic material, whereas the podcasts was one of them. The podcast has had a rather informal reputation in Sweden in contrary to The United States and Great Britain, where it holds a higher sense of prestige and professionalism. It is therefore relevant to investigate what happens when media corporatehouses i Sweden embraces the podcast through themes such as tabloidization, commercialism, convergence and divergence. We chose to investigate the content of the podcast in the tabloid press Aftonbladet, and in the serious press, Dagens Nyheter.
Native Advertising - En Ulv i Fårakläder
Along with the increasing trend of online advertising comes an increasing avoidance behaviour from the observers. The marketing communication now requires a valuable content, which leads to the creation of new online advertising forms; including content marketing, advertorials, online ads and the latest rising star - Native Advertising. The last-mentioned also constitutes the basis and object of study for this paper. The purpose of this study is to shed light into this relatively unexplored topic and concretize the true effects. There are many examples of how Native Advertising is framed and implemented, but little hard facts and real figures.
Sociala medier för Knowledge management : Företags användning av webb 2.0 baserade kollaborationsverktyg för kunskapshantering
Knowledge is today one of the most important resources for an organization to handle. But knowledge can also be difficult for organizations to manage. The internet is still growing and new tools take form that allows users to effectively share information. The purpose of this report was to describe how organizations can make use out of internal social media to facilitate knowledge management processes. Three issues involving mapping, coding and dissemination of knowledge to were produced to answer the thesis. The study was limited to examining the identification, coding and dissemination of knowledge through the internal social media plattformen, IBM Connections. The theoretical framework emphasizes how social networks can promote knowledge sharing, how a knowledge mapping can promote knowledge dissemination and sharing, how knowledge can be stored in data sources and how important interaction is to spread awareness. The theory has been supplemented by descriptions of how the system IBM Connections works. Surveys were conducted on four companies that use IBM Connections as an internal communication plattformen. The four companies were selected to illustrate how they use the plattformen of knowledge management processes and we chose to interview the people who were responsible for the introduction of the plattformen. The study identified several similarities between the different companies and that although there were some technical and cultural recalcitrant units against this new type of system within the organization so favored IBM Connections knowledge in several ways. The built-in search automatic created a map of knowledge through the plattform's user profiles. Saved files and documents could be found even after the employees left the company, which encodes knowledge into the company knowledge resources. The opportunity to interact with one another, often over great distances, favored the sharing of knowledge. A comparison with the theoretical framework provided us with the conclusion that internal social media can be used in several ways to Knowledge management through automated knowledge maps, the ability to store knowledge within the company and to communicate knowledge across functional and geographical boundaries in interactive discussions..
Bloggen - socialt medium med makt potential : En kvalitativ studie om konsumtionsideal bland svenska och internationella bloggar
Today, we live in a consumption society. We buy products to soothe our needs and desires. Thru material things we can express our own personal identity and shopping is seen more as a pleasure than a need to survive. With the background media- and communication studies, the reason of this study was to explore how blogs as a social medium can influence the consumption ideal in society. With dialogical analysis and semiotic analysis we wanted to see if we could find a specific consumption culture in the content of six blogs we did our studies on. We found that the blogs showed us that there is normal to have everyday luxury and spoil oneself with expensive things.
Det kompetenta barnet? : En kvalitativ studie om socialsekreterares syn på barns möjlighet till delaktighet vid familjehemsplaceringar
Bakgrund: Media är idag en av övervakarna inom bolagsstyrningen och forskning visar på att det är den viktigaste övervakaren för att förmedla information till allmänheten. Det finns dock tvetydig och motsägelsefull forskning kring effektiviteten i medias övervakning, då det kan finnas incitament till att inte rapportera på ett opartiskt och oberoende vis. Denna studie kommer granska medias rapportering, för att öka förståelsen för dess rapportering och huruvida det är en fungerande övervakare eller inte.Syfte: Att öka förståelsen kring om media fungerar som en övervakare inom bolagsstyrning och i sådant fall hur.Metod: Studien har en deduktiv forskningsansats där vi genomfört en komparativ flerfallstudie bestående av medias rapportering från fem svenska företagsskandaler, där rapporteringen hämtats från fyra av de största tidskrifterna i Sverige. Det empiriska underlaget har analyserats med hjälp av en analysmodell som beskriver stigmatiseringsprocessen och denna har underlättat behandlingen av det insamlade empiriska underlaget.Resultat: Studien visar på tendenser att media fungerar som en övervakare i en svensk bolagsstyrningskontext, då dess rapportering överensstämmer med de kriterier som en övervakare bör följa..
Spelet om spelandet : En medieetnografisk studie av barns dataspelande på en fritidsklubb
AbstractTitle: The game of playing: A media ethnographic study of children playing videogames on a Swedish after school recreation centre. Spelet om spelandet: En medieetnografisk studie av barns dataspelande på en fritidsklubb.Number of pages: 46Author: Peter BrandbergTutor: Amelie HössjerPeriod: Spring term 2008Course: Media and Communication studies DUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim with this study is to describe how children play video games in an everyday context. In this study this context consists of a Swedish after school recreation centre. By combining three different aspects on the activity this study tries to understand how both the video game and the social and cultural context in which the activity takes place in influences it. This by taking one analyse of the specific game that the children played at the time of the study and how the overall environment is structured into account.
Wikipedia : Informationspublicering på Internet ur ett genus- och maktperspektiv
This essay is about publishing on the Internet and aims to understand the differences between publishing information on the webpage Wikipedia (Swedish version) in contrast to other information pages on the Internet, for example blog, discussion pages, homepages etcetera. The study is based upon an article which described that 90% of the information publishers at Wikipedia belongs to a small elite of white, western, well educated men between the age of thirty to thirtythree. This study examines why people who does not belong to this heteronormativity publish information in other Internet places but not at Wikipedia.Wikipedia is an open source site, where anyone can publish and are even encouraged to do so and is often described as an utopian dream of the digital democracy, so why don´t people express themselves on Wikipedia? The method is based on two discussion groups, which are compared and analyzed. The study is based upon theoretical competence within feminist theory and conceptions such as intersectionality, heteronormativity and digital divide as well as theories about digital devices and social order.
Användarens attityd till reklaminslag på webb-TV : En studie om hur användaren upplever reklam i ett nytt medium
The technological development contributes to an increase in advertising when it comes to media. Those who are working to develop advertising are constantly looking for new ways to reach consumers in unexplored contexts. Web TV is a relatively new technique that involves the distribution of television across the Internet. This study intend to investigate how users perceive advertising appearing on web TV, and contribute to the knowledge about how advertising adapt to new media. To reach the results of this study, we used quantitative data, collected in the form of web-surveys and qualitative data collected through semi-structured interviews.
Mannen, myten... Stereotypen? : En kvalitativ innehållsanalys av hur manliga stereotyper konstrueras i tidningen Cafés reklamannonser
The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.The aim and focus of this study was to analyze how male stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male stereotypes are communicated and built.The result showed that different kinds of stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying.
"För man lär genom leken" : En studie kring förskollärares syn på leken som ett pedagogiskt verktyg i barnens lärande.
The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top; one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.
En förstudie till kvalitetsutveckling på GD-tryck
The print- and mailroom at Gefle Dagblad (GD-tyck) is handling an increasing amount of commercial jobsalong with the newspaper production. Investments have above all been done in the mailroom to be able tooffer commercial costumers a higher degree of finishing and there are plans to expand further in the commercialmarket. GD-tryck is of the opinion that they need to secure the quality of their production to be ableto do such expansion, which is the reason why a quality system of some kind may be appropriate. Howeverthere are no plans to certify such a quality system according to ISO 9001:2000.In this exam report the present methods of working have been analysed from a quality perspective.Suggestions on how GD-tryck should be working with quality development is presented in the fields whereshortage of quality has been discovered. The suggestions taken together do not form a quality system butcan be looked at as ideas of approach to quality fields that have to be developed if a working quality systemshall be accomplished.Many of the quality fields that have been discussed do not have anything to do with technical qualitydirectly but are in some degree requirements for a working quality system.
Ny läroplan- nya förutsättningar? : Lärarens upplevelser av Lpo 94
Läroplanen är föränderlig över tid och har kunnat återspegla sin samtid samhällets rådande grundintentioner. Piaget, Dewey och Vygotskij har alla påverkat den svenska läroplanens utformning på olika sätt och skapat olika förutsättningar och svårigheter för individen och dennes utveckling. En undersökning som byggde på 15 lärares upplevelser fokuserade på huruvida den senaste läroplanen skapade problem för eleverna och hur de i så fall uttrycktes. Resultaten visade att läroplanen i sig inte var den avgörande, utan att yttre faktorer såsom media, samhällets struktur och föräldrar hade en större betydelse för hur eleverna fungerade i skolan. Flera lärare kommenterade nya fenomen som råare attityder mellan flickor, lustbarn och starkt präglad individualism vilka alla kan ses som vidare underlag för framtida forskning..
Medielärande: mediepedagogik som strategi i ett pedagogiskt
ledarskap
Syftet med uppsatsen är att undersöka om mediepedagogiskt ledarskap för inlärning ger en bra effekt och kvalité från elevens synpunkt. Jag har intervjuat elva studenter från Medieprogrammet vid Luleå gymnasium. En från varje avgångsklass. Jag har värderat en taxonomi över vad eleverna anser att de lärt sig. Jag har gjort en karriärsprofil för varje student.