The media industry, and especially the news, in Sweden is living in a dark world that seems to get even darker by the minute. According to Nordicom (2013) the number of readers in the ages 15-24 has dropped by 24 percentage points between 2007 and 2012. This is a big problem for the news industry, but also for democracy that require citizens that are well-read and know what is going on in society. Enda and Mitchel (2013) found that 65% of people in the USA have stopped reading a certain news source since it no longer fits their needs. Maybe with a better understanding for young adults needs this trend can change.This qualitative study was conducted using interviews with eight respondents to find out why young adults who study at a university consume news.

Hållbart semesterresande är en utmaning med flera dimensioner. På systemnivå finns det tekniska och organisatoriska utmaningar, och på individnivå handlar det ofta om psykologiska hinder för beteendeförändring. Men ytterligare en utmaning kan sägas finnas, och det på samhällsnivå. Det handlar då om hur olika sociokulturella strukturer och aktörer i samhället formar individers identitet, livsstil och normer. I denna uppsats har tonvikten lagts på den sistnämnda utmaningen, med media i fokus.Media i form av texter och bilder om resande kan vara till inspiration för många turister, och bidra till skapande av mer eller mindre miljövänliga livsstilar och konsumentbeteenden.

Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

This essay follows a Media Teacher in her work as a coordinator and an artistic leader for a European project called Legalopoli concerning laws and ethics in a senior level school for 13-16 year-olds in Mora, Sweden. The students write film stories about how their characters have to make choices in ethical dilemma situations. Then the learners create interactive computer games together through practical film work. At the same time we can see how the educator also gets into difficult ethical situations, when she is working with the students. This forces her to self-reflection.

Bakgrund: Kontexten den"nya ekonomin"gav en speciell strategisk utveckling för många IT/Internetkonsulter i form av mycket snabb tillväxt där företag, finansmarknad och media såg lönsamhet som något för tillfället sekundärt. Syfte: Syftet med uppsatsen är att bidra med kunskap om vilka faktorer som drivit förändring i företag från den så kallade"nya ekonomin", i vårt fall IT/Internetkonsulter, samt hur och varför detta skett. Det är även vår avsikt att utreda om någon livscykel vilken illustrerar företagets utveckling kan observeras samt studera företagens förändringsprocess kopplat till kontexten den"nya ekonomin". Genomförande: Intervjuer har genomförts med IT/Internetkonsulter samt affärspress. Resultat: Aktörerna företagsledare, media samt finansmarknaden vilka företräder liknande uppfattningar i kombination med en teknik vars implikationer för ekonomin är dåligt förstådda ger en mycket kraftfull drivkraft för förändring.

Studiens syfte var att förstå för ungdomar, mellan 17-19 år, upplevelser av hur de påverkas i sitt identitetsskapande. Två frågeställningar i studien var att undersöka om ungdomar upplever att de kan använda positiv avvikelse för att uttrycka sin identitet och hur ett postmodernt samhälle påverkar dem i sitt identitetsskapande. Studien bygger på kvalitativa semistrukturerade intervjuer med tolv respondenter. Samtliga respondenter arbetar tillsammans i ett projektarbete och går på samma gymnasieskola. Bakgrunden till studien var ett intresse för ungdomars identitetsskapande och att det har blivit ett ökat fokus på ungdomars välmående.

Sustainability reporting in Sweden is a voluntary disclosure action for non-governmental companies. Since 2009 all state-owned companies must however publish a sustainability report according to GRI guidelines and with independent assurance statement. Three different sustainability reporting methods are primarily used: (1) Separate Sustainability Report, (2) Sustainability Report included in the Directors? Report, and (3) Sustainability Report forming part of the Printed Annual Report. The aim of this paper is to explore why some companies choose to publish a sustainability report and identify the motivational factors behind this decision, as well as attain an understanding for companies? choice of reporting method.

We have carried out a study of a classification system for the Swedish collection at The Royal Library in Stockholm from 1887. It was printed in 50 copies. The constructor, Bernhard Lundstedt, and his colleagues used it as guidance in lack of a catalogue. We regard it a local classification system. Little research has been done on old classification systems, but Francis Miksa points out the importance of examining them.

Studien underso?ker mo?jligheten att anva?nda ledande partiklar besta?ende av silver- belagda kopparflingor, fo?r att tillverka konduktiva ledningsbanor pa? textilsubstrat. Syftet med denna studie har varit att tillverka de banorna med hja?lp av screentryck- teknik. Sammansa?ttningen av bela?ggningsformuleringen har en stor inverkan pa? den be- lagda textilen och de ledande egenskaperna.

Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..

The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.

Will the discourse in a country effect the way an event is presented in the media? And will the event be presented in similar ways in different countries? These are the questions my paper aims to answer. By using critical discourse analysis I have analyzed the reporting of the Iraqi War in three big newspapers; one from USA, one from Sweden and one from Great Britain. The results show that the discourse in each country play a big part in how the news get presented in the media, and this is shown in how the news gets reported. The three countries had three different views on the same war.

AIMThis thesis purpose is to fill a knowledge gap of research into football-related violence and media. The objective is to create an understanding of how football-related violence is portrayed in the Swedish tabloids Aftonbladet and Expressen.METHODTo reach the desideratum we used a qualitative content analysis of 198 articles concerning football-related violence. To analyse the results we used theories regarding ?Framing?, ?the three ?I?s and the ?Stigma-theory?.MAIN RESULTSThe result from the initial analysis showed a heavy reliance on ?frames? by media outlets. This tended to make the news seem more sensational, dramatized and subsequently more readable than it otherwise would have been.

Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

As a result of a successful human development around the world an extensive urbanization of societies are taking place that are networked in various ways. In these networks, increased travel and digitization are central where individuals and organizations converge in a constant and immediate wireless and mobile technology flow. An example of this is Stockholm and its public transportation company Storstockholms Lokaltrafik (SL). Although most participate in most of the network society, SL is struggling with an audience that seldom travel with them: families with children. We intended to find out how the communication of SL´s digital platforms could get families to travel more with public transportation.