This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position  on their specific market. The thesis treats theories and empirical data to be  able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved.

The current situation for Swedish grain farmers facing a situation with decreasing profitability makes it necessary for the farmers to find ways of increasing the margins in their grain growing. Decreasing profitabilities along with Lantmännens closing of grain elevators contribute to the necessity for farmers to invest in grain storing and drying at the farm. By investing in capacity for drying and storage of grain on the farm it is possible to recieve a higher price on the grain sold due to the possibility to sell when the price is higher compared to the harvesting season. An investment in grain drying and storage with a relatively low investment cost that recently has appeared on the Swedish market is the grain stir drying system. This study contains a comparison of an investment in a grain stir drying system where the grain is dried and stored in the same silo and a conventional drying and storage system.

The world economy of today is in an extensive financial crisis which has lead to the fact that people seek well placed investments and securing of capital, something that by many people can be found in forest investment. The price of forest estates has increased with 90 % during the last 5 years and marketing polls indicate a positive belief in the future among forest owners. The development of timber prices has not increased to the same extent as the forest property prices which implies that the property price not only reflect the yield value from the forest but also that the lumber value does not have such a meaningful role in the pricing of forest properties as proven earlier. This fact means that forest owners either invest their capital in forest in a speculative point of view or that the purchasers of forest properties invests in non monetary benefits that lacks a direct yield value. The purpose with this degree thesis is to increase the understanding of the pricing of forest properties with focus on the above mentioned fact.

Background: The valuation of Biotechnology companies is difficult in many ways. Patent and human capital are hard to value and also there is a great uncertainty about the success of the compaines research programs. Are traditional valuation models really useful when it comes to research companies or do they result in false values of the companies? Purpose: To study what values different valuation models gives biotechnology companies and how they correspond to the market value. Method:We have studied financial litterature och found the most common used models today.

To this day, battery of women is a global problem. The aim of this paper is to examine this problem in the country that is considered to be one of the most equal countries in the world, namely Sweden. How big a problem is it, what is the social outlook of the victim and how does the Swedish justice system respond to this issue? These are some of the questions that will help to form an answer to the question if Sweden is a sanctuary for femalebatterers.Due to the resistance of implementing the entire penalty scale and the use of judicial methods, such as restraining orders and its effect on the women, the conclusion drawn from the answers is yes - Sweden is that sanctuary. The Swedish justice system is not tough enough when it comes to the abuse of women.

According to the EC fuel regulations 2 % bio fuel has to be blended in all fuel by the year 2005, and 5.75 % by the year 2010, which means ethanol for gasoline driven vehicles, so there will be a substantial demand for ethanol. Brazil already has an established industry for producing ethanol and is the leading producer and exporter of fuel ethanol. My purpose with this paper is to investigate why Brazil decided to develop ethanol production on a large-scale operation and to find out today?s situation. Focus will mainly be on ethanol production with sugarcane as a feedstock.

The purpose of this report is to examine various roof structures that can operate in a warehouse with large spans. The building that is examined in the report is currently under construction, and the roof construction has already been selected. The selected roof system will therefore be compared with some other structures and materials that have been possible. The report will evaluate three different frame materials, two insulating barriers and two overlaying materials. Another important part in major construction projects is the roof safety.

Stockholm has in recent years experienced a strong population increase but despite that fact, the demand for housing has not been followed by enough housing contracts. According to forecasts, growth in population will further be continued upward. With more condominiums than rental units on the market, new apartments are too expensive to live in. This creates unsustainable problems for those in lower classes of society. Creating a housing market in the periphery of Stockholm is not sustainable from a social perspective.

Allteftersom svenska företag utökar sina verksamheter på den globala marknaden uppstår nya möjligheter men även nya risker. De flesta länder har nu ett rörligt växelkurssystem vilket lett till att företagens valutarisker ökat. Volatiliteten på valutamarknaden har under de senaste åren ökat i omfattning vilket ökar betydelsen av fungerande valutariskhantering.Syftet med denna uppsats är att undersöka hur vissa svenska multinationella företag hanterar sina valutarisker och om det har förändrats i tider av hög volatilitet på valutamarknaden och förändrat konjunktursläge.Hur identifierar och hanterar företag sina valutaexponeringar?Vilka faktorer inverkar på ett företags valutariskhantering?Förändras valutariskhanteringen vid ökad volatilitet på valutamarknaden och förändrat konjunkturläge?I uppsatsen har vi använt oss utav en kvalitativ metod med ett hermeneutiskt synsätt för att uppnå en djupare förståelse av ämnet och på grund utav att uppsatsens syfte kräver en metod som möjliggör för oss författare att förstå tankesättet bakom handlingarna. Vi startade med att samla in sekundärdata för att skapa en teoretisk referensram att använda som bas att utgå våra intervjuer ifrån och analysera datan.Slutsatserna vi som uppsatsskrivare kommit fram till av studien är att den ökade volatiliteten påverkat valutariskhanteringen och intresset av valutariskhantering ute på operativ nivå i företagen ökat.

Bakgrund: Aktieindex används världen över som placeringsalternativ, jämförelsemått inom portföljförvaltning och som underlag för portföljoptimering. Forskare har under senare tid ifrågasatt index viktade efter börsvärdet och alternativa viktningsmetoder för index har framtagits som substitut till det kapitalviktade indexet och prestationsjämförelser har gjorts. Studier har främst gjorts i USA och denna studie ämnar göra en liknande undersökning på den svenska marknaden. Syfte: Syftet med vår studie är att undersöka alternativa viktningsmetoder på det svenska aktieindexet OMXS30 och dess historiska prestation under åren 1995-2011 i förhållande till det traditionellt kapitalviktade OMXS30. Syftet är vidare att analysera de alternativt viktade indexen som grund för portföljoptimering enligt Single-Index Model. Genomförande: Fem alternativt viktade index konstrueras i studien där viktningen grundas på fundamentala värden, Sharpekvoter, standardavvikelse, likaviktning och handelsvolym och jämförs prestationsmässigt mot OMXS30. Indexen används sedan vid portföljoptimering enligt SIM där aktiers och portföljers karakteristika analyseras.

Ocean Thermal Energy Conversion (OTEC) is a technology that utilizes the temperaturedifference in oceans between the warm surface water and the cold water at 1000 m depthto produce electricity. The purpose of this report is to investigate if OTEC with its synergiescould become a commercially feasible energy solution for a small island. A literature reviewis conducted to explore the different OTEC technologies and to what extent the threesynergies; fresh water, air conditioning and aquaculture, could be used. In order to calculatethe profitability of these synergies there is also a study conducted on the conventionalmethods and cost of fresh water production, aquaculture and air conditioning. A model is setup using a scenario of a small tropical Island with population of 100 000 people.

This thesis aims on adding another piece to the puzzle that is the supplier relationship research. Taking its base in a series of articles regarding the transformations of global supply chains into more long-term profitable ones. Two research questions are presented, one regarding long-term supplier relationships and one regarding the main criteria?s while evaluating new suppliers. With an emphasis on the long-term relationship and profitability are five medium sized Swedish manu-facturers examined through semi-structured interviews.

In this thesis we study the development of post-earnings announcement drift (PEAD) in the Swedish equity market from 2000 to 2009. By forming portfolios based on the stock price reaction to quarterly reporting we show that the characteristics of PEAD have changed. We demonstrate that negatively surprising companies show a positive drift during a holding period of six months sufficiently large to render the trading strategy unprofitable. This development holds from 2005 and onwards and these results contradict many a study which finds the same portfolio construction to be indeed profitable. We argue that this development is a trend that will not only affect our study but future studies as well..

This thesis studies the stock price reaction around 68 announcements of special dividends and share redemptions on the Swedish stock market between the years of 2003 and 2007. We show that for the Swedish private investor, the tax effect of a share redemption is lower than that of a special dividend. Moreover, a share redemption could be interpreted as a signal of undervaluation. These two factors lead us to assume that the stock market would react more positively in connection to the announcement of a share redemption. We test this hypothesis through an analysis of the risk-adjusted abnormal return for the observations in the sample.

Studien undersökte om de personer som anser sig vara minst sårbara för att bli manipulerade är de som främst manipuleras av reklam. En experimentell design användes där 204 studenter bedömde sitt intryck av en reklam, vars manipulationsgrad varierade. Ett frågeformulär som mätte upplevd osårbarhet mot manipulation fylldes även i. Deltagarna ansåg att de var relativt osårbara mot att manipuleras samt att andra påverkades mer av reklam än de själva. Hypotesen att de personer som anser sig vara minst sårbara för att bli manipulerade är de som främst manipuleras bekräftades inte.