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1159 Uppsatser om Price positioning - Sida 18 av 78
Värdet av ökad kvalitet av Tinnerö eklandskap : en värderingsstudie med Contingent valuation method
Around 85 percent of the total population in Sweden today lives in an urban environment. This means that the nature within the urban areas has come to play an important role for the human well being. At the broader picture, the nature within urban areas is profitable in many ways. It is therefore important for the municipalities around in Sweden to work for sustainability within the urban areas. Linköping adopted an environmental policy, in year 2001, from the delegate of the municipality.
Kära dagbok. Hur går det till när man tar guld? : Innehållsanalys av Spendrups reklamkampanj
This is a case study of the advertising campaign ?Guld till alla? (Gold to Everyone) embarked upon by Spendrups Bryggeri AB in a bid to promote Norrlands Guld, during the period 2004. The approach used by Spendrups will be compared with theories about communication planning, communication strategies, target group definition and how to create effective advertising. The main purpose of the comparison is to find which central elements that made the campaign successful. The method we have chosen to use is an explanative content analysis with influences from the dialogue analyse.?Guld till alla? was suppose to be an massive and coherent campaign which was to be integrated with large sports events, such as the Ice Hockey World Championship, UEFA European Championship and the Summer Olympic Games, that all took place the year 2004.
Lönsam mjölkproduktion : en fallstudie
Ravelsmarks gård have now reached the stage when there are few options for the future. The
options are either a construction of completely new farm buildings or a winding up of the
milk production. Present on the farm today there is 65 dairy cows plus recruitment. 44 cows
stand in long-stalls and 20 cows stand in short-stalls.
The objective of this study was to examine the profitability of a completely new cowshed.
In order to get costs for investments different milking systems and equipment for feedstuff
have been compared. The systems in the investment budget have been chosen on
recommendations from advisers, salesmen and on the basis on what is suitable for the farm.
One system where a so-called mix feeder wagon is used for the roughage seemed to be best
suited for Ravelsmark.
The different prices obtained for the manure well show that there are possibilities to decrease
the investment costs.
Transportbranschen : Miljöanpassning utan negativa företagsekonomiska konsekvenser, är det möjligt?
This paper is about how transport companies in the future will be able to adapt their activity to an environmentally sustainable development without the effect of negative company economic consequences. Today, the environmental threat is a global problem and knowledge about that effluent of carbon dioxide have a negative impact on the climate is generally known. A transport system that works well is important for Sweden, but the sector has a negative impact on the environment. Regulation and legislation for increased environmental requirements often meets resistance and fear that the work will be hampered by increased costs for environmental work that can lead to an international decrease in competitiveness. The transport companies have outside pressure from the society to do something about the environmental issue, however the companies? customers are not ready to pay a higher price for environmental work.
GPS-baserad virtuell geografisk inhägnad för mobil enhet
The aim of this paper is to find an algorithm to establish and maintain a virtual enclosure around a mobile unit. The area may take any form and should be scalable up to and including national borders. The enclosure is managed on the mobile unit. The target system is Android. Smartphones, tablets and more recently, cameras is examples of mobile units.
Vindkraftens framtida scenarier
In several countries that have been early in the development of wind farms, there is today a second hand market for the used wind turbines. The European Union (EU) has established a waste hierarchy in order to minimize throwaway mentality. The second hand market is a part of this as the steps are to minimize, reuse, recycle, extract energy and landfill.In order to promote the development of renewable energy, there are energy certificates for the producers that provide it, wind power being one type of renewable energy. After 15 years the energy certificates for a specific wind turbine are no longer paid, and after that there are several different scenarios for the wind turbine. The scenarios investigated in this bachelor?s thesis are export of the wind turbine to countries that are not as far along as Sweden in their development towards renewable energy, selling in Sweden to individuals, and recycling of the wind turbine, as it mostly consists of metals and therefore is recyclable.
Investeringsbedömning av energieffektiva småhus i trä
The purpose of this essay is to describe how Boverkets Byggregler has affected the cost ofnewly built houses from 2003 to 2012, to Boverkets Vision 2025. The purpose is also to findagent-principal relations in the construction sector.When investing in an energy efficient house the operating costs are reduced compared to aconventional house. But due to the lower operating costs, the investment cost rises. In thisstudy, we find out if it is economically viable to invest in an energy efficient house comparedto a conventional house from the customer's perspective.The study's approach has been qualitatively where we in collaboration with Derome Hus hadaccess to three conventional reference houses and a passive house and data that was necessaryto conduct viability assessments on houses. We conducted five interviews with people fromDeromekoncernen and Varbergs kommun.The calculation methods we have used in this study are present value method, annuity methodand a sensitivity analysis.
Svenska livsmedel - varför? : restaurangers, grossisters och offentlig upphandlares inställning till livsmedel från Sverige
The background of this research is that Swedish food products have hard to compete at the home market, depending on imported food products that increase more and more for every year that pass by. The ethic values LRF associate with Swedish food products, many customers have hard to put in relation with condition of foreign agriculture.
Most customers today inquire high quality, safety and convenience in the food which they are eating. The source of their food seems to have less meaning. Many restaurants and bigger households appreciate Swedish food products and wants to buy them but price differences against foreign wares are to high.
We have done oral interviews with wholesale dealers, restaurants, public purchasers and with different market organisations, there we have discussed buying strategies, the way they see the primary producer, the conscious of guests, choice and attitudes to Swedish and foreign products, distribution of power in the food market chain and to what position and suspension, they want the ranks of suppliers to have.
The result shows the share of imported wares within restaurants and bigger households are at a high level and will continuing increasing. Within these sectors the final consumer in many cases put less effort in the origin of the raw source of food.
Hur prissätts digitala dagstidningar i Sverige - En fallstudie om tre tidningars resa från gratis till betalvägg
Printed newspapers are on the decline, while digital versions are in rapid growth. Consequently the industry must draw up new business models around the digital format - models that can produce revenue streams equivalent to those that the print format used to produce. However, after a decade of 'free' online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may influence the choice of paywall and price levels.
All-inclusiveturism : "The price of greatness is responsibility"
Sammanfattning ? "All inclusiveturism: The price of greatness is responsibility"Datum: 18 januari 2013Nivå: Magisteruppsats i företagsekonomi, 15 ECTSInstitution: Akademin för hållbar samhälls- och teknikutveckling, HST, Mälardalens högskolaFörfattare: Per Barkström (9th October 1986) Malin Blomstedt (20th November 1980)Title: All inclusiveturism: "The price of greatness is responsibility"Handledare: Finn Wiedersheim-PaulNyckelord: All-inclusiveturism, långsiktig hållbar samhällsutveckling, CSR, hållbar turism, ekonomiskt läckageFrågeställning: Är det möjligt för resebranschen att bidra mer till en långsiktig hållbar samhällsutveckling än den gör idag gällande All-inclusiveturismen? Hur bör resebranschens förhållningssätt gentemot All-inclusiveturism gestaltas ur ett CSR-perspektiv?Syfte: Huvudsyftet är att beskriva hur resebranschen kan justera sitt förhållningssätt gentemot All-inclusiveturism för att bättre gagna en långsiktig hållbar samhällsutveckling i de länder där verksamhet bedrivs. Delsyftet bottnar i att undersöka och analysera hur den rådande All-inclusiveturismen påverkar samhället ur ett långsiktigt hållbart samhällsperspektiv.Metod: Studien är av kvalitativ karaktär och baseras på sekundärdata i form artiklar, rapporter och böcker för ämnet relevant litteratur samt primärdata i form av personliga intervjuer med profiler som förespråkar hållbar turism. En fallstudie av den svenska resebranschens förhållningssätt till en långsiktig hållbar samhällsutveckling genomfördes med en deduktiv ansats. Vidare tolkades referensramen och empirins insamlade material för att skapa en analys och slutsats.Slutsats: Givet att nedanstående förslag implementeras kan resebranschen justera sitt förhållningssätt gentemot All-inclusiveturism för att bättre gagna en långsiktig hållbar samhällsutveckling i de länder där verksamhet bedrivs.1.
Konsumenternas köpvanor inom olika försäljningskanaler : Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three industries in this category. This, together with the growth of technology, have created new opportunities for consumers during their online shopping. The purpose of this study is to examine the differences between consumers who use physical store, online store or both. This study aims to look into consumers' shopping habits within these sales channels and factors that are affecting them.
Egna varumärken inom kött- och charkuteribranschen :
Many grocery stores have products marked whit there private brands. The information
about these brands is poor. We wanted to find out what the stores own brands stand for
and what the manager of purchase thinks it stands for. We choose to concentrate on meat
and cured meat and limit our study to ICA, Axfood and Coop because they are the three
main actors in the Swedish branch of grocery.
The supplier has traditionally manufactured products and made there own brands. These
products have been distributed and sold to the consumer thru stores.
Brandteknisk dimensionering av oskyddade träförband : En jämförelse mellan Eurocode 5 och alternativa metoder
AbstractThe assignment were assigned by Camatec Industriteknik AB. Camatec is a Karlstadlocated consulting company, they make everything from pilot studies to complete projects in mechanical design and calculation. They even have their own patented product, Camcoil. It is a winder for steel strips and is used for example with hardening of the steel strip. The assignment has been to solve the problems encountered by some customers within this product.
Rösta på mig! : En studie om marknadsföring inom svensk politik
The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work political institutes practice, fuse with many theories and marketing is one such theory. To understand this, I chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five..
Hög redovisningskvalitet - Lägre risk och högre förväntningar? - En kvantitativ studie över sambandet mellan redovisningskvalitet och finansiella mått
Rapportens syfte: Att undersöka eventuell samvariation mellan redovisningskvalitet och betavärden, volatilitet, price/earnings samt price/sales.Metod: Jämförelseanalys där korrelationer har beräknats mellan finansiella mått och resultaten utifrån en bedömningsmodell från konsultbolaget Kanton som vi anser utgöra en valid mätning av redovisningskvalitet.Dataunderlag: Finansiell data har hämtats från Avanzas webbportal medan resultaten från Kantons granskning har nyttjats, vilken i sig utgör underlag för utmärkelsen Årets börsbolag som görs i samarbete med Aktiespararna.Resultat: Vi finner inga signifikanta samband som ligger i linje med våra ursprungliga frågeställningar. Det verkar dock finnas ett positivt variationssamband mellan betavärde och redovisningskvalitet på Mid Cap-listan.Slutsatser: Analysen förkastar våra förväntade resultat och förutom mätfel diskuterar vi potentiella orsaker som exempelvis att investerare inte tar till sig all information, att den avgörande informationen återfinns i räkenskaperna eller att redovisningen bestäms till stor grad av kapitalägare. Det kan också vara så att mer information inte alltid är positivt..