Today automotive manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. Automotive manufacturers have developed an international strategy for what merchandise to offer. The strategy has received an overall positive response, however, it does not apply well within the Swedish market where merchandise is sold in less quantity than abroad.

Swedish trade unions are engaged in several activities at the European level. One of these isthe sectoral social dialogue, an institutionalized part of the European Union. This bachelorthesis examines the motives for Swedish trade unions in three different sectors to engage themselves in the European social dialogue. The three sectors are chosen because of their differences according to their exposure to competition caused by ongoing globalization and europeanization processes. By interviewing central informants in trade unions which are active in the three dialogues this thesis seeks to learn more about the motives stated by the trade unions.

The aim of the study was to describe how patients experienced communication, treatment and costs at the dental hygienist program at Högskolan Kristianstad. The study was based on a questionnaire that was made at the patient clinic. The questionnaire was conducted by the treating dental hygienist student after the treatment. The questionnaire was answered in the waiting room. Collection of the material occurred during the month of March in 2009.

The purpose of this essay was to investigate whether speakers of different languages find different things difficult when learning Swedish. The results showed that the first language was not the only aspect that mattered when it comes to what difficulties the learners face. Also individual differences and the level the learner has reached in the language are important to consider. However, some differences between the groups investigated surfaced and this shows that the first language can infact effect what difficulties the learners will encounter.   .

The aim of this thesis is to discuss and analyse the American cotton subsidies? effect on the world market in general and developing countries in particular. The amount of U.S. subsidies is substantial compared to most other countries, but a great deal of the effect is due to the USA?s significant share of the market.

The Public vs. private movement has over the past decades identified numerous significant differences between public and private organizations. The observed differences covers almost every field in administrative economics ranging from organizational structure, management accounting, goal-setting and in the past few years even leadership. Strangely, in the majority of these studies little or no regards are given to organizational characteristics or fundamental differences between compared organizations and if these organizations really are comparable when studying the effect of sector.The aim of this study is to compare leadership in relatively similar organizations from both the public and private sector and so clarify if earlier identified differences in leadership styles still surface when leaders working with approximately the same thing in a similar work context are studied.A sample of 348 Swedish principals was drawn from both municipal and private elementary schools. The respondents answered a web-based survey based on the CPE-model resulting in leadership styles mapped according to three orientations: change, production and employee.

Six different Digital Proofing Systems from three different techniques have been evaluated as totechnique, printing quality, economy and usability. Digital proof from two paper qualities, coatedand uncoated, has been compared with references printed in offset, to see how good they match eachother. Only two Proofing Systems manage to print on reference paper. The other Proofing Systemsuse special paper for digital proof.Measurements and visuell judgement show that the Digital Proofing Systems visualise referencepictures with quite good quality. Proof optimised for coated paper visualise the colours with goodresult.

Purpose: The aim with the report is to investigate if the South East Asian customer on the food processing market base their investments on Total Cost of Ownership and if so, which are the cost drivers considered most vital. Moreover, do these cost-drivers diverge from the perception FP Ltd has, and if so, can a Total Cost of Ownership-model help to achieve a mutual understanding? Methodology: First a descriptive approach will be taken, identifying FP Ltd?s employers? perception on how to meet the customer. This will later be compared to our empirical findings of the actual customer behaviour in Thailand and Vietnam. Thorough analyse of the gap between the two parts will give us the outcome whether or not FP Ltd will have any use of presenting a quantitative model justifying their higher price.

The aim of this Master?s thesis is to investigate articles in Swedish library journals on children?s reading from gender and sex perspectives. Gender theory as it has been developed by Yvonne Hirdman and Robert W. Connell is used to analyze the articles. The thesis includes a chapter on previous research in the fields of gender in relation to children, reading and the library.

We have by Statistics Sweden (SCB) been given the task of using different dynamic regression models in order to forecast service price index for sea transport. The aim is to see whether these models provide better forecasts than those previously used. This essay aim to identify, estimate and evaluate the selected prediction models. Through our data material we were given access to 28 sightings of sea transport index during the period of 2004 q1 to 2010 q4. We have chosen to evaluate three different transfer function models, one ARIMA model and one naive forecasting model. The input variables we decided to test in our transfer function models were the price of petroleum products, the port activity in Swedish ports and the lending rate of Swedish Central bank. The results of our study suggest that transfer function models generally provide better models than the ARIMA model and the naive forecast model.

I denna studie undersöks hur införandet av jobbskatteavdraget 2007 och de två utbyggnaderna 2008-2009 påverkade arbetsmarknaden i form av sysselsättning, arbetslöshet, långtidsarbetslöshet och sysselsättning i åldersgruppen 55-64 år. Med utgångspunkt från en tillämpning av konsumtionsteorin, med arbetsutbudet i fokus, så görs en difference-in-differences analys av reformens tre första år i jämförelse med tre år innan dess införande. Resultaten visar att införandet av jobbskatteavdraget har haft en positiv effekt på arbetsmarknaden i form av en större andel avbefolkningen i arbete, medan ytterliggare steg av jobbskatteavdraget ger estimat som tyder på att effekten blir en minskad aktivitet på arbetsmarknaden..

The shareholder is supposed to be indifferent if one share costs 100 SEK, or 10 shares cost 10 SEK each. In an efficient market, shares should be valued directly to new expectations as a result of the announcement of the reverse split. We investigate whether abnormal returns incur surrounding reverse split and if owner structure change.One reason for the reverse share split is that most companies have plans to imple-ment other company?s specific events in order to survive rather than to change the price range to a more attractive level. We found a negative return in the ex-day at 8,1 per cent.

This thesis tries to define factors that impact upon the feeling of exclusivity for users on travelorganizers websites. We have identified seven key factors that we believe impact this feeling andthose factors are newsletters, special offers/auxiliary services, registration/limited information,price, limited number of seats on a journey, deals for members and personal service. To researchthis we have conducted a questionnaire and performed interviews with people that are familiarwith travel organizers websites. To create an understanding for the results we have studied usercenteredweb design, affective design and the meaning of pictures. The results show that personalservice and price are important factors to make users feel that they get their requirements andwishes met.

The Swedish consumer electronic industry has recently experienced an increasingly intensive price war. The price war has forced some operators in the business to declare bankruptcy, as the only way to compete has been by driving down prices. A challenge that retail chains in the consumer electronics industry is facing is to increase their margins. If store personnel can success with upselling, the companies will increase their profits. The purpose of this paper is to examine if the sales people in the consumer electronic industry can influence the customer to buy a more expensive product and what the effects the upselling has on the customers' attitudes.

The aim with this study is to conduct a text analysis of 40 texts from www.skrivbanken.se . The texts were written by fifteen year old boys and girls in the school subject Swedish. The texts were analyzed from a gender perspective. The differences in contents, the use of concepts, attitudes towards the imposed information and formality were examined.. The theoretical background on expectations on gender roles was used to construct a framework for analyzing the text. The result shows that there were more differences between the individuals in every sex group rather than between the two groups.