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7453 Uppsatser om Press and communication sciences - Sida 48 av 497

Kollektiv kollaps i ett handbollslag på elitnivå: en studie med fokus på emotionell smitta

Collective collapse occurs when a majority of players in a team suddenly perform below expected level in a match of great, often decisive, importance in spite of a normal or good start of the match or when a team underperforms right from the start of the match. The aim of this study is to investigate collective collapse, focusing on emotional contagion. The study is a qualitative study based on semistructured interviews with nine handball players in an elite team. The results show six factors presented as themes. These are Preparations, The coach and leadership, Emotional contagion, Communication, Role Acceptance and Incongurence.

Den närståendes upplevelse av kommunikationen - förändring och strategianvändning vid Parkinsons sjukdom

The aim of the study was to investigate how a significant other of threepersons with Parkinson?s disease experienced the communication in conversation. Astructured interview and analysis of a video recorded conversation was performed.The questions in the interview were aimed at mapping the significant others?experience of communicative problems, their frequency, degree and conversationstrategies used by a significant other in conversation. The result showed that thesignificant others? experienced problems in communication related to the disease inseveral different areas for two of three participants with Parkinson?s disease.

Kommunikation utan gränder? : en studie om problemen kring Göteborgs kulturkalas  kommunikation till mångkulturella områden

Authors: Stina Johansson, Anna Lennartsson, Caroline WennerstenTutors: Peter Caesar Title: Communication without boundaries? ? a study about the problems of Gothenburg culture festival communications to multicultural areas.Keywords: communication, multucultural areas, communicationmodel, attitudes, diversity marketing, culture, Gothenburg Culture Festival  Background: There can be many problems with communication in multicultural areas. It has become more important for companies to communicate in order to gain competitive advantage. Gothenburg Culturefestival has a large number of visitors and since last year they have noticed that there are not as many visitors from some multicultual areas in Gothenburg. This makes it interesting to see what kind of problems that exists in the current communication. Problem statement: What noise is there in communicating to a multicultural target group and how does they affect the goals and the result with the communication?Purpose: The purpose of this paper is based on the communicationmodel and from there describe the communication between companies and multicultural areas, and from this identify problems with such communication.Method: 118 respondents were selected through a convenience sample and then  asked questions through structured interviews based on a questionnaire.

Det är långt mellan gårdarna. En studie om Sverigebilden i Sverige - en jämförelse mellan storstad och landsbygd.

The aim of this thesis is to illustrate the principal problem of the study of national self-images and by questioning the congruent existence of one in the case of Sweden. Through the use of qualitative method and semi-structured interviews the ambition of the study is to compare and to understand the national self-images portrayed in a major Swedish town, Stockholm and to that of a smaller town on the countryside, Sjöbo. A social constructionist approach in co-operation with key temporal and spasial dimensions are used to penetrate the interviews at hand. The main conclusions drawn from this study highlights the difficulties in addressing the concept of a congruent national self-image. Several major discrepancies appear in the analysed material, mainly in the past and the external dimensions, both from a regional approach, but also very much within the local entities themselves..

Den ständiga förändringen : En komparativ studie i vinstdrivande fo?retag och ideella organisationers varuma?rkesarbete pa? sociala medier

AbstractTitle: The constant change - A comparative study of profit companies and nonprofit organizations' brand management through social mediaAuthor: Agnes Nobel & Matilda VallgrenTutor: Daniel LövgrenPurpose: The purpose of this thesis was to study profit companies and nonprofit organizations? branding and strategic communication on social media. If social media has supported with new interaction with stakeholders and hence affected the branding work. Also if there are any differences between profit companies and nonprofit organizations.Method/Material: The method that is used in the article is a qualitative research. The research is based on conversations interviews conducted with eight organizations, four profit companies and four nonprofit organizations.Main results: The main result showed that all organizations are actively involved with social media in their strategic communication when in order to increase the interaction with stakeholders and thus strengthen their brand identity. It turned out that all organizations have not adapted the brand to social media, but worked with the organizations values ??and only applied the trademark on social media.

Hugo Chavez i svensk press : Diktator eller demokrat

Det är temat demokrati och eventuella förbättringar för de fattiga som står i centrum. Chavez anhängare porträtteras som våldsbenägna, men på samma gång så får vi en bild av faktiska förbättringar och maktskifte till förmån för de fattiga..

Bluetooth-implementation för Netbiter EC350

In industries today the demand for reading the state of industrial equipment and thus prevent machine breakdown, is increasing. The company HMS Industrial Networks AB has a product on the market, Netbiter EC350 that is used to read sensors and thus find out the condition of industrial equipment. By reporting scanned data to users through a cloud service, users can keep track of their equipment. When developing Netbiter EC350 a slot was made for a Bluetooth module to offer clients a wireless reading in future developments. In this project a prototype was made to show how this Bluetooth communication can be implemented. The goal of the project was to create a Bluetooth communication between a Bluetooth sensor and Netbiter EC350. A user interface was made to allow the user to read sensor values. The result of the project shows how a Bluetooth communication can be implemented to read sensors wireless and therefore it fulfills its purpose and goal.

Retorik på scen - En studie om scenisk kommunikation

I have made an inquiry about stage communication, small talk and on-stage rhetoric. The essay is divided into different parts. There is a background part that gives a short overview about other research and literature that has been made on the subject. A background has been put together to help you as a reader to understand the complex science can be. Here you will find work written by Dorothy Irving and Åke Lundberg among others.

Ny strid, Ny svid : En fallstudie av Absolut Vodkas visuella kommunikation med avseende på målgruppspositionering.

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

Varumärkesvänner och relationsreklam - En kvantitativ studie av medarbetarkommunikation på Facebook

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Fånga deras hjärtan : En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen

Media society is under a constant development and in line with this change, firms must adapt to the market. We have investigated what fashion companies in fact are doing to communicate in the dynamic market. We wanted to find out how to communicate and how they can market themselves in a new and innovative way to create long-term customer relationships. We have used a theoretical frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication.

Identitetskonstruktion och Säkerhetisering En diskursanalys av en västerländsk säkerhetsdiskurs

Den här uppsatsen behandlar den västerländska säkerhetsdiskursen. Syftet är att åskådliggöra den världsordning som skapas inom diskursen. Till grund för analysen ligger två säkerhetsstrategier: USA:s National Security Strategy och EU:s En Europeisk Säkerhetsstrategi.Diskursanalysen är vår metod och teori och det innebär att språket står i centrum för vår analys. Vi vill med uppsatsen lyfta fram hur diskursen konstruerar den sociala verkligheten och vilka konsekvenser det får.Vi koncentrerar oss på två områden som vi menar är centrala inom diskursen: Konstruerandet av sociala identiteter, ?de andra? och ?oss?, samt säkerhet och den ?säkerhetisering? som sker i diskursen.

Ansvarsutkrävande i en skolorganisation i förändring

Denna uppsats har syftet att belysa och analysera processer av ansvarsutkrävande inom svensk förvaltning. Utbildningssektorn är den del av förvaltningen som studeras då skolan är en unik institution i dagens samhälle och en förutsättning för en levande demokrati. Skolan har genomgått reformer som kommit att påverka dess organisering och möjlighet att utkräva ansvar.Ansvarsutkrävandet belyses genom hela ansvarskedjan från nationell nivå till den enskilda skolan. Arbetet har formen av en kvalitativ analys. På kommunal nivå genomförs en fallstudie av Malmö kommun.

Förändrade resemönster i Gävleborgs län : En sammanställning av kostnader och klimatpåverkan vid tjänsteresor samt analys av sociala effekter vid ett skifte mot videkonferens i en organisation

The world we live in becomes more globalized as a result of new communication media. Communication occurs over greater distances which leads to increased travel. In the report AR5, by IPCC, it is showed that the human impact of climate change is clear and that something has to be done. Therefore its very important to change the human impact. A part of it is to change the way we travel within the service which leads to the purpose of the thesis.

Styrketillväxt med hjälp av vibrationsplatta

Abstract 1.The purpose of this study was to investigate the effects whole body vibrations on maximal strength, power output and neuromuscular activity in m. pectoralis major during bench press.Participants consisted of 35 male and 9 female military high school students (m=23, 1 years). On the basis of initial maximal performances in bench press the participants was divided into two experiments groups and one control group. Intervention groups performed a specifically designed push up program on a vibrating plate respectively a step board during 12 weeks Initial load at 60 % of 1 RM showed an average of 46, 5 kg. All groups showed an average increase of 13 kg for each person after 12 weeks.

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