Purpose: The purpose of this thesis is to analyze and evaluate essentialprerequisites for companies and corporations aiming at marketingglobal brands in a restricted market.Method:The investigation strategy used for this essay was to perform a casestudy on the Islamic Republic of Iran. Both primary data ? such as asurvey, interviews and participating observation ? and secondarydata ? found in books, scientific articles and the internet ? have beenused to achieve the results. The gathering of empirical data wasperformed inside the Islamic Republic of Iran during two weeks inNovember 2007 in three different cities: Tehran, Ispahân and Bâbol.This was carried out by considering several theories: globalbranding strategies, brand equity, involvement theory andcommunication models.Results: The outcome of this essay show several factors that should be takenin consideration in relation to marketing global brands in Iran. Manycompanies have chosen adaptation as their promotion? and productstrategy because of countless rules and restrictions hindering globalmarketing.

E-mail lämpas som marknadsföringskanal endast i förhållande till varans eller tjänstens relationsförväntan, som kunden förknippar varan ellertjänsten med. Denna relationsförväntan utgörs av faktorer såsom pris, tidigare kunskap om produkten och produktsegment..

The purpose of this thesis is to analyse studies that evaluate Web search engines. This is done in four categories; the researchers? purpose, the evaluation measurements, the relevance, and the time aspect. Our method is based on a text analysis in which we use the direction of analysis of the content of sixteen evaluation experiments. Our results indicate fundamental differences in the way the researchers are tackling the problem of evaluation of Web search engines.

The purpose of this paper is to investigate the possibility of replacing data from highspeed filming (Qualisys motion capture) with data from Inertial Measurement Units (X-io technologies), when used to run a model of torso and pelvis in OpenSim. Qualisys motion capture data is used as the golden standard to validate the result visually and with Bland-Altman plots.In order to obtain comparable data experiments are conducted where both methods of collecting data are used simultaneously. Data from the IMU's then need to be processed in Matlab before it can be used to run the OpenSim modell. Several Matlab programs rotate the IMU data to a static reference frame, filter and integrate it, then create viritual markers that correspond to Qualisys' optical markers.The conclusion is that using IMU as a method for collecting data can replace Qualisys in some applications, but not in ones that require high precision. However, this paper only begins the examination of IMU's and there are most likely improvements to be made..

The aim of this Master?s thesis is to present guidelines for making a digital repository. To attain this, useful factors for creating an archive were examined. Also different organisations? strategies were analysed.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Title: Brand Brazil ? A study on brand equity in an emerging market Authors: Anders Andersson & Jonathan Karlsson Subject: Bachelor thesis in marketing, 15 credits Keywords: Brand equity, Emerging markets, Brand awareness, Brand associations, Perceived quality, Brand loyalty Purpose: The purpose of this thesis is to gain deeper understanding of how a company operating on an emerging market can work with brand equity, and what benefits it provides to the brand owner. Theoretical framework: The chapter begins with a description of brand equity to be further decomposed to its four dimensions; brand awareness, brand associations, perceived quality, brand loyalty Methodology: A qualitative research method with a deductive approach is conducted, where interviews with Brand/Marketing coordinators for the Brazilian subsidiaries of Volkswagen, Toyota and General Motors, are performed. Empirical framework: The chapter presents performed interviews that are supposed to describe our case studies? work and benefits from brand equity. Conclusion: This study shows that companies operating on an emerging market are working actively with brand equity, often in accordance with theory. The companies also experience positive effects from increased brand equity..

This paper presents techniques for speeding up commonly used algorithms forbounding volume (BV) computation, such as the AABB, sphere and k-DOP. Byexploiting the possibilities of parallelismin modern processors, the result exceedsthe expected theoretical result. The methods focus on data-level-parallelism(DLP) using Intel?s SSE instructions, for operations on 4 parallel independentsingle precision floating point values, with a theoretical speed-up factor of 4 ondata throughput. Still, a speed-up between 7?9 are shown in the computation ofAABBs and k-DOPs.

Embedded Systems Lab at Umeå University is currently part of a research project with the purpose to examine the behavior of dairy cows inside a barn. Each cow needs to be tracked with a precision of 50 cm, and since GPS-technique has poor functionality at indoor environments, an indoor positioning system needs to be developed.Embedded Systems Lab has already developed an indoor positioning system using IR-light and radio, but since this system demands extensive infrastructure and is rather expensive, an alternate positioning system using ultrasonic pulses and radio is being examined.In this report the range, beam angle and current consumption of ultrasonic transmitters- and receivers are investigated. Three different driver stages for the transmitter is tested, and two amplifier solutions for the receiver. The report also describes how the length of the transmitted ultrasonic pulse affects the received signal, accessibility of a ?shadowed? signal, and the effect of different sound frequency..

Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.

A quantitative survey of students in grades one in high school, where the aim is to find out what factors affected their upper secondary school. The survey is based on marketing, and looks to how to market a high school..

Syftet med uppsatsen är att skapa ett teoretiskt kunskapsbidrag där vi identifierar och kartlägger hur de olika litteraturområdena sammanfaller och samverkar i avseendet värdebildande aspekter inom ett industriellt nätverk. Studiens syfte är även att bringa klarhet i huruvida Sölvesborgsregionens fiskoljeprojekt är möjligt att genomföra samt att definiera eventuella hinder. Uppsatsen har två separata frågeställningar. För att besvara dessa har vi angripit den första frågeställningen, avseende de teoretiska litteraturområdena, utifrån en deduktiv ansats. Den andra frågeställningen, gällande fiskoljeprojektets genomförbarhet, har vi angripit utifrån en induktiv ansats.

The company Sound Precision has developed a new Line Array loudspeaker system (VHA-40). When using this system, their customers need computer aid to get the best possible sound-quality and control of sound levels for the whole audience. The aim of this thesis is to develop a truly useful sound quality simulator for the VHA-40. The system will help the sound engineers to position the loudspeakers for optimal sound by simulating loudspeaker configurations and visualizing the resulting sound quality and quantity. To solve this a human-centered design (HCD) approach is taken to implement a system that is truly useful for the users, meaning that they will use it more and hence deliver better sound for the audience.

The company Sound Precision has developed a new Line Array loudspeaker system (VHA-40). When using this system, their customers need computer aid to get the best possible sound-quality and control of sound levels for the whole audience. The aim of this thesis is to develop a truly useful sound quality simulator for the VHA-40. The system will help the sound engineers to position the loudspeakers for optimal sound by simulating loudspeaker configurations and visualizing the resulting sound quality and quantity. To solve this a human-centered design (HCD) approach is taken to implement a system that is truly useful for the users, meaning that they will use it more and hence deliver better sound for the audience.

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.