This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews with three of them. The essay?s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, segmentation, marketing mix, implementation and development.

SAMMANFATTNING Syftet med denna studie var att ta reda på vad sjuksköterskan upplever som sitt inre etiska ansvar samt lyfta fram och reflektera över den etiska dimensionen i omvårdnaden. Studien är empirisk och grundar sig på en kvalitativ metod med innehållsanalys. Data har samlats in från fyra intervjuade verksamma allmänsjuksköterskor. Forskningen anknyter till Katie Erikssons omvårdnadsteori samt till Iréne von Post. Etiken hos de intervjuade sjuksköterskorna förknippades till stor del utifrån ett medicinskt perspektiv.

Uppsatsen omfattar en analys och jämförelse av EU:s och Sveriges målsättningar,strategier och faktiska bistånd för de tre baltiska staterna i tidsperioden 1998/99. Somteoretiskt ramverk har det vidgade säkerhetsbegreppet med Barry Buzans tolkning frånboken People, States and Fear: an agenda for international security in the post- coldwar era. Ur teorin så används de fem sektorerna politiska, ekonomiska, sociala, miljöoch militära detta som ett analytiskt sorteringsverktyg för att sedan överskådligt kunnajämföra och prioritera sektorerna och dess innehåll med varandra. Genom detta så skaett resultat vara möjligheten att se om Sverige koordinerar sitt bistånd med EU:s..

The purpose of this paper is to investigate how gender and sexuality are made in the videogames Prince of Persia and Fable II, and more specifically to look at possibilities and limitations for the construction of gender and sexuality in these games. I understand videogames as an interactive media form that differs from other types of media like film and literature. It is a media form that depends on a player to be played. At the same time it is constituted by rules of how it can be played. I have analyzed my material by a method called close-playing.

Den interaktiva tavlan, som är en dyr investering, återfinns i allt fler klassrum i Sverige. Forskning har gjorts på flera håll i världen angående olika aspekter av tavlans användning och vilka konsekvenser dessa kan få. I Sverige har det ännu inte gjorts så mycket inom det här forskningsområdet. Genom observationer och spontana intervjuer har jag velat ta reda på hur lärare i en svensk skola använder tavlan och hur de ser på behovet av utbildning på området. De olika användningssätten har jag kategoriserat som Användning av tavlan som Whiteboard, Användning av tavlan som datorskärm och Användning av tavlan som interaktiv tavla, där den andra kategorin var vanligast.

Purpose/aim: To investigate individual experiences of how a new communication technology, e-mail, influences a) the structure of the internal communication ? does it for example make networking any easier? ? and b) the form of the persons everyday language.Material/method: A theoretical framework gathered through a literature study and empirical data gathered through interviews with two persons.Main results: Differences and similarities exist between the experiences studied in this paper. The most unexpected result is that the system of e-mail does not seem to be able to create new channels of communication. If anything, it reinforces the structure that already exist. An aspect of decisive importance is the original rules and norms concerning internal communication within the organization..

This paper is intending to examine the intercultural aspects of two teaching aids used in Swedish schools today. How does the material take the students prerequisite in consideration? Is every student included in the material in order with the standpoint and laws in the Swedish school system? And if they are not, who is the outsider in this occasion? With intercultural pedagogy lies the idea that everyone is unique and that teachers has an opportunity to develop and make student grow mentally. Intercultural endeavor is to learn to accept our differences and see them as assets instead. The theory?s used in this paper in mostly the postcolonial theory with its dividing between "us" and "the others"..

This thesis examines young people's thoughts about their presence on social media. With asocial constructive approach the study focused on how young people think and act on socialmedia in relation to constructions of gender and normality. The analysis is based on fourgroup interviews with 13-year old boys and girls. The theoretical approach is based partly onsocial constructionism where discourses and ideas of normality are identified and analyzed.Erving Goffman's theory of social interaction was central to illustrate how young peoplepresents themselves based on the prevailing discourses. It is clear that they adjust theirrepresentations of themselves depending on the context.

During the 19th centaury Liverpool was an industrial city of great magnitude owing to the well-established communication and infrastructure in the area. During the 1950?s the industry decrease swiftly - and although Liverpool as a city gain interest as a result of the sensation of the Merseybeat and The Beatles - the reduction continued through the 70?s and during the 80?s the people of Liverpool suffered from great unemployment. Today Liverpool is a post-industrial city with a growing experience economy that mainly benefits from The Beatles tourism and the Merseybeat-era. The focus of these studies is the experience economy in Liverpool as a result of globalization and production in the late modernity.

VD:n för spelindustrins intresseorganisation (Interactive Digital Software Association) förutspår i den årliga State of the Industry rapporten för åren 2000 ? 2001, att spelindustrin snart kan nå 70 procent av världens hushåll, vilket gör spelmaskinen, näst intill, lika vanlig som videon. I denna dag börjar många spelutbildningar växa fram i hela landet, så som i Karlshamn, Visby och Kramfors. Trots denna tillväxt finns det nästan ingen akademisk forskning i ämnet speldesign. Detta gör att hjulet i många fall tvingas återuppfinnas om och om igen. I detta kandidatarbete är huvuddiskussionen hur man designar ett spel innehållande både spelfrihet och en färdig berättelse, vilket är en konflikt i sig. Vi försöker identifiera kärnan av ett spels design genom att samarbeta med både användare och designers av digital underhållning och sätta detta i relation till de studier av spel vi gjort.

Approximately one third of all patients in primary care have a psychosocial component to their illness that requires adequate professional treatment. However, primary care is insufficiently prepared for these patients. The aim of this case-study was to evaluate a pilot project in primary care offering psychotherapy as a treatment alternative. The data collected includes 1) data from 352 referred patients regarding demographics, diagnosis, treatment duration and pre- and post health status, 2) a patient-satisfaction questionnaire and 3) interviews with six therapists and five medical doctors. The treated patients improved significantly and showed a high degree of satisfaction.

Choosing the right user experience evaluation method can be difficult, choosing the right one for mobile user experience can be even more so. One major cause is that mobile usage is context dependent. Another contributing factor is that there is not one widely adopted theory or framework for user experience due to its complexity.The purpose of this study was to evaluate an existing method artifact in its feasibility for evaluating mobile applications. The chosen method, AttrakDiff2 is a self-reporting semantic differential questionnaire to evaluate the user experience of an interactive product, based on its hedonic and pragmatic qualities.A study was conducted where the participants assessed one mobile and one web application, which were later rated with AttrakDiff2. The completion of the questionnaire was conducted as a think-aloud session subsequently followed by an interview.The results suggest that the participants experience was affected more by the evaluated application style than the different platforms.

The effectiveness of communication in the Swedish healthcare system context has long been the subject of debate. Issues stemming from usability, accessability and interpretation affect the lives of patients, and yet the vocal groups in the healthcare communication debate are patients and administrators, not healthcare professionals. With the advent of eHealth services and new demands being put forth on the ability of healthcare professionals' to handle increasingly numerous and innovative systems, it is of more importance than ever to understand the healthcare professionals' work context. This article is based on interviews with five healthcare professionals concerning their views on electronic health records (EHR), eHealth services, trends in healthcare services development in Sweden, as well as their views on the future of eHealth solutions and health information technology (HIT). Analysis of collected information shows an apprehension among healthcare professionals towards electronic communication, as well as a dissatisfaction with the usability of modern healthcare systems.

Test har utförts för att jämföra två huvudburna displayer (HMD), Penny Interactive Glasses och Sony Glastron, med traditionella displaymetoder för att presentera information i stridsfordon. Testen innehöll ett antal scenarion kring två olika aktiviteter. Testen har utförts i en simulerad miljö bestående av ett antal datorer, en mock-up av ett fordon och en projektor. Testresultat har utvärderas med Nasa TLX, vilket är ett program för uppskattning av arbetsbörda. Enkla test utfördes för att se hur ljusnivån påverkade användandet av HMD utomhus och om enkla filterlösningar var tillräckliga för att lösa problemen. Fokus i testen låg på en HMD från Penny som hade några intressanta hands-free lösningar för att styra applikationer. En bedömning gjordes av hur väl dessa lösningar fungerade och vad, om något, som behövde förbättras för att detta skulle vara praktiskt användbart. Förutom att göra en bedömning av om HMD:er är en lösning som faktiskt underlättar arbetet i ett stridsfordon har vi också försökt komma fram till några förslag på hur de skulle kunna förbättras inom områden så som passform och användarvänlighet. Vi kom fram till att HMD-lösningar potentiellt kan fungera bättre än nuvarande lösningar om de används på rätt sätt.

During the last 20 years, the Swedish health care system has faced major changes. One of them is the increasing pressure to generate economic profit due to private businesses entering the market. Health care units are forced to make some structural changes in order to become effective and efficient. As a result merger and acquisitions has become a part of the health care sector, and seems to be an increasing phenomenon. Mergers and acquisitions have mainly been studied in the industry.