Title: ?When The Line Between Transmitter and Receiver Blurs? ? A Study of how organizations look at social media as part of their external communication and how they respond to the environment in the new media toolNumber of pages: 49 (51 including enclosures)Author: Ida Hansson KällTutor: Cecilia StrandCourse: Media and Communication Studies D 30hpPeriod: Spring 2010University: Division of Media and Communication, Department of Informatics and Media,Uppsala UniversityPurpose/Aim: The aim of this essay is to study how five organizations look at social media as part of their external communication and how they respond to the environment in the new media tool.Material/Method: A qualitative method has been used. Five interviews as primary sources have been conducted with representatives from each organization.Main results: The main results of the study is that organizations have to integrate social media as part of their external communication plans in order to face and respond to their surroundings in a new interaction and multi-way communicative platform. Results also show that organizations are well aware of the importance of making use and participate in social media.Keywords: blogs, external communication, facebook, respond to the environment, social media.

Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

Detta examensarbete handlar ?Verklighetstrogen Effektskomposition?. Målet med arbetet är att undersöka och utnyttja alla de olika aspekterna som gör att en film med specialeffekter känns så verklighetstrogen som möjligt. Arbetet handlar om de olika delarna i en filmproduktionsfas så som pre-production,production och post-production. Filmen som skapas är en specialeffektsbaserad hemmavideo som har som syfte att vara så chockande som möjligt i förhållande till vad man förväntar sig när man börjar kolla.

The aim of this thesis is to explore how a bookstore chain and a public library meet the needs of their customers through environmental scanning. The empirical material is derived from six semi-structured interviews with six informants, three from each organization, together with an analysis of internal documents. The method used is a case study and the theoretical framework is based on models used in the process of environmental scanning, as described by Choo, Hamrefors and Hedin & Sandström among others, and which facilitate a comparison of the environmental scanning of the two organizations. The results of the study indicate that the library, as a public organization with a mission in society, perceives the environment as society as a whole and all its members as their users, whereas the bookstore concentrates on the sectors of the environment that affect their sales. The consequences of these different views are that the library is more active in the environment and uses surveys as a basic source of information, while the bookstore is more passive, and relies on statistics for information.

Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P?s of the Marketing mix.Method: We have used an abductive approach in this study. The research was conducted as a two case study, the studied objects are AIK Ishockey AB and Djurgården Hockey AB. A qualitative method has been used. The empirical content was collected by triangulation in form of interviews, telephone interviews, studie of webpages and participating observation.

The aim of this thesis is to study why Swedish authorities do organizational changes. Two organizations are analyzed; The Swedish Tax Agency (Skatteverket) and the National Statistics Office of Sweden (Statistiska centralbyrån). A qualitative method, consisting mainly of interviews with key officials, is employed to study two aspects of organizational change: first, the main reasons for changing the organization and, second, how the process that preceded the actual change was carried out. Furthermore, two different theoretical perspectives are used to construct a basis for the analysis. One of the perspectives assumes a social constructivist approach, while the other is rationalistic inspired.

Web 2.0 is a relatively new concept which has made significant progress on the Internet. More recently, corporations as well have begun to get use of the different types of applications that are assigned to the Web 2.0. Organizations are primarily interested in making use of Web 2.0 in two areas: inside the company to increase efficiency and productivity, and from the organization to the customer to improve revenue and customer satisfaction. We have chosen to take a closer look at this last area, as can be seen as a CRM context. Our interest is to investigate how such a context may change by implementing some kind of Web 2.0 technology.

Today many sociologists speak about the modern world and the god and bad that it brings. In association to this discussion there is a tendency to speak about an increased individualization, a process that often also means more choices and possibilities. But in addition to this follows a big responsibility for how we choose to live our lives, since our choices not seldom also influences other people, both locally and globally. The aim of this essay is to investigate the importance of non-profit organizations with social direction in our Swedish welfare society and thereby also in a modern world where people's individual choices are becoming all more important. In order to answer my main issue I have implemented thirteen qualitative interviews, of which ten of the informers are from different non-profit organizations and three from different stately authorities.

Lean is one of the recent years most popular methods for organizations to use in order to increase efficiency, productivity and quality. Despite Lean's increased popularity, Lean is still difficult to define and can be explained and described in different ways. Previous studies have also shown that Lean is difficult to implement and challenging to maintain successfully. Knowledge of Lean is viewed as a necessity in the implementation of Lean, which leads to that organizations often chooses to bring in this knowledge through external consultants or other experts in order to implement Lean in their organization. Thus, it is interesting to examine the consultants view on Lean and the implementation process of Lean.

Cloud Computing has taken the IT world by storm and has created new opportunities for usersto seamlessly access different services. The cloud offers a variety of different services thatsuit both large and small organizations. Cloud computing is still in development and manyorganizations are beginning to consider or have implemented a form of cloud service. Thisalso leads to a series of questions and problems, both new and old. The IT industry hashighlighted a problem in organizations confidence in cloud services, because a third party willbe handling a part of the organization that the company has previously handled themselves.This papers main focus is how to increase organizations trust in cloud service providers.

Background: Sweden is a country with 30 million memberships in different non- profit organizations. In total these organizations employees about 400 000 people, through employment and voluntary work. The complete turnover for non- profit organizations is 100 billion Swedish crowns per year. It has only since 2001 been compulsory to follow the Swedish account rules BFL and ÅRL. Trade unions are one type of non-profit organizations with the main purpose to care for the interest of its members concerning their working condition.

Att ständigt vara tillgänglig och hantera inkommande e-post under en arbetsdag kan skapaupplevelse av stress. Syftet med studien var att se om skattningen av stressen minskade om enprocedur som liknar traditionell postmottagning tillämpades. Studien genomfördes som ettexperiment på en IT-avdelning. Deltagarna delades upp i en kontrollgrupp som arbetade somvanligt med sin e-post och en försöksgrupp som arbetade enligt instruktion. Studien pågickunder 8 veckor och stressmätning genomfördes vid tre tillfällen, innan start av experimentet,efter 4 veckor och efter ytterligare 4 veckor.

There has been a sharp increase in high-technology surveillance. Surveillance is almost alwaysproposed as a complete response on a wide variety of safety issues. At the same time, there has beenan increase in criminal activity online. There is therefore a considerable interest in using Internetfiltering to regulate the behavior of individuals on the Internet. In recent years, many countries havechosen to restrict content on the Internet, where child-abusive material is the content that moststates currently block access to.

In non-profit organizations, surplus of the organization goes back to the organization's members. We have noted that Hyresgästföreningen initiated a change in 2005 when the organization merged its local membership registries to a national registry. There are few studies explaining how non-profit organizations are using management in an organizational change. What happens with the business management at an organizational change that is similar to the change in Hyresgästföreningen? The aim of this thesis is to explore how the governance of a nonprofit organization is changing at an organizational change.

The aim of the following thesis is to examine if the ideology behind the copyright laws of today poses a threat to creativity and the cultural heritage. The organizations Association of American Publishers and Authors Guild are subject to an ideology- analysis which seeks to examine their ideological views on copyright and the possible threat to creativity such a view brings. The conflict between the two organizations and Google Book Search is used as a context where the ideology is being brought to light. Stanford Law School professor, Lawrence Lessigs work is used as theory and an alternative to the examined view on copyright. The result suggests that the organizations see copyright as the only effective incentive to creation and therefore they think stronger intellectual property laws are needed.