In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

I föreliggande studie utforskades möjliga effekter av en individuell korttidsbehandling med Acceptance and Commitment Therapy (ACT) på individer med migrän. Två personer med mångårig migrändiagnos behandlades under 4 sessioner. Designen var av fallstudie-typ med förmätning, eftermätning och uppföljning. Behandlingen utvärderades med livskvalitetsformuläret QOLI, dagboksskattningar och intervju.Efter behandlingen har skattningar av migrän minskat hos en av deltagarna och ökat hos den andra. Skattningar av livskvalitet har vid uppföljningen ökat för båda deltagarna.

Holy war against the aberration and the newspaper terrorismHeligt krig mot förvillelsen och tidningsterrorismen This paper explores Bernhard von Beskow?s (1796-1868) conservative critique of the, for the early 19th century, new dominating voice in public matters namely the liberal press. There are competing narratives about the emerging liberal press and its critics. On the one hand the conservative critics were seen as hopeless reactionaries which acted against freedom of the press, themselves stripped of positive ideals and/or handled with little interest as footnotes in the great story of the liberal victory over its opponents. On the other hand this story has been questioned and an alternative has been presented of how to understand the conservatives and their critique of the press.

Det har blivit alltmer populärt att ?blogga?. Ordet blogg uppstod under 1990-talet och sedan dess har ett stort antal människor tagit det av fenomenet. Publicering av information på Internet kan innebära att vem som helst kan få tillgång och detta var en utgångspunkt för studiens syfte, som var att få förståelse för hur studiens deltagare upplever att publicera personlig information för offentligheten via bloggar. För att nå förståelse användes kvalitativa intervjuer.

The term ?health maintenance? was introduced in the 1960?s. A common conception nowadays is that health maintenance is always beneficial. Gestaldo (1997) meant that health education on one hand could give the individual a feeling of autonomy, but on the other hand also put the individual in an inferior position where the teacher represented ?the truth?.

I denna rapport undersöktes samband mellan föräldrastilar och anknytningsmönster. Vidare undersöktes om åldersdifferensen mellan mor och barn hade någon inverkan på föräldrastilen och barnets anknytningsmönster som vuxen. Sjuttiotvå universitetsstuderande deltog i undersökningen och fyllde i fyra frågeformulär. Det första formuläret behandlade bakgrundsinformation, det andra föräldrastilar och de två övriga mätte anknytning. Pearsons korrelationstest visade att det fanns ett positivt signifikant samband mellan en auktoritär uppfostran och ångest, samt ett negativt signifikant samband mellan en auktoritativ uppfostran och ett undvikande beteende.

Bronchiolitis is a common performance decreasing disease in horses (Bracher et al, 1991¸Dixon et al, 1995) Its medical treatment includes inhalation therapy with corticosteroids and b2-adrenoceptorer stimulators. Use of both these medicines is prohibited for sport horses and athletes. Because the facemasks used for inhalation therapy are not airtight, there is a risk for leakage of these medicines. We wanted to see if cross exposure of nearby horses can result during normal recommended treatment of a horse, and assess if this could result in doping positive urine sample from the person treating the horse and from horses in the same airspace. We did a pilot study with four healthy horses. The experiment was divided into four parts.

Though death and mortality is an inevitable part of our lives it seems like both the society with its culture and the individual in some way repress death. This study was set to explore how and why the individual holds back thoughts on his/her own death and in which way society affect the individual?s repression of death-thoughts. Using a hermeneutic approach I have interviewed five informants about death and thoughts about death in everyday life. Also for the analysis of the empirical material a hermeneutic approach was used, and the works of Bauman, Giddens, Heidegger, Fromm and May served as a theoretical starting point.

After the fall of the Iron Curtain the European Union was challenged partly by an institutionalized organization of the union, as well as by a socio-psychology awareness concerning the meaning of the European Union. The increase in European integration has generated a political collaboration where national understandings in identities are constantly being exposed for reconstruction. This results in a collective European identity where states are united in diversity.National identities are created when boundaries are set up in a relation to other states. In these identity constructions there are thoughts and questions raised such as who we are and who we are not. Ukraine and the European Union has, during a long time, had diversified preconceptions concerning who has been the others.

One of the most serious and economically important defects caused by clostridia in milk products is the late blowing of semi-hard cheeses.Clostridia occur naturally in soil and can contaminate milk through crops contaminated by dung and soil followed by a less successful silage process, that give them opportunity to grow unaerobically. When anaerobic conditions occur, such as storage of semi-hard cheese, they ferment lactic acid to butyric acid and the gases CO2 and H2.At the fusion of Arla and MD Foods, a series of changes were conducted on the MPN method for lactic acid fermentation for clostridia in milk. These changes resulted in an increased accuracy due to an increased number of test tubes and the change of media from MRCM to BBB, Bryant & Burkey Broth, that was thought to be more selective for Cl. tyrobutyricum, the organism mostly found in hard cheese. When the number of dairy farmers that were given quality reduction fines increased, the new method was suspected and a validation was conducted.The validation included inoculation of different clostridia and bacillus strains into BBB substrate and enzymatic testing of positive samples with Rapid ID 32A.

The Brussels I-Regulation, often referred to as the Jurisdiction Regulation, is said to be the matrix of the European judicial cooperation system within the area of international private law. The Regulation states how jurisdiction is to be determined in an international dispute. The aim of the Regulation is to ensure that parties in a dispute within the EU have access to justice.The Regulation is considered to be working well in general, and have been since it came in-to force in 2007. Although it is held to be well functioning it does not exclude that some improvements might be needed. The commission ordered a review of the Regulation and the result was that some deficiencies were identified.

The purpose of this study was to discuss young immigrant's experiences of the meeting between their original culture and swedish culture. In this discussion certain emphasis is laid on the formation of identity. In a more specific manner the aim was to find out which underlying circumstances contributed to the individuals choice in considering him- or herself as swedish or not and what these circumstances depended on.The empirical material of this study consists of five lifestories based on the methodological study of narrative. I have analyzed the material with help from Anthony Giddens' theory of structuration with starting point in the conception of ontological safety. I identified four different themes that frequently recured in each lifestory: identity in migration- and integrationsprocesses, the open doors of globalization, "swedish" identity and belonging in two cultures.

This thesis focuses on the driver?s experience of the road and its surroundings. ?The view from the road? takes place every day and a high-quality ?road experience? is therefore a question of importance. Since cars made their breakthrough in the 1920-30, the approach to ?the driver experience? has varied notably.

Abstract  The development and onset of diseases such as cardiovascular disease (CVD) and Type 2 diabetes are closely linked to genetics and lifestyle factors including physical activity and diet. A cluster of metabolic disorders called the metabolic syndrome (MetS) is a high-risk factor in developing these diseases. Acording to the International diabetes institute, one fourth of the worlds adult population has MetS. These individuals are twice as likely to die from CVDs compared to individuals without MetS. Physical activity (PA) and exercise has been shown to provide a number of positive effects that are considered to reduce the risk of developing sickness and premature mortality among both men and women of all ages, independent of other risk factors.

In this essay I have studied how the kid?s school start are described in picture books. The studied questions are: How the school is described in these selected picture books; what feeling does the main character have into the school start; how the teachers are described in this selected picture books and how are the power relationship described in these selected picture books?The method I have chosen for this essay is a discourse analysis of seven selected picture books with the meaning of starting school. All books studied are written during the 1990 and forward.