The study is about Physical Education as a subject that offers students in Upper Secondary School a possibility to a life long interest in exercising. The study focuses on whether there is a difference between study concentrate programmes and profession concentrate programmes. The study also includes differences among exercising and non-exercising students. Earlier research shows that many youths don?t have an exercise form that they spend their spare time in.

The aim of this Master?s thesis was to investigate if one can identify a pattern in a family?s reading habits. Our empirical data was gathered in a survey distributed to a family in three generations, between the ages 15 to 82. The family was interviewed in a life time perspective, in a so called life story character. The questions addressed in this thesis concerned how the reading habits and the general attitude toward literature differ between generations in one family.

The purpose of this study was to investigate registered nurses experiences about the current model for triage at the emergency department at Uppsala University Hospital. The study is descriptive with qualitative approach. The data collection was made in the form of semi structured interviews. The interviews took place at the emergency department. The sample consisted of eight registered nurses with varying work experience of emergency care.

On the behalf of the European commission suggestions were made on how to increase the usage of public transportation in cities in Europe. A suggestion on how to make public transportation more popular was to use more emotions when marketing public transportation. However, according to theory emotional marketing is best suited for products that have a more hedonic character which public transportation does not usually have. The aim of this report was to investigate if emotional marketing could have a more positive effect on the attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions.

This study aims to research how digital media can be used for communication and information management between teachers at preschools and children?s homes. To get an understanding of this we have investigated which channels are being used and for what purposes. The interest has also been to explore preschool teachers and caregivers? attitudes towards digital communication in preschools.A qualitative case study of comparative nature has been conducted, where two preschools were selected because of their use and non-use of digital media for communication with caregivers.

The main purpose of this bachelor?s thesis is to examine how Swedish upper secondary school librarians and related staff relate to the online encyclopaedia Wikipedia. The research is placed in the all-embracing context of information literacy and source criticism on the Internet. The study was carried out in the form of qualitative interviews and based on two theoretical bases: firstly, the concept of cognitive authority stipulated by Patrick Wilson, and secondly the idea that Wikipedia has a draw towards late modern epistemological assumptions. The latter theory was also associated with the perceptions of knowledge among the library staff interviewed.

Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phonesPurpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy.Method: A literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected data and fulfill the papers purpose. Results: Important features and differences in services and products were identified and the importance of a strong brand identity before an extension.

The aim of this Master's thesis is to understand public library users' perceptions of librarians' attitudes to users and professional knowledge. The purpose was also to investigate the relative importance to the user of pleasant or a knowledgeable librarian. As a theoretical framework we use theory from business economy where the experience of the user is in focus. Answers were sought to the following questions: How do users perceive librarians attitudes to users? How do users perceive librarians professional knowledge? How do users want to be treated by public librarians? What kind of knowledge should public librarians have, according to users? We interviewed twelve students in university education that are users of public libraries.

The product "urinal funnel" for women has fascinated me for a long time. Not only because it solves a practical problem in a simple way, but also because it challenges our definitions of gender and behaviour. This report describes the process of making a new design for a funnel, taking material, ergonomics and construction in consideration. It also includes structuring a launching of the product in Sweden. It starts up with a large amount of information gathering, both by interviewing testgroup-perticipants, but also by researching and evaluating the range of existing funnels.

The purpose of this study is to find out how teachers in preschool interact with children.By unstructured observations of teachers in preschool I intend to find out how they interact with children. Is it possible to see that the operation is built on guided interaction speciality?Positive interaction between adults and children is of importance to a good childhood and a child?s learning. I have asked myself how teachers interact with children in preschool. There are different ways of interaction.

The purpose of this thesis is to find out how young girls reason about norms and attitudes towards female sexuality. Through a qualitative research approach ten girls in grade 9 has discussed in two focus-groups on what is typically female, the ideal images of the ultimate woman as well as what is considered to be characteristic of female sexuality. The results were analyzed using Tina Mattson's theory of intersectionality, Beverly Skeggs theory of respectability and Göran Burenhults thoughts about biology and sexuality. Some of the main findings are that the girls in the study associate femininity primarily with external attributes and beauty and the ideal image of the woman is beautiful, yet independent. Further they describe different conditions for boys and girls to explore their own sexuality, and also that for girls the risk of being branded a "whore" is ever present.

This study is a quantitative study designed to examine whether training in health issues may have contributed to the increase in head managers' psychological capital (PsyCap). Construction consists of the following components: self confidence, hope, optimism and resilience. A high PsyCap considered beneficial in organizational change and steer towards the positive development and helps individuals in stressful situations. The results show an increase of characteristics such as hope and optimism among managers (N = 15) who have undergone training in health issues compared with managers who have not undergone training. However, the tests show no significant difference in head managers' attitudes to health breaks, not the severity of granting health breaks in the groups as a result of training.

In the paper we bring up and analyse the attitudes librarianshave towards youth and youth programs in the public library.The purpose is to raise awareness among librarians and tomake the process of change and development. We have usedsemi structured interviews in order to answer our researchquestions and conducted the interviews with five librarians incharge of the youth programs in different public libraries. Inthese interviews we asked about their views on youth as auser group, youth programs and how this affects theiropinions on the roles of the public library. We have also triedto see how the librarian?s opinions differ from how thelibrary runs their youth programs today.We have used two different models as theoretic framework.One of them has defined three different roles of the publiclibrarian and is constructed by Maj Klasson and the other is adeveloped version of Andersson & Skot-Hansen?s classicmodel of the roles of the public library made by Jochumsen,Rasmussen & Skot-Hansen.

The use of laptops, interactive whiteboards and the Internet is step-by-step working it?s way into Swedish schools. The aim of this study is to investigate the attitudes of teachers towards using IT-related tools in their teaching. How are the tools given used as mediating tools, what new methods do the teachers find themselves discovering while using these, how do the teachers feel about digital teaching platforms and how do the IT-related tools affect students language progression? These are all questions that this study is meant to answer.

Det är vetenskapligt underbyggt att det finns ett tydligt samband mellan omfattning av fysisk aktivitet och hälsotillstånd. Genom att öka den fysiska aktiviteten går det att komma åt en av de stora grundorsakerna till vällevnadssjukdomar, fysisk inaktivitet. Fysisk aktivitet på recept (FaR) är en metod i ett steg mot en mer hälsofrämjande hälso- och sjukvård och för att etablera en långsiktig förändring av samhällets syn på fysisk aktivitet. Utvärderingar visar såhär långt att mer motivation och kunskap krävs hos vårdpersonalen för att arbeta efter FaR-metoden. Syftet är att undersöka attityden till FaR bland sista-termins studenter på läkar-, sjuksköterske-, sjukgymnast- och arbetsterapeut- utbildningen, samt om utbildningarna gett förutsättningar att kunna arbeta med metoden i framtiden.