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2468 Uppsatser om Position of utterance - Sida 9 av 165
Studentinflytandets roll på Kau : En diskursanalytisk studie kring studentens roll i universitetets organisation och verksamhet
The importance of student influence at the universities is something that is described in Swedish regulations as well as in local policies and documents for Karlstad University. At the same time there is no description for the interpretation of what student influence actually means. It is up to the university to decide what student influence should be at the university and how it should be represented in the organization and processes.The purpose with this essay is with a discursive perspective of analysis define how representatives of Karlstad University reflects how the student influence should be represented in the organization and if it is possible to connect it to the position as an actor of co-decision or of influenceThe analysis show that different levels of the university will describe the position of student influence differently, and that it plays different roles to keep up the quality of education at the university. It shows that it will be of more importance that student influence takes the role to influence the organization more than co-decide the nearer the student the process will come..
Konstruktionen av Sverige och en svensk identitet : Diskursanalys av två läromedel i svenska som andraspråk
This essay is written in order to expose the construction of collective identity in textbooks for Swedish as a second language. To help visualize the process that shapes and categorize sub-jects based on a relational identity formation I assume mostly from Ernesto Laclau and Chan-tal Mouffe's discourse analysis theory frame. The paper called it as discourse theory. There are two textbooks in Swedish as a second language to be studied. Based on the textual materi-al found in the textbooks I perform a discourse analysis involving mainly focus on relational identity construction.
Kvinnans plats på fabriken ? underordnad mannen? : En studie av arbetsdelningen på Gotthards AB i Älmhult mellan åren 1917-1959
Abortion remains a contentious issue, which greatly raises ethical problems. This thesis examines the leading arguments in the Swedish abortion debate around the ? in terms of legislation ? critical years of 1938 and 1974. With Foucault's genealogical method, Butler's theories of gender as a social construction in relation to power and doxa, the study examines what the development of the argumentation says about the views on morality, the woman's body, life, individual and state? How has the arguments pro and against abortion changed over time and what does this say about the norms that guide and orientate the arguments? The most obvious change in argumentation is seen in the shift from an absolute moral and conservative position into an increasingly relativistic and liberal position, and this study will argue that this shift has its prerequisites in the changing status of the citizen and state.
Varumärkeskommunikation och positionering med en begränsad marknadsföringsbudget : Marknadsföring med små medel i ett bilpoolsföretag
This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position on their specific market. The thesis treats theories and empirical data to be able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved.
Förekomsten av trycksår hos patienter som genomgår brachybehandling vid prostatacancer
Prostate cancer is the most common cancer in men. One type of treatment is internal radiation therapy, brachytherapy. This treatment requires the patient to lie completely motionless and in lithotomy position. The purpose of this study was to investigate the prevalence of pressure ulcers associated with brachytherapy in prostate cancer at the UniversityHospitalin Uppsala. Furthermore, the purpose was to identify the most common location of pressure ulcer and to examine whether there were any connection between risk factors and possible pressure ulcers.
Vägen till en framgångsrik utlandsetablering : en studie av Akzo Nobel Nippon Paint AB:s etableringsstrategier
Establishment can be described in many terms. This term is about a company that is establishing on the European market. For many companies, this can appear as a difficult, time- and resource taking process but to advance and develop it is not enough to have a good position on the Swedish market. The company Akzo Nobel Nippon Paint AB, which this composition is about, has taken the risk to leave the home country and explore the unknown. The process was careful and long-termed but also profitable.
Launch of new products : market research for new product development for diabetics
Foods that stimulate health and satisfy consumer expectations are needed. In a consumer´s perspective, products that provide several kinds of health benefits, without any call for major changes in their behaviour are needed on the market. With this increasing interest in health promoting food product, one of the biggest challenges for the food industry is to find the conditions and right position on the market and find the opportunities to enter the market successfully.
New products with added health values can be developed to cure and counter welfare diseases as in this case for diabetics type 2. Swedish food companies have a desire to respond to welfare diseases and one welfare disease is diabetes type 2. Many of them have an ambition to develop new products to respond to the growing population and find a supply that could suit their customers.
Den kvinnliga anatomins sociala konsekvenser : En kvalitativ studie av argumentation och doxa i förändring rörande den svenska aborträtten
Abortion remains a contentious issue, which greatly raises ethical problems. This thesis examines the leading arguments in the Swedish abortion debate around the ? in terms of legislation ? critical years of 1938 and 1974. With Foucault's genealogical method, Butler's theories of gender as a social construction in relation to power and doxa, the study examines what the development of the argumentation says about the views on morality, the woman's body, life, individual and state? How has the arguments pro and against abortion changed over time and what does this say about the norms that guide and orientate the arguments? The most obvious change in argumentation is seen in the shift from an absolute moral and conservative position into an increasingly relativistic and liberal position, and this study will argue that this shift has its prerequisites in the changing status of the citizen and state.
Positioneringsbeslutsmodellen : För ett litet B2B företag
The purpose of this essay is to analyze theories about positioning that will create an image of the positioning process, which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is characterized by an abductive approach. The empirical materials we have gathered through interviews with 5 selected persons that are well experienced on the subject have given us important information. We have come to a conclusion how a small company in a B2B market can position itself.
Kungafamiljens sommarparadis, en pärla på Öland : En fallstudie om Sollidens slott och dess image, varumärke och positionering
This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.
Friluftsliv - intressant för vissa? : - En kvantitativ studie om elevers intresse för friluftsliv inom Idrott & Hälsa i skolan
BakgrundFriluftsliv är något som nämns i kurs- och ämnesplanerna i Idrott & Hälsa. Trots detta kände jag att jag saknade kunskap om det under min egen skolgång vilket gjorde att jag uppfattade friluftsliv som ointressant. En del forskning har gjorts om vad man kan göra för att göra friluftsliv mer intressant för eleverna. Däremot har lite forskning gjorts angående vilka elever har/har inte ett intresse för friluftsliv.SyfteSyftet med studien är att undersöka hur intresset är för friluftsliv hos elever i årskurs 2 på gymnasiet. Finns det något samband mellan social position och intresset för friluftsliv samt skiljer sig intresset något åt mellan könen?MetodI studien har jag använt mig av en kvantitativ metod i form av enkäter.
Hierarkisk position och motivation i relation till belöningssystem -En kvantitativ studie om hur individer på olika hierarkiska positioner motiveras av olika belöningsformer
Rapportens huvudsakliga syfte är att undersöka relationen mellan motivation och hierarkisk position, och huruvida anställda på högre hierarkiska positioner motiveras av annat än anställda på lägre positioner. Vidare är syftet att ta reda på vilka typer av belöningar som tjänstemän respektive arbetare bäst anser motivera dem i sitt arbete, både vilka de anser motivera bland de belöningar de har vid undersökningstillfället och vilka belöningar de anser skulle motivera i framtiden.Tidigare forskning som använts är Harald Gatus skrift Belöna räcker inte, sambandet mellan belöning, arbetsorganisation och företagsstrategi, Igalens och Roussels studie A study of the relationships between compensation package, work motivation and job satisfaction, Kommes och Lundmarks rapport Relationen mellan monetära belöningar, motivation och prestation - En kvantitativ studie av tillverkande- ochtjänsteföretag och Boyd och Salamins studie Strategic reward systems: A contingency model of pay system design. Inledningsvis i teoriavsnittet redogörs det för trevälkända motivationsteorier för att förstå vad som driver människor att handla och efter det behandlas teori om hur belöningssystem ofta utformas och för vanliga inslag i dessa. Undersökningen byggde på en enkätundersökning som genomfördes med totalt 97 anställda på företaget, 72 yrkesarbetare och 25 tjänstemän. Yrkesarbetarnasom ombads att delta i undersökningen valdes ut genom ett icke-sannolikhetsurval.
Kan svarta män älska vita kvinnor?
AbstractRelationships between white women and black men have become a topic of interest in various discussion forums. By examining different arguments within certain discourses, it becomes clear that discourses that have a distinct autocrat outline, i.e. a closed and declaring nature which excludes alternative discursive arguments, also define these relationships as different and deviant in comparison to relationships that does not encompass and include the constellation white women and black men. As a result of the use of autocrat discourses the white women and black men who enter into relationships are displaced and positioned as subaltern. A position which, on the one hand, allows for uninhibited criticism, but, on the other hand, and most importantly, it is a position from where they can be defined by others.
Prospects of a Challenger - A case study of Microsoft and the Console Industry
Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.
Utanför murarna. : En studie av Ulf Lundells och rockkulturens outsiderpositionering.
Erik Andersson: Utanför Murarna: En studie av Ulf Lundells och rockkulturens outsiderpositionering. Uppsala universitet: Institutionen för musikvetenskap, 2007.The main aim of this essay is to show how the artist Ulf Lundell presents himself as someone with an outsider's view of life. This also includes showing that this aspiration is a common one among artists in the rock culture.The aim was reached by studying texts, lyrics, interviews, articles of and with Lundell and then applying theories about authenticity and performativity on this material. In order to put this in a context I looked at a similar material but with a much broader perspective, artists from different countries, genres and eras is here included.The conclusion of this study is that a kind of norm system in the rock culture has developed and Lundell is acting accordingly to these rules. The outsider position has become an important ingredient in Lundell's persona and this position can also be seen as a given norm in the wider context.