Launch of new products
market research for new product development for diabetics
Foods that stimulate health and satisfy consumer expectations are needed. In a consumer´s perspective, products that provide several kinds of health benefits, without any call for major changes in their behaviour are needed on the market. With this increasing interest in health promoting food product, one of the biggest challenges for the food industry is to find the conditions and right position on the market and find the opportunities to enter the market successfully.
New products with added health values can be developed to cure and counter welfare diseases as in this case for diabetics type 2. Swedish food companies have a desire to respond to welfare diseases and one welfare disease is diabetes type 2. Many of them have an ambition to develop new products to respond to the growing population and find a supply that could suit their customers. Lantmännen is one of the biggest concerns in the Nordics within the agricultural sector. Due to a growing disease with diabetics in Sweden, Lantmännen will see the conditions to entrants the market with specific products for the consumers.
The case study offer an understanding which barriers there is when developing and entrants the market with new products. The overall conditions to launch new food product is; an understanding of consumer?s daily habits, identification of the interested ingredient, communicated in consumer language and brand credibility to take a brand position on the market.