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4692 Uppsatser om Political marketing - Sida 43 av 313
Ett kulturcentrum i Ulricehamn?
The aim of this essay is to investigate and evaluate the arguments made by municipal politicians in Ulricehamn, regarding the planned Knowledge and Culture Centre. A part from the search for these arguments, I also investigated the attitudes among politicians regarding municipal culture investments in general. I furthermore investigated whether any national, regional, or local culture-political strategies were important in the local debate. The time frame within which the local political culture debate was investigated was from 1997 until present time 2002. The investigation methods used were partly a study of official documents such as political protocols, two articles from the local newspaper, and a clean copy from a web chat, and partly a qualitative study I sent a question regarding the planned Culture Centre to every political party active in the Ulricehamn municipal assembly.
Posthuset blir hotell En studie av Centralposthuset i Göteborg och dess omvandling
This essay in Art History treats the former Central Post Office in Gothenburg, Sweden, and its recent transformation into a luxury hotel. The magnificent original building in neo-classical style, inaugurated in 1925, has been supplemented by a twelve stories high tower in postmodern style containing hotel rooms and suites, creating a complex architecture. The approach of this essay is that of ?lived architecture?, that is, how people experience and act in relation to the building. It is argued that the history of the building is rewritten in the marketing of the hotel and the management?s concept of creating a comfortable ?mini-world?for its guests.
Storstadssatsningen och dess effekter på valdeltagande i kommunala val: Framgång eller misslyckande?
In 1998 the Swedish Socialist Government initiated a project in order to promote economic growth and to end the discriminating social and ethnic segregation in the greater city regions of Stockholm, Gothenburg and Malmo. One of the goals of the project was and still is to promote political participation in 24 of the poorest areas of the three cities. In a quantitative analysis I evaluate whether or not the project so far has been successful in promoting a specific part of political participation, i.e. electoral participation in communal elections. The results of the 24 poor city areas are compared with a group of 14 likewise poor city areas of major swedish cities.According to my hypothesis, general improvements of the socio-economic status of poor city areas ought to generate positive effects on electoral participation in communal elections.
"Varför är du här? Du kan ju inte dansa!" En uppsats om funktionshinder, annorlundaskap och makt
This essay is a qualitative study concerned with questions about disability. I set out from a definition of disability which highlights non-disabled peoples´ participation in making a disabled person ?the Other?. My aim is to contribute to an understanding of the experiences of disabled people as well as problemize the way that normality and disability is socially constructed. The empirical material of the essay consists of qualitative interviews with disabled men and women and the essay is written with a critical perspective.
AP7 och fyra storbankers Sverige- och Östeuropafonder : En riskjusterad utvärdering 2003-2009
AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.
Customer Relationship Management : En studie om hur företag arbetar med CRM och orsaker till misslyckade implementeringsförsök
In relation to the paradigm shift that took place between the marketing mix and relationship marketing, and the emergence of information technology in the 90:s, the Customer Relationship Management (CRM) has become a frequently used concept in marketing. Most definitions and approaches have been generated from previous studies, but the concept is still criticized for the number of failed implementation attempts. Along a discussion of the area has an elaborate theoretical foundation remained as the foundation for the study development and utilized in all the sections of the study. The study, with help from Gartner's eight building blocks of CRM, focus on how Swedish medium and large companies work with CRM, and if this is an indicator of the number of failed implementation attempts. The survey consists of two approaches, qualitative and quantitative, to provide both depth and generalizability of the study.
Politikerrollen - en självständig individualist eller en väljarbunden folktribun
In this essay, the aim is to study the role the politicians play in relation to the people they represent. This is manly a theoretically study, which focus is on the theories behind the way we choose to identify the role of politicians. We ascribe different underlying values to the role of politicians and as a result from these different values a conflict can arise. Two central terms in my discussion are the way the politicians represent people's values and meanings combined to the possibilities for the people to hold the politicians responsible. Depending on which ethic values you put to the role, you have different views about how the politicians should act.
Back to the USSR : En studie av Rysslands demokratiska urholkning
Abstract:The purpose of this study is to examine what actually makes Russia an incomplete democracy, despite of all the formal democratic institutions and legal democratic rights.The research method used for this essay has been qualitative case study, which strives to answer two research questions: Which democratic principles are not respected in Russia? How does the executive power control the political arena? The theoretical framework used for this study consists of a model based on Dahls Polyarchy theory and the Rule of Law concept. The conclusions points out that very little have formally changed in Russia regarding democratic rights and the constitution. The democratic decline is due to political manoeuvres and undue political influence. There is no proper division of power and the executive powers are not controlled by a system of checks and balances.
Solidarisk flyktingmottagning inom EU? -En retorikanalys av Sveriges arbete för en solidarisk fördelning av ansvar för flyktingar i Europa
This thesis focuses on how sewdish politicians try to argue to get other EU-countries to accept a larger responsibility for refugees. Since the war in Iraq broke out in 2003 there have been a great increse in the number of refugees arriving to Europe. Sweden have accepted a very large part of these refugees. This have sparked a debate in Sweden aboute how reasonable it is that sweden accepts a proportionaly much larger number of refugees than other countries within the EU. The swedish gouvernment policy is that responisbility for refugees and migration is something that should be shared by all members of the union.
LHC - Strävan efter att öka den totala kundupplevelsen
In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience.
LAND(et)S KRONA - Nu eller aldrig! Place Marketing
Syfte: Syftet är att öka förståelsen för hur attraktiviteten i regioner på olika sätt kan påverkas. Avsikten är att klargöra vilket tillvägagångssätt som kan användas när syftet är att skapa utveckling och förnyelse på en plats och vilka faktorer som påverkar en regions attraktivitet och image. Metod: Undersökningen bygger på en kvalitativ ansats där empirin har insamlats via seminarier, intervjuer och telefonintervju. Vidare utgår undersökningen från en deduktiv ansats och en intensiv utformning då den bygger på teorier och har för avsikt att belysa djup och nyanser.Teoretiska perspektiv: Undersökningen utgår från modellen Levels of Place Marketing av Kotler et al. (1993).
"Suppose We Make Bobby Mayor of Havanna" - En textanalytisk studie av President Kennedys rådgivare under Kubakrisen ur realistiska perspektiv -
Syftet med förevarande uppsats är kort och koncist att pröva huruvida vi kan hitta spår av realistiska teoribildningar i de yttranden och argumentationslinjer som förekom inom lyckta dörrar i Vita huset vid tidpunkten för Kubakrisen 1962. Mer specifikt ämnar vi att försöka hitta spår av de teoribildningar som brukar benämnas defensiv och offensiv realism..
En nation av emigranter: En studie över den salvadoranska statens förhållande till sin emigrerande befolkning samt konsekvenserna för deras medborgarskap.
Around the world governments reach out to their emigrant population, embracingthem as part of the nation, expecting their economic contribution. The aim of thisthesis is to examine the political strategy and governmental activities of ElSalvador with the purpose to include emigrants in the nation building project. Themain question is what consequences this has for the significance of citizenship.This case study is based on the theoretical framework of external citizenshipwhich is a new fenomena emanating from states growing interest of theirexpanding diaspora. It divides external citizenship in two parts; a legal dimensionand a practiced identity.I find that as the economic potential of salvadoreans abroad increase, theSalvadorean government makes institutional changes to tie emigrants to thenationstate. This results in the possibility for salvadoreans to remain citizens intheir country of origin, practicing their salvadorean identity at the same time asthey naturalize abroad.
If it doesn?t spread it?s dead : En kvalitativ studie över hur unga entreprenörer positionerar sig på marknaden och med hjälp av sociala medier sprider sitt varumärke
AbstractTitle: If it doesn?t spread it?s dead - a qualitative study on how young entrepreneurs are positioning themselves in the marketplace and with the help of social media spreading their brand. (If it doesn?t spread it?s dead - en kvalitativ studie om hur unga entreprenörer positionerar sig på marknaden, med hjälp av sociala medier sprider sitt varumärke). Number of pages: 48 Author: Sandra Ahlinder, Anna Hoffman Tutor: Peder Hård af SegerstadCourse: Media and Communications Studies C Period: Fall 2013University: Division of Media and Communication, Department of Information Purpose/Aim: The aim with this study is to investigate how companies use social media as a marketing tool. The study will investigate possible differences between two groups of newly started companies. The first group is companies that has recieved a relatively large amount of media attention and the second group is companies that has received less attention in media.
En ny sångfågel i marknadsföringsdjungeln: En kvantitativ studie om Twitters potential som marknadsföringsmedium
Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.