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4692 Uppsatser om Political marketing - Sida 42 av 313
En studie av deltagardemokratiska experiment - trend eller verktyg?
The Swedish public inquiries and most of the political science advocate reforms in the spirit of participatory democracy to strengthen the democracy. Although it is striking how limited and narrow the scientific documentation is in analysing the effects of participatory democratic reforms. Still, many of the local governments in Sweden are reshaping their organisations according to the participatory democracy model. Is it a trend and a symbolic action or a veritable action of good-will of the politicians?The paper argues that the idea of participatory democracy has become popular and widely spread.
Grafisk profilering och marknadsföring av fotogruppen Studio Fornby
SummaryA complete graphic profile program along with marketing material has been produced for seven photographers.The material has been produced in consideration to sell their pictures outside of Scandinaviaand Brazil as first priority. The criterion for the profile is to give a message of quality and ofScandinavia. Through research and interviews facts about typical scandinavian design have beenfound. Since the pictures will be exported abroad, a selling packaging solution has been developed. Theparts that are included in the marketing material are: a brochure, display solution, a website and printingexamples.
Nyckeln till visning - En kvantitativ studie av att sälja och bli såld på detaljbilder
Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately investigated within said context and this paper addresses the need of actionable insights for housing advertising. Starting with the proven success of housing firm Fantastic Frank who work with detail photos in contrast to the common wide angle, this paper examines theoretical implications of detail photos' characteristics. Besides being divergent, detail photos are also ambiguous which renders access to effects related to visual perception.
Skivbolagsbranschen och Internet : En jämförelse mellan major- och indiebolag
Purpose: To analyze and clarify differences between indie and major labels in the use of and attitude towards the Internet as a marketing and distribution channel.Method: In this study, we use mostly qualitative but also quantitative methods. Representatives from four record labels, two indie and two major labels have been interviewed, and we have also examined the companies? activities on the Internet.Conclusions: This study points to a number of differences between indie and major labels. Indie labels are generally more open to business development and innovation. As for marketing, indie labels make use of web services such as Myspace and Facebook to a greater extent than major labels.
Huawei going Sweden : En studie om etableringshinder i Sverige ur ett kinesiskt perspektiv
In the year of 2001, China launched their new international marketing strategy Going Global. As an effect of this, the frequency of Chinese establishments in Sweden has increased heavily in the last ten years. One of the larger Chinese establishments in Sweden happened in 2003, by the telecom company Huawei. This essay illustrates the obstacles that a Chinese company faces when setting up their business on the Swedish market. Previous studies have focused on Swedish establishment abroad.
Sponsring i Sverige
The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today?s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. To enhance the readers understanding we describe the base of sponsorship and principals for sponsorship, after that describes a deeper perspective of sponsorship, what sponsorship is, and what factors are needed to be taken into consideration. Further on we illustrate the figure that later on will constitute the analysis with attributes like: association, exposure, relations and integrated communication.
På spaning efter den svenska modellen : Bortom strid och samförstånd
The aim of this thesis is to examine the Swedish model with attention to core values over time, as well as, explain recent changes. It examines changes of the social insurance system, with focus on political reforms in the unemployment insurance, health insurance and family policy, during the last two decades. The thesis is empirical but although a discourse amount political theories and normative conceptions.Conclusions are that the normative basis in the Swedish model contains general equally and uni-versally designed rights and consensus on growth and development as well as a strict focus on an employment oriented society. Important values have also been dialogue between actors as well as accountability, even if these facts appear to have declined in recent years.Relating to three leading theories in political philosophy - utilitarianism, Rawlsian communitarian-ism - explores the directions in later year political reforms. The results show that later years changes seem to go in relative strongly utilitarian direction.
Sekularism och politisk islam. En analys av antagonismen mellan två diskurser i Turkiet - den kemalistiska och den islambaserade
This paper concerns the divide between secularist and anti-secularist groups in Turkey, which is related to a greater antagonism between a Kemalist and an Islamic political discourse, dominant in Turkish politics since the 1980s. The main aim of the paper is to analyse the causes of the conflict using the discourse theory of Laclau and Mouffe. The second aim is to analyse the contents of each discourse and identify the main points of conflict between them. The empirical material used in the study consists exclusively of secondary sources treating the topic, and these are analysed using the theory of identity conflicts, which is part of Laclau and Mouffe's theory. It will be argued that the attempts of Kemalism to impose strict secularism by hegemonising the concepts of ?modernity? and ?Islam? led to the creation of an alternative political discourse based on political Islam.
Sinn Féin - en studie av ett politiskt partis legitimitet ur medborgarnas synvinkel
The purpose of this essay is to study the republican and socialist Northern Ireland political party Sinn Féin and to examine its legitimacy in the eyes of the citizens of Northern Ireland. Is it possible to have a political agenda that includes violence and still maintain legitimacy? The Irish Republican Army?s (IRA) military struggle was for a long time a part of the party?s political agenda. This strategy has been described as to have a ballot paper in one hand and an Armalite in the other, and successfully made Sinn Féin one of the province?s largest political parties.
ALBA : Ett regionalt integrationsprojekt med goda förutsättningar?
AbstractEssay in Political Science, autumn 2010. ?ALBA ? A regional integration project with good conditions?? Autor: Anna Sjögren. Course: Political Science, C-level, Tutor: Sten Berglund An essential part of the political science research on regional integration has been about why states join economic unions and what forces drive the process of integration. This essay is a case study on the Latin American regional integration project called ALBA.
Hur skiljer sig invandrarpolitiken åt mellan de svenska riksdagspartierna? : En kvalitativ textanalys av riksdagspartiernas parti- och idéprogram.
As the numbers of immigrants to Sweden and the EU are ever increasing even the right-wing populist parties grow faster in number. Sweden, Germany and France are three European countries that receive 90 percent of all asylum seekers and should therefore have a well-established and talked about immigration policy one can think. Yet the political parties in Sweden do not mention much about the immigration policy apart from the political party Sweden Democrats. This study aims to analyze eight different political parties in the Swedish parliament through a textual analysis to see what kind of immigration policy they share. Carl Dahlström has a theory to determine what type of policy a certain party has and whether they want to assimilate or integrate immigrants.
Från önskemål till bedömda behov inom äldreomsorgen
AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.
Attityder som motstånd i implementeringsprocessen : Förvaltningschefers föreställningar om behov och resurser för jämställdhetsarbete
ABSTRACTEssay in political science, C-level by Cecilia HolmbergSpring semester 2006, Tutor: Arne Larsson- Ideological similarities between the Swedish Socialdemocratic and the Swedish conservative party- An idealanalysis of different political issuesThe purpose of this essay is to examine wheater the political ideologies have lost their importance in the Swedish political system. The study will focus on the ideological similarities or differences between the two largest parties in Sweden, the socialdemocratic and the conservative party. Therefore, the main research question is:? Are there any ideological similarities or differences between the socialdemocratic and the conservative party?To be able to answer this question, I have used Herbert Tingsten?s idealanalysis. This type of analysis examines how someone, in this case a political party, describes reality.
Politiskt engagerade ungdomars informationssökning
This Bachelor?s thesis is related to the area within library and information studies that focuses on information seeking and information practices. The study deals with how politically engaged young people seek information in relation to their political interests. The purpose of the study is to create an understanding of the roles that different forms of information-related activities play within the framework of political interest and of the feelings, experiences and challenges that such activities may give rise to for those involved. The study also discusses purposes and motivation for information seeking and use in political engagement.
Underkänd på grund av ideologi? : En studie om lärares attityder till demokrativärden
The purpose of this study is to investigate the attitude of teachers regarding including democratic behaviour when grading students in social science. The purpose is also to investigate whether the teachers consider there to be a conflict between the right of freedom of speech and the democratic values that the school is supposed to make sure the students have when they graduate. The study also investigates the problems political decisions encounters when going from theory to reality.The theory of Ulf Petäjä on why the freedom of speechs is important, Robert Dahls theory about the democratic process and Anders Sannerstedts theory about converting political decisions to reality is what this study is based on.The study was carried out at three different schools; Teleborg Centrum, Växjö, Dackeskolan, Tingsryd and Centralskolan, Virserum ranging from the spring of 2006 and the spring of 2007. The method used except from litterature studies was interviews with active teachers.This study shows that teachers don?t think it?s acceptable to grade students based on their political ideology.