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4692 Uppsatser om Political marketing - Sida 44 av 313
En valaffisch säger mer än tusen politiker : En kvalitativ innehållsanalys av Sverigedemokraternas och Feministiskt Initiativs valaffischer i valet till Sveriges riksdag 2014
The purpose of this paper is to compare the content and political message in the election posters of the political parties Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread, eight were analyzed. The conclusions of this analysis are that both political parties prefer posters with high text content with the main purpose of gathering votes, and that persons were used as motives with the objective to present the party representatives and strengthen their perceived ethos..
Diskussionsforum på internet : Demokratiserande potential, eller en potentiell fara för demokratin?
In recent years, the right-wing extremist site Avpixlat (?Unveiled?) and the anti-racist blog Inte rasist, men... (?Not a racist, but??, IRM) have established themselves as political actors and platforms for political discussion in Sweden. However, we know very little about them and their impact on democracy.
Ägarlägenheter : En möjlighet till införandet av en ny affärsmodell?
This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.
Kreativ produktexponering inom e-handeln
This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.
Gör om, gör rätt! Om judikalisering och migrationsdomstolens tillkomst
This thesis examines the reasons behind the Swedish migration policy reform which led to a replacement of the Aliens Appeal Board by the Migration Court. This introduced a two-party procedure, oral hearings and enhanced transparency. It was designed to guarantee the rule of law and to thwart political arbitrariness.The transfer of power from representative institutions to judiciaries is referred to as judicialization, and the Migration Courts may be considered a typical example of this phenomenon. However, this can be questioned. The straggling nature of the term implies everything and anything unless cautiously defined.
Den tvetydiga regimen - En studie om den iranska regimens natur
The aim of this study is to get a better understanding of the Iranian regime. My theory is that the Iranian regime is a semi-dictatorship, based on the soul fact that semi-competetive elections take place. The main question this thesis tries to answer is what characterizes the political construction of the Iranian regime and by what means does it implement its political goals. In trying to answer this question the case of Iran is applied to four specific typologies being, semi-dictatorship, military rule, single party rule and personal rule. The aim has not been to categorically analyze if the Iranian regime matches one typology or the other perfectly, as this is seldom the case when it comes to typologies.After analysis of the four typologies, the conclusion is that the Iranian regime utilizes semi-competitive elections to give a guise of democracy, as is in line with a semi-dictatorship.
Staten och civilsamhället i Uruguay
Lack of political interest and will to deal with human rights violations carried out under the civil- military dictatorship, has characterized the transition and post-transition in Uruguay. The systematic use of torture, arbitrary imprisonments and forced disappearances in the relatively small country created a culture of fear that has been present through out the post-transition phase. Human rights groups have been central actors in the fight for truth and justice and against impunity. This study analyzes how these groups multiple democracy-building functions have contributed to democratic development. It also analyses how the democracy-building functions have been constrained by the political context.
PReklam? : En kvantitativ studie som undersöker vad gymnasieelever i årskurs 3 förknippar med begreppet PR
Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.
Ideologiska skillnader mellan socialdemokraterna och moderaterna : En idéanalys av olika politiska sakfrågor
ABSTRACTEssay in political science, C-level by Cecilia HolmbergSpring semester 2006, Tutor: Arne Larsson- Ideological similarities between the Swedish Socialdemocratic and the Swedish conservative party- An idealanalysis of different political issuesThe purpose of this essay is to examine wheater the political ideologies have lost their importance in the Swedish political system. The study will focus on the ideological similarities or differences between the two largest parties in Sweden, the socialdemocratic and the conservative party. Therefore, the main research question is:? Are there any ideological similarities or differences between the socialdemocratic and the conservative party?To be able to answer this question, I have used Herbert Tingsten?s idealanalysis. This type of analysis examines how someone, in this case a political party, describes reality.
Från miljövård till hållbart samhällsbyggande - Förändringar i den Svenska miljöpolitiska diskursen under perioden 1987 - 2005
The aim of this thesis is to study discursive change in the Swedish environmental political discourse between 1987-2005. The text of three Swedish budget propositions are analysed for this purpose.The results from the analysis are related to a few relevant theoretical perspectives that hold partly different views on what constitutes ?sustainable development? and ?ecological modernization?. Through these theories the thesis continues the discussion around the two central but somewhat blurry terms sustainable development and ecological modernization. The aim of this discussion is to conclude whether the discursive change in Swedish environmental politics can be said to go more in the direction of sustainable development or ecological modernization, or if elements of both perspectives can be found.The analysis shows that the Swedish environmental discourse has come to include more and more political fields such as general welfare politics, during the period.
Social förändring under svenskt 1800-tal : Några båtsmän i södra Ångermanland och deras familjer
This thesis analyzes the media debates generated by the election of Omar Mustafa to the board of the social democratic party, and the appointment of the conservative Minister of Labour, Elisabeth Svantesson. More specifically, the aim is to analyze newspaper material through a discourse analyze, to see if and how religious affiliation effects the possibilities to act as a political representative. Theories of othering and intersectionality serve as theoretical points of departure. Further, chains of equivalence from Laclau and Mouffe?s discourse theory are used to study how categories as ?us? and ?the other? are constructed in the material, and how these processes of categorization relate to the intersection of religion, gender and ethnicity.
Ungas avhopp från kommunfullmäktige : En studie om unga fullmäktigeledamöters beslut att lämna sina uppdrag
Young councillors are currently under-represented in Sweden's municipalities. Young councillors are also stepping down in greater numbers than older members. This paper explores the reasons why young councillors choose to resign from their mission, so to identify possible remedies to the problematic trend of underrepresentation of younger people in local authorities in Sweden.This qualitative essay intends, through interviewing politically-active young people who has left their assignment, to study the reasons for resignations from elected posts. To see what could be the reason I have looked at previous studies and theories about opting out but also tried to remain open to identifying new and emerging trends previously undetected in existing surveys.The results showed that the political assignment proved to be too time-consuming, with young people choosing to spend their time on career and leisure. Those who resign from political life often express criticism towards the Municipal Council; they consider it tedious and many complain of having little influence.
En persona i frihetstidens politiska rum : Bonden i ridderskapet och adelns tankevärld i 1740-talets Sverige
This essay is a contribution to the process of reconstructing the meaning of a concept that has been long forsaken and somewhat forgotten. It examines the way in which the Swedish nobility perceived the politically active peasantry during the 1740s as an expression of the prevailing political culture of the period. The aim of this study is thus to understand a bygone world of thought that once existed in a very turbulent political culture. I focus on the words formed and articulated in the halls and rooms of the Swedish estates by which the thoughts, opinions and power of the Swedish government came to the fore. In doing so it is possible to say something about how the nobility, in their relationship with the peasantry, constructed an object which represented their perception of the Swedish peasant and what this meant.
Objektivitet ? en ekonomisk fråga?: Urvalsfaktorer bakom inköp av utländska dagstidningar på svenska folkbibliotek
The purpose of this thesis is to describe and understand the existing factors behind the selection of foreign newspapers in Swedish public libraries. We wanted to study this subject because the political situation in many countries is reflected in the newspapers and can cause difficulties in the selection process. Examples of this can be how to avoid newspapers with political propaganda and with censored content. Another reason for our interest in this subject is based on our prejudice that newspapers from other countries are important for people with foreign background. To answer the question we have conducted qualitative interviews with five persons who are responsible for the purchase of foreign newspapers at four libraries.
Varför är det kvinnliga könet underrepresenterat vid Skogsmästarprogrammet? :
The purpose of this work is to find out what female students think about Skogsmästarprogrammet (Forest Management ? Bachelor?s Programme) at the Swedish University of Agriculture. The programme has existed since 1945 and in total over the years 1974 - 2007 about 10 % females have been studying at the programme. Today 15 % of the students are women, and the goal is to reach at least 30 %. The central question in the present work is to investigate how it is possible to increase the proportion of women.