Sökresultat:
3232 Uppsatser om Point of purchase - Sida 47 av 216
Ett ständigt pågående samtal ? ett konstruktivt perspektiv på läroplanernas värdegrund
This study examines the possibilities of interpreting the moral values and ethics presented in the current curriculums in a way that makes them inclusive and constructive. The study also reveals how the liberal democratic ideal, presented in the curriculums as a hyper-ideology, is not at all easy to define or live up to in the pluralistic school of today.By close-reading and criticizing the curriculum for the Swedish senior high school (Gy11)and by looking at it from two different points of views, as rules or norms and as a process, Ishow how the curriculum can be interpreted as a basis or starting point for a communicationabout values. I also discuss wether the aim of this communication should be consensus or anongoing process..
Marina visioner : nya idéer för småbåtshamnen i ljuset av utveckling, urbanisering och klimatförändring; tillämpat i Rydebäck.
New dwellings and commercial buildings in coastal regions has for some time now been a focal point. Old industrial harbours are regenerated into modern living areas with a recreational purpose. In Sweden the marina has not taken part in this development, thus remained in the monotony and large-scale structures of modernism.
This graduation thesis looks upon the marina from a landscape architects point of view, where the marina foremost is a social venue. By revealing and discussing the development of the marina, its design and environmental consequence theories of the marinas future is presented. These theories are later tested upon the costal village of Rydebäck, south of Helsingborg.
The thesis is structured in three parts: marina knowledge, proposal and resources.
In the first part the historical development of the marina from prehistory time to now is discussed.
Växter vid havet :
Detta examensarbete behandlar växter som trivs vid havet. Arbetet baseras på frågan vilka växter som tål ett vindpinat och utsatt läge?
Arbetet beskriver vad man skall tänka på när man börjar planera en trädgård vid havet. I arbetet har jag tagit upp vilka träd och perenner som man kan använda sig av när man skall skapa en trädgård vid havet.
Syftet med arbetet är att man skall kunna använda sig av mitt arbete när man åker till plantskolan för att inhandla växter.
Remburser och andra säkerhetsarrangmang vid internationell handel
AbstractWe live in a world today that is characterized by the Internet. We can get hold of people on the other side of the globe whenever we want and we can purchase what ever we want, from who ever we want, anytime we want. This development has made it important to find systems of dealing with the payment in a safe and secure way, both for a private person as well as for a company, when you do transactions with people far away, and those systems is the core of this essay. As a private person you sometimes need to transfer money to family members who live abroad and you can then use clean payments. This means that banks all over the world has systems which makes it easier when their customs wishes to transfer money abroad.
Begreppet samma eller likartad verksamhet : Sett utifrån ett delägarperspektiv
Through the rulings RÅ 2010 ref. 11, HFD 2011 ref. 75 and HFD 2011 not 88 the Swedish Supreme Administrative Court have extended the concept of same or similar activities which can be found in section 57, clause 4 of the Swedish Income Tax Act. Through the ruling the Court has partly clarified the application area of the regulation but question marks still remains.In the statutory text there is no definition of what shall be regarded as same or similar activity and the preparatory work does not give any further direction on how the concept should be interpreted. Ever since the amendment in 1995 the general view has been that activities can be transferred between different companies without affecting the waiting period in the company of origin.
Bland smuts och andligt förfall : Svenska Missionsförbundets Kina kring sekelskiftet 1900
The purpose with this thesis is to analyse the image of the Chinese that was constructed and maintained in the materials published in association to the Swedish Mission Covenant Church (SMF) missionary work in China between the years of 1890 to 1914.The analysed material is mainly from the periodical Missionsförbundet, the analyse also include various books, biographies and anthologies. Inspired by Michel Foucault I found my methodological starting point in his discourse term. Frome there, by the help of the texts of Torjer A. Olsen, I constructed a discourse analyses, by which I analysed my materials.The survey showed that the material associated to SMF foremost constructed a negative pictureof the Chinese as unclean, conservative, arrogant, liars, greedy, loud, bad singers and that the woman situation was seen as untenable. A more appreciative picture also emerged and the Chinese was described as polite and strong.
Hur söker noviser information? En studie av noviser tillvägagångssätt vid informationssökning.
The purpose of this thesis is to examine how novices set about when they search for information. Marchionini's information-seeking model is the theoretical starting point, which is supplemented by theories of other specialists within the field, such as Chowdhury; Harter; Large, Tedd and Hartley. As method a questionnaire survey was used. The questionnaire was sent to 96 students at IHM Business School in Gothenburg and 57 questionnaires were returned. The results show among other things that the majority of the students used highly interactive search strategies, and they did not plan their search before they carried out the search.
Manlighet på burk - En kvalitativ studie om relationer och konsumentbarriärer inom kategorin manlig hudvård
The beauty industry has experienced a turnover increase of 220 % the last 20 years (Jones, 2010). At the moment the market for men's skin care is seeing the fastest growth rate in the cosmetic industry and multinational companies such as Procter and Gamble and L'Oréal have identified a "multibillion-dollar potential" within the segment. BUT - fresh research from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of this paper is to get a deeper insight into men's relationship with skin care products and grooming.
Relationer och projekt : En studie av det mellanmänskliga i det rationella
Projects are often spoken of in the terms of rational systems. However, some researchers point out the relevance of viewing projects as sets of relationships. Little is published about what aspects of relationships that are important for the managing of projects. We have argued for the necessity of such research. With previous research, our case study and interviews we indentified communication, responsibility, cooperation, togetherness and trust as important relational aspects in projects.The overall perceived success for projects in this case, was increased with the adoption of new agile methods.
Energieffektivisering av luftningssteget på Käppalaverket, Lidingö
This master thesis in energy optimization was made during the autumn of 2006 at Käppala wastewater treatment plant in Lidingö, Stockholm. A preceding thesis, where all electricity consumption was mapped, showed that the aeration in the biological treatment is the single largest consumer in the plant, and it is therefore of interest to reduce this cost. The oxygen control strategy used at Käppala WWTP is working well from a nutrient removal point of view, but not from an economic one. The last aerobic zones have a very low oxygen consumption during low loading periods which give rise to enhanced dissolved oxygen concentrations with excessive costs and reduced denitrification as a result. But also during periods of normal loading unnecessary high oxygen concentration are sometimes given.By modifying the aeration control strategy three full-scale experiments have been made, with the intention to reduce the air consumption.
Design Perception in Sweden and Turkey: A Comparison of Two Culturally Different Countries
The purpose of current paper is to identify the differences (ifany) between Swedish and Turkish consumers in terms ofproduct design perception and to identify the differences toproduct design in relating the four dimensions / characteristics:1.Aesthetical attractiveness, 2.Functionality, 3.Value and4.Quality.The findings of the study indicate the existence of a universal perception of design. Despite the culturally different countries that are examined the empirical material consistently display similarities between the two countries. Both the quantitative and qualitative data point to a very similar perception in terms of design. The possibilities of global design are discussed for companies as well as managerial implications and future research..
Vardagsmat eller domedag? Marknadsföring av ekologiska varor genom svaga och starka rädslor
In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.
Anställningsformers betydelse för häla
The subject of this study was to research whether or not different forms of employment contracts had any effect on self reported health. Whether or not any difference between these forms could be explained through the use of employee health care was also a given point of interest. To achieve this, data from the national Swedish institute of health (FHI) was used, with 6465 of the 12 166 that participated in the study. Logistic regression was the primary statistical method.Initial Chi2-analyzation found no significant difference between the two main employment forms present in Sweden. However, when the variables age, sex and level of education were held constant through logistic regression, a difference of odds at 22% between the two employment forms could be identified.
Faktorer vid val av marknadsföringsleverantör ? en studie inom livsmedelsbranschen i Skåne
Sammandrag
Rapporten ämnar att i huvudsak finna vilka faktorer som kunder värderar när de letar efter sin
marknadsföringsleverantör men även vilka faktorer som gör att kunden väljer att byta byrå. Vidare
för rapporten även en diskussion kring hur företagen bör göra när de ska leta efter en ny byrå.
Syftet med rapporten är således att göra branschen uppmärksam på hur kunder selekterar i utbudet
samt vilka saker som får samarbetet att hålla längre, men även för företagen att se hur de kan få ut
mer från branschen genom att utföra en ordentlig byråvalsprocess.
Arbetet bygger i huvudsak på gjorda intervjuer samt enkätundersökningar, uteslutande genomförda
i Skåne. Anledningen till denna geografiska avgränsning är för att begränsa arbetets storlek med
risk att den annars hade blivit för omfattande för kursen. Undersökningarna visade byråns
kreativitet samt god kommunikation som de två viktigaste faktorerna. Vidare visade
undersökningen också på att några av företagen hade valt sina nuvarande byråer genom etablerade
bekantskaper och rekommendationer, vilket är något som teoretikerna inte råder till.
Hur det kommer sig att kunden finner vissa faktorer viktigare än andra är svårt att diskutera kring,
eftersom syftet med arbetet är att kartlägga dessa.
Lärandets komplexa processer : Om maskulinitet och subjektsskapande i en teknikklass på gymnasiet.
My own experiences as an upper secondary school teacher and the increase in research on masculinity in educational settings that occurred during the late 1990 emphasizing on the gender gap in achievement and grades is the point of departure for this thesis. The aim is to investigate how boys in upper secondary school are constituted and constitute themselves as motivated and achieving learning subjects. Another aim is to see what possibilities there are to form different teaching practices to create other possible positions for me and the pupils. The research questions are 1) How does boys´ construction of masculinity constitute how they see their own ability to be motivated and achieve in school 2) What significance do my shifting approaches and expectations on the pupils as well as teaching have on the boys constitution as learning subjects? To answer these questions I use a theoretical framework of feminist poststructuralist.