Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape.Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for relationship-building between companies and consumers it also arise a risk in moving into a new stadium with no real strategy. It is therefore essential to communicate the brand as great as possible in every level of channel.Purpose The purpose of this paper is to investigate whether two companies (GANT & H&M) have succeeded in their stated brand identity through the various online platforms: website and facebook page.Method The study is a qualitative study consisting of four focus groups on students at Uppsala university at Ekonomikum.Results The results show that it is possible to convey the identity at every level and on different platforms on the closing of sufficient time and effort. H & M has integrated much of the material on the facebook pages section in a stylistic way which gathers more appreciation then GANT, which according to the informants did not seem to have spend much time at all. .

I den här slutreflektionen kommer ni att kunna läsa om vårt kandidatarbete i sin helhet. Ni får ta del av det koncept vi arbetade fram och strävade efter att realisera. Ni kommer att få följa med i arbetsprocessen där vi låter er få inblick i hur vi gick från idé till färdig produkt inom de tre avdelningarna programmering, grafik och ljud. Avslutningsvis kommer vi att reflektera över kandidatarbetstiden, både som grupp och på individnivå. Några av de frågeställningar vi tar upp handlar om hur vi har lyckats genomföra projektet trots bristande planering och utan någon hierarkisk ordning samt hur det har varit att arbeta i en grupp där majoriteten av medlemmarna har haft en ny roll för första gången i ett projekt.

In this report the situation for cyclists on 2+1-roads is analysed and studied. Theseroads are often the old 13-meter roads that have been changed into 2+1 to increasethe security. Two road sections outside Motala in Sweden has been deep studiedand analysed. The different parts in the planning process show how the progressgoes. To begin with the change should be within the old 13 meters but after thepilot study was circulated for comments the result became a broadening to 13,75and 14,00 meters.

Does goodwill affect the cost of capital? Goodwill is an asset which is characterized by much uncertainty regarding both what it is and how much it is really worth. Based on economic theory about information risk and principal-agent problems as well as theory regarding the cost of capital we test for the hypothesis that debt and equity investors perceive goodwill as something risky and hence demand compensation for taking on this extra risk. The proxies used for the cost of capital are cost of debt, beta and the EP-ratio. On a general level we find that increasing the level of goodwill seems to result in higher cost of capital as represented by the three proxies.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2013:24.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2014:17.

Arbetet handlar om hur rummet konstrueras genom diskurs och hur olika rumskonstruktioner får betydelse för det fysiska rummet, hur dessa rumskontruktioner kan exkludera och inkludera människor i våra fysiska miljöer. Problemet undersöks genom diksursanalys av tidningen Göteborgs-posten och samrådsyttranden angående detaljplaneförslag för Skeppsbron i Göteborg eftersom det är genom diskurser av sådana slag rum får betydelse. Resultatet av undersökningen är att rum aldrig kan vara helt privata eller offentliga och därmed alltid exkluderande vilket har att göra med att det alltid finns en dominerande grupp som kan sägas vinna den diskursiva kampen om rummets mening och betydlse. Detta får också betydelse för konkret fysisk planering och det fysiska rummet vilket exkluderar människor som inte "passar in" på ett eller annat sätt i den aktuella rumskonstruktionen. .

This is a BA thesis in landscape planning at the Swedish University of Agricultural Sciences in Alnarp. The purpose of the thesis is to investigate why Japanese gardens, created in Sweden, often lack the feeling connected with Japanese gardens. The thesis includes a short study of Japanese history, spanning from the Middle Ages to the 19th century, to create a mild understanding of how the Japanese society changed, due to political, religious and cultural influences. The traditional Japanese garden styles, developed during this period, have been concisely compiled separately to create a homogeneous image of each style. In order to display opposite views of garden design in the European garden styles, some of the european styles have been concisely compiled as well. To produce a higher level of understanding of the Japanese garden, a consice compilation of the fundamental design principles has been included, as well as variuos types of decoration typical to the Japanese gardens, since the miss-use of these is a certain way of losing the feeling of a Japanese garden. The thesis is concluded by a consice compilation of possible reasons as to why the feeling connected with Japanese gardens is absent, as well as some attempt to include the feeling in the Swedish versions of Japanese gardens..

Today, buildings utilize 40 % of the total energy consumption. New energyrestrictions and directives have entered the construction industry. Photovoltaic is asustainable, clean and quiet solution that integrates well in the urban environment buthave not yet reached a breakthrough on the Swedish market. The conditions for solarenergy production are often set in the early planning stages where they rarely arebeing prioritized.This master of engineering project focuses on identifying problems regardingimplementation of photovoltaic in city development projects and giving suggestions topossible improvements in the planning- and construction process. It also givesrecommendations on how the conditions for energy production can be optimized inthe early zoning stage.By conducting simulations with PVsystV5.21, on three ongoing city developmentprojects in Umeå, Malmö and Stockholm and by carry out and analyzing interviewswith city planners, constructors and architects, some conclusions have been made.Several improvements, both politically, with changes in the subsidization systemand/or instatement of a new law with feed-in tariffs, and within the solar- andconstruction industry itself, with better communication between different parts of theprocess as well as better use of experience, can be made.

This is a bachelor?s essay in the landscape architect programme in Alnarp. The purpose of the essay is to describe discussions about security in planning contexts in Sweden. Written material from three levels of the discussions has been studied: Swedish research, governmental directives and practisers. I have tried to obtain a variation in types of material.

Kandidatarbetet behandlar den fysiska miljön på Södertorg i Kristianstad, beläget i nordöstra Skåne. Södertorg är ett gammalt kasernområde som 2006 fick ett ansiktslyft då innanmätet på en av byggnaderna ritades om samtidigt som torgytan fick ett nytt utseende och öppnades upp för allmänheten. Tanken var att skapa ett nytt, modernt torg, Kristianstads tredje torg, som skulle komplettera Stora- och Lilla torg. Södertorg är en del av kvarteret Södra Kasern och består i dagsläget av två huvudbyggnader, sammanlänkade i söder med hjälp av en tredje, lägre, byggnad. Tillsammans bildar de tre byggnaderna arkitektoniska väggar till den 3000m2 stora torgytan som idag är nästintill oanvänd. Det är alltså torget tillsammans med de tre byggnaderna som utgör Södertorg. Butik efter butik har med åren omlokaliserat eller gått i konkurs vilket har lett till att Södertorg idag inackorderar Länsstyrelsen, Arbetsförmedlingen, bank, frisörsalong, café och någon enstaka butik. Uppsatsen identifierar de faktorer som påverkat och bidragit till Södertorgs negativa utveckling; butiksutbud, avsaknad av aktiviteter, utformning av torgytan, parkeringsmöjligheter, läget i stadskärnan samt områdets anonymitet.

This thesis examines a project that has been conducted at a software development company. The aim is to investigate which problems firms of this kind faces performing projects. We choose a theoretical frame consisting of a modern view on how to manage projects. The view argues that the management of each project has to be adapted to the situation at hand. This theory is divided into two separate streams of reasoning; one emphasize learning, delegation of responsibility and flexibility, while the other argues for control, time planning and the importance of keeping to the plans.When we compare the theories to the case we draw three main conclusions: A thorough phase of investigation is required to produce the necessary planning documents.

Often, the green is handled as an opposite to the built, but if it could be seen as a part of the built and the society, the planning will be easier to handle. The thesis work wants to create a method that treats villages in an analytic way in a context; with green, blur, grey and all the other colors that together are the completeness.This master's thesis is made to be used as foundation in detail plannng in the municipality of Örkelljunga. Target audience is on one hand those who work with planning and green matters in Örkelljunga municipality, but also other planners who work with landscape.Literature in the field of green city planning has been studied and 30 methods for analysis have been valued. The method for analysis that has been used in this work is a merging of ten different methods and has included literature studies, sketches, interviews and work on spot. The ten methods are consciously chosen to together make one comprehensive and true image of the village, as far as it is possible.

Bachelor thesis in Interaction Design by Håkan Carlsson, spring term 2007, Malmö University, School of Arts & Communication. The climate for video sharing online is somewhere in the border of becoming a place for only the big companies to distribute material with general interest, or small communities with genre-specific interest to attract a larger audience. In this article I will look at the travelindustry to see what possibilities can be implemented into communities with interest in planning and travelling. I will argue that the importance of collaboration with different media can create a bigger picture so that more people can use and discover each other?s travel videos and experiences. I have also taken a closer look at social interaction at online communities such as MySpace and YouTube.

Det pågår en diskurs om att reducera bilismen och det blir därför allt viktigare att skapa hållbara gång- och cykelstråk. Detta eftersom bilismen påverkar staden negativt ur ett miljö- och trygghetsmässigt perspektiv. Då Karlskrona kommun avser att etablera ett nytt resecentrum med 450 närliggande bostäder i området Gullberna ökar behovet av ett väl fungerande gång- och cykelstråk för detta och omkringliggande områden. Det är därför av stor vikt att utveckla det gång- och cykelstråk som sträcker sig mellan bostadsområdena Kungsmarken och Marieberg via framtida Gullberna stationsområde och vidare mot halvexternt handelsområdet Amiralen för att tillgodose den nya befolkningsökningen i och med nybyggnation av bostäder och resecentrum..