The aim of this project is to investigate the meeting between the city and the sea and tolook into how that could be developed and made use of. I want to find out how you can increase the availability of a specific Place and make it more welcoming, I also want to bring life to an already existing space and create a central meeting Place in the city. The purpose is to give form to an esplanade along a dock in the central parts of Kalmar. Starting with an analysis of this public Place, I want to create a concept that is close to the existing context and communicates the contrasts or associations between for example: city and nature, artificial and natural and indoor and outdoor. The primary object of the project is to add a welcoming, public Place to the city where you on an accessible way canfamiliarize yourself with the meeting between the city and the sea.

Edward Said's book Orientalism (1978) is the most important reference point in the post-colonial theory and describes how the West is dominant over the Orient. There is a clear distinction between "us" and "the other" and the purpose of this study is that, from a postcolonial perspective, focusing on Said's theoretical concepts "the other" and "discourse", examining how two foreign-born people with ethnic backgrounds living in the same Place, are looking at themselves, at other foreign-born and native Swedes. My questions to answer this are; ?what are the concepts of "the other" and "discourse" and is it possible to use these concepts to examine how foreign-born people are looking at themselves, at other foreign-born and native Swedes in a specific location??, ?who is "the other" in a Place where there are almost as many native Swedes as foreign-born??, and ?how do these two foreign-born people with ethnic backgrounds perceive Norrliden as a Place and what effect has that Place had on their identity?? I have used a post-colonial philosophical ground and a qualitative approach, focusing on two different interviews with two men, living in Norrliden. In Norrliden almost 50% of the inhabitants are foreign-born were both of the interview-persons are feeling safe and secure.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within Place marketing and development of a Place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the Place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within Place marketing and development of a Place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the Place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

When I got the opportunity to write this examination did I want to write about something that I both was interest in and also can use in the future. I think it?s going to be difficult to carry on the milk production with only 28 cows. I wanted to investigate the possibility to increase the herd of cows. I also wanted to compare this cost with a new cow house the cows where milked with a robot.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within Place marketing and development of a Place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the Place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

The aim of this study is to investigate the needs and wishes of 10-13- year old children, so called tweens, when it comes to their local library. What kind of library do the children want? How does the mission and different functions for the children's library of today correspond to the needs of the children? Children of this certain age have been interviewed in focus groups where they have had freedom to ?create? their own library and discuss what they consider important in a library. Skot- Hansen, Rasmussen & Jochumsen's model (2011) with four important spaces for a library - performative space, learning space, inspiration space and meeting space has been part of analyzing the result. These four different areas for the library have been divided into threefunctions: a Place for being, a Place for learning and a Place for creating.The result of the thesis shows, among others, that even though many of the aims of the libraries and the results of research correspond to the ideas and needs of the children, one of the most important functions for the children is the library as a Place to relax, a quiet room, where they can dive into their books and other media, which has not been discussed in the research I have taken part of.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within Place marketing and development of a Place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the Place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Purpose: Examine if there is a connection between the athletic performance and the financial status in football clubs.Theoretical perspectives: This thesis is based on the theory that the modern football club is like every other company trying to maximize profit. The clubs should therefore use the same business strategies.Empirical foundation: The study is based on 25 observations over five years and five Allsvenska football clubs. The data is a compilation of the key ratios from the annual reports and the league table, years 2004 through 2008 in the clubs. Year 2009?s league table Place is also included since tests have been done with one year?s disPlacement between the financial status and the league table.Conclusion:There is no correlation between solidity and the Place in the league table in Allsvenska football clubs.There is no correlation between net profit and the Place in the league table in Allsvenska football clubs.There is no correlation between equity and the Place in the league table in Allsvenska football clubs..

Due to the growing population in Stockholm, some of the urban green areas are beingsubjected to exploitation. Hammarbyskogen is an urban forest in the south of Stockholm andis an example of a green area that is planned to be transformed into an urban environment.This paper investigates key qualities and values of an urban forest of Hammarbyskogenvalued by local inhabitants of the neighbourhoods of Hammarbyhöjden and Björkhagen in thesouth of Stockholm. In addition to that, the study seeks to investigate people?s perception ofthe planned development of the forest as well as investigate how these perceptions andqualities are being incorporated into the process of neighbourhood development.Using text analysis, interviews and discussion forums, findings have been made showing thatthe local inhabitants value the urban forest mostly for its ecological and recreational qualities.Regarding perception of the change, people are either positive or negative to the developmentwhich can be explained by people?s experienced sense of Place and Place attachment of thearea and the forest itself. The study has also shown that the urban planners rely on localinhabitants? view, as well as on expert knowledge during the process of planning.The results of the study contributes to a better understanding of why and for what purposesurban forests are important for the city dwellers..

This essay examines the criteria for a peaceful cemetery. First there is a short history of the Swedish funeral Place. After that follows the definitions of a peaceful Place according to environmental psychology. From these definitions an analysis method is constructed for identifying a peaceful cemetery. The analysis method contains six criteria, shape of the entrances, existence of sound, vegetation character, the cemetery?s demarcation, the cemetery?s management and what feeling the cemetery mediates.The analysis method is put into practice on three cemeteries, Överklinten cemetery, Stockholm forest cemetery and the old cemetery in Malmö.

This master thesis was written in the purpose to study how the location and access to computers in the physical realm of the public library reflects the undergoing changes in the public libraries role in Swedish society. This study is done in a form of a case study of three small public libraries. All of them were in the process of transforming both their physical and virtual space. The thesis focuses on where in the library the computers are Placed and how their location interacts with the libraries main tasks. It also focuses on the analysis of the relationship between these two elements and how that relationship reflects the alteration of the public libraries Place in society.

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of Place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the Place marketing is becoming more pressing. The sense of Place will be a central part of this study as it is the feelings and images of different Places that will be described by the municipality together with the identity, profile and image.

This study focuses the development on the protection of landscapes with old industries and how it nowadays is appreciated by the inhabitants. The overall aim of this study is to increase the knowledge about how the so called industrial landscape in Norrköping became a cultural heritage that the citizens want to protect. The study also aims to investigate the citizens´ knowledge about the industrial landscape in Norrköping, and what value they think that the Place possesses. Data was collected by an information research and six qualitative interviews. The interviews where analysed by qualitative methods techniques.

It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with Place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that.People often have a need to preserve the memory of a trip into something tangible. Anyone visiting Jönköping encounters a souvenir choice, much like the one in many other cities. Linked to the idea of positive Place marketing, our work aims to investigate how we as product developers can create a product that en¬hances the image of Jönköping based on the thought that all residents are con¬sig¬nors. Accordingly, we develop three different products from the residents' own image of the city.Our research questions are:Based on the photographs, what image of Jönköping do the ambassadors mediate of their own city?As designers, what in Jönköping's history versus the image of Jönköping today, can we seize in order to give products for visitors a sense of authenticity?As designers, how can we use knowledge of Place branding in the development of souvenirs?We performed interviews within three different aspects: history, souvenirs and Place branding, all focused on the city of Jönköping.