AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within Place marketing and development of a Place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the Place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the Place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the Place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.

The purpose of my essay is to study the current debate on public library as a meeting Place in the Swedish daily press. I have examined how the meeting function is used and how it is perceived and what it might mean to the public library. Through a selection process, I chose 18 relevant newspaper articles from the year 2006 to 2012. By implementing a content analysis, three themes were distinguished; ?the meeting Place as a Place to reside on?, ?the meeting Place as an inclusion? and ?the meeting Place as a culture and activity house? I have used Andersson, Scot-Hansen and Rabers theoretical models of the library's roles for my analysis.

The purpose of this essay is to examine how the two Swedish municipalities, Sigtuna and Nyköping, work with marketing. The study has primarily focused on how these two municipalities worked, consciously or non-consciously, with lifestyle marketing and Place marketing. The research-questions that this essay wants to answer are;What is lifestyle marketing and Place marketing?Do municipalities use these types of marketing, and who is this marketing directed to?How and why does municipalities use lifestyle marketing and Place marketing?To answer these questions, phone interviews were conducted with several important employees within the two municipalities. The results of this study show that the different municipalities have both been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice.

In this thesis I try to examine the consumtion among people that are retired and therefore can be considered as being in the third age. This studie is carried out in Norrköping, with interviews of people living in or close to Norrköping. I have used theories about the third age, consumtion and the space of the city. I have examined the importance of the city space as a meeting Place and where the elderly buy the things they need for there everyday life. I also try to examine if the things they buy has an importance that goes beyond the immediate use, such as communicating a persons status to others.

This thesis examines the perception and use of the school library for students at an Upper Secondary School. The school has a high frequent of immigrant students, and the students interviewed all have an immigrant background. The intention was to find out how the students used the school library and what perception they have of the school library. The method used was semi-structured interviews with eight students, both males and females, who studies different educational programs. The instrument of theory was that from Elisabeth Tallaksen Rafste?s theoretical framework.

We want in this paper, by using participant observation and qualitative interviews, comecloser to an understanding of what meaning a language café might have for the peoplewho go there. Many of the visitors are people who recently moved to Sweden and are inthe middle of a process of learning Swedish. We want to get a further insight into howthey feel about their situation and what the social encounters on the language café mightmean to them. The purpose is to examine how this can have significance for the identitydevelopment of the visitors.The result shows that the language café is an important Place for the visitors because itis the only Place they can go to in order to practice speaking Swedish, which isimportant for them to find their Place in Sweden. The language café also fulfils animportant function of a Place where the visitors can receive an understanding of theSwedish society and reflect about it, but also a Place for self-reflection to see theopportunities in the situations they find themselves in.

By using pollen analysis and 14C-dating, the history of vegetation and land use at the old shieling Place (Sw: fäbodställe) Öjingsvallen in Ängersjö parish, central Sweden, was studied. The aim of the study was to answer the following questions: 1) When was Öjingsvallen established as a shieling Place? 2) What was the land use at Öjingsvallen? 3) Was the use of Öjingsvallen as a shieling Place affected by the agricultural crisis in the 14th and 15th centuries? 4) Is there any relation between the establishment and land use of Öjingsvallen as a shieling Place and the historically known increase in the number of shieling sites known to have taken Place in the 16th and 17th centuries? 5) Was the use of Öjingsvallen as a shieling Place affected by the iron production in the area? According to the study, Öjingsvallen was probably established as a shieling Place during the period A.D. 300-700. The main land use at this time was forest grazing.

The purpose of this bachelor?s thesis is to evaluate how the marketing campaign ?Låna dig rik? has been received by the residents of Kalmar. A series of questions are asked: was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents? opinion of the library in line with the marketing message? Is the campaign moving in the desired direction?The study was done through a questionnaire that was handed out to a number of people in Kalmar. The residents were asked to answer if they had noticed the campaign, where they had noticed it and what their opinion of the library was.

We want in this paper, by using participant observation and qualitative interviews, comecloser to an understanding of what meaning a language café might have for the peoplewho go there. Many of the visitors are people who recently moved to Sweden and are inthe middle of a process of learning Swedish. We want to get a further insight into howthey feel about their situation and what the social encounters on the language café mightmean to them. The purpose is to examine how this can have significance for the identitydevelopment of the visitors.The result shows that the language café is an important Place for the visitors because itis the only Place they can go to in order to practice speaking Swedish, which isimportant for them to find their Place in Sweden. The language café also fulfils animportant function of a Place where the visitors can receive an understanding of theSwedish society and reflect about it, but also a Place for self-reflection to see theopportunities in the situations they find themselves in.

The purpose with this thesis is to understand the relationship between a square?s design and its function as a public meeting Place, were Sundstorget in the city of Helsingborg is used as a study object. The architect Jan Gehl developed a theory of people?s outdoor activities in his book Livet mellem husene (1996). He divides the activities in three categories; 1) necessary activities, 2) optional activities and 3) social activities, which are differently affected by the Place?s design.

This essay takes its point of departure in the need for modern day public libraries to legitimize their Place in today?s society. Societal changes call for constant reinvention of libraries and as part of this reinvention, new light is being shed on the public library?s role as a meeting Place. By investigating contemporary debate articles published in Bibliotek i samhälle and Biblioteksbladet, two major Swedish library magazines, this essay aims to categorize and compare different conceptions of the library?s function as a meeting Place.

The present essay aims to understand the work of art as Place on the basis of Martin Heidegger?s conception of work in Der Ursprung des Kunstwerkes from 1935. That is, a Place that cannot be understood in accordance with the physical-technological space, but which cannot either be thought of as mere temporal spacing. This is accomplished by reading Der Ursprung des Kunstwerkes through the shorter essay Die Kunst und der Raum from 1969. Despite the time difference, Die Kunst und der Raum opens up Der Ursprung des Kunstwerkes in such a way that the work cannot be understood as if it were only a temporal event ? as the cause initiating a temporal process or succession of truth.

In the 1969 Le Thor seminar, Heidegger stated that his philosophical journey could be characterized by three different themes: meaning, truth, Place. The first two of these have been the subject of countless studies and discussions, but the question of Place is still relatively unexplored in Heidegger?s thought, despite the increased interest for this topic in his writings. Even though scholars like Jeff Malpas, Edward Casey, Stuart Elden and Miguel de Beistegui have written books and essays on the importance of the conception of Place in Heidegger?s thinking, there are still many important aspects of this theme to be discussed, given the importance Heidegger himself ascribed to this topic.In this essay, I therefore wish to pose the question of how one can understand the relation between Place and the role of tragedy in Heidegger?s conception of truth.

The object of the thesis is to propose a new lighting plan for the square Fyristorg in Uppsala, and to describe the process which have led to it. It all started when I choosed the Place together with the municipality of Uppsala. I have been doing research and analyzed how the Place and it´s existing lighting works both during different times of the day and also in the evening. After researching the Place and it´s existing lighting I´ve decided to put up the following goals fot the new lighting design. 1. The general light level of the Place shall be experienced as higher than today. 2. The light level of the Place shall be adapted to the light levels of surrounding Places. 3. The lighting shall be free from glare. 4. The lighting shall be adapted to people passing by. 5.The lighting shall be adapted to the surrounding architecture. 6.