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3399 Uppsatser om Place brands and place branding - Sida 63 av 227
Wella
Wella startades 1881och var fram till och med 2004 ett Tyskt famlijeägt företag. År 2004 köptes företaget upp utav Procter & Gamble, ett multinationellt företag som innehar ett brett sortiment av olika varumärken från dagligvaruhandel till skönhetsprodukter. Wella är indelad i tre divisioner samt ytterligare en division inom frisördivisionen. Denna division benämns Selective Brands. Idag präglas marknaden av snabba växlingar och kunder kan, via informationskanaler såsom Internet, snabbt erhålla information om liknande produkter från andra leverantörer.
Kvinnligt och manligt i Veckorevyn : - En kritisk diskursanalys
The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .
Tjocka kroppar och smala platser : om överviktiga personers erfaranheter av att vistas i offentliga rum
How is the fat body constructed in public spaces? This essay deals with the experiances of five participants, being fat in public spaces. The fat body is often constructed as "matter out of place", more or less expected to be invisiable in public spaces. But living with a fat body isnt all about assimilation, wearing black clothes to fit in or staying at home in fear of facing comments of your body. More than being a body constructed as improperiate in public spaces, the participants view can be described as "revolting".
Hur man kan skapa uppmärksamhet för tidningen Guinness World Records Magazine genom en digital artefakt
This project practise methods used in the interaction design discipline to develop a concept related to the Swedish Guinness World Records Magazine.
This project is a challenge to accommodate both the users? and client?s needs. We focus on interaction and the experience, which is acquired through the use itself, and how to connect it to a theme from a client. The aim of this project is to create a meeting place for children where they can interact with technology.
Wolf movement patterns and the distribution of moose kills : implications for human harvest?
Most studies regarding wolf (Canis lupus) predation on moose (Alces alces) have focused on the total annual consumption of moose within a wolf territory but few have tried to describe the spatial impact of wolf predation on a local scale. In this study I have analyzed wolf movement data, wolf predation, moose hunting statistics and moose hunter observations to investigate how wolf predation affects the human harvest of moose in Scandinavia. Since wolves prey on mostly juvenile moose during summer, analysis of their summer movement patterns is crucial to understand its impact on the human harvest later during autumn. In this study both reproducing (n = 45) and non-reproducing wolves (n = 12) reduced their movement range during summer to 66% and 67% of their annual movement range, respectively. Reproducing wolves increased their movement range from early to late summer while non reproducing wolves did not.
Undervisningsmetodens påverkan på skolbiblioteksanvändningen: exemplet problemorienterad undervisningsmetod
This thesis is an attempt to study whether if problem-oriented teaching implies a moreadvanced use of school libraries than other teaching methods.Teachers have been interviewed about what kind of information they and their pupils need,and where they find their information. Another question is whether the problem-orientedteaching method makes it easier for the pupils to find information in school libraries thanother teaching methods do.The result of the study is that a problem-oriented teaching method creates opportunitiesfor the school library to become an important place for information retrieval. This teachingmethod is a major, but not the only determinal factor. Other contributing factors could beteamwork between teachers and school librarians and the existence of learning aids..
Gränsöverskridande Ljuddesign
Transcending sound design is possible. There are unseen possibilities and a great potential for improvement and development in sound and music design ? but there is a great difficulty penetrating the obstacles that lies in the way for such development to take place and to exist. The difficulties in being negotiable and productive lies more within the limits of the audience it has to gain, than in itself. It is as though music and sound design has to evolve very slowly, in an almost evolutionary style; one step at a time, to be accepted.
Camping : Vad, Vem & Varför!
What on earth do people see in camping? Why do they choose this compact living in their holiday? All that people in caravans who are put together in a camp site.The purpose of my study was to find out who and wy. My ethnographic study in a camp site with participation observations, interviews and analysis have results in facts that show why.The most common camper is the house owner with average income. And the choice of the camp site depend on the security and the service that the camp site offered. The camp site was controlled and the campers controlled each other.
Kända Varumärke - Större, Starkare, Säkrare
In todays high-technological society where the Internet plays a central role in our day-to-day life, many e-retailers are not able to attract customers to complete a transaction on their website. In order to succeed, many e-commerce sites must improve several safety aspects regarding online payment, in order to be perceived as a reliable and secured retailer. The purpose of this paper is to investigate if increment in various combinations and aspects in online payment will in fact improve the customer's perception of the e-retailer and result in completed transactions. In order to investigate this aspect, an experiment was conducted to be able to compare eight independent groups, that each had been exposed to a different security scenario on the online payment website of either a known or unknown retailer. Our results clearly prove that perceived security of the retailer's payment website increases willingness to purchase from the retailer.
Imageskapande och marknadsföringskommunikation : En deskriptiv studie om Örebro Bostäders arbete i Vivalla och Markbacken
Slutsatsen efter genomfört arbetet är att Örebro Bostäder AB bland annat har en önskvärd image av Vivalla som ett område med en unik och personlig omgivning med mindre individuella bostadsområden där det finns något för alla smaker. I Markbacken vill Öbo behålla och förstärka en image av variation, där allt från barnfamiljer till den som söker ett lite mer exklusivt boende skall lockas. Vidare har undersökningen visat att dessa önskvärda imager främst förmedlas via mun till mun-metoden, massmedia, samhälleliga åtgärder och events..
Inre och yttre landskap : Tre platser i norra Europa från järnåldern och dessa platsers senare betydelse
This study sets out to investigate the social significance and political use of three historical places, from the theoretical starting points of landscape, objects, society and rituals. The Teutoburger Forest in North Germany has had an international effect, being a german national icon during the reformation and through two world wars, Old Uppsala is a place of great importance for the creation and reproduction of Swedish national identity during several hundred years, and Eketorp ring fort on Öland in Sweden is of more regional importance. All these places have been used for social and political reasons through history. History can be used in a constructive or a destructive way. This study stresses the importance of a critical scientific tradition..
Mångfald hos drömarbetsgivare : En undersökning av företags och ekonomistudenters värderingar och attityder
Dagens arbetskraft präglas allt mer av en ökad mångfald, vilket ställer krav på företags hantering av heterogena grupper. Tidigare forskning tyder på att inställningen till mångfald får en större betydelse för att attrahera talanger. Syftet blir således att undersöka hur de mest attraktiva arbetsplatserna för ekonomistudenter förmedlar sitt arbete med mångfald, samt hur ekonomistudenter upplever och värderar arbetsgivarnas arbete med mångfald. En kvalitativ granskning av årsredovisningar och hemsidor har genomförts. Delar av datan kvantifierades enligt ett förutbestämt index.
"Bråk pågår" Om konflikthantering i en årskurs fem
Abstract
The goal of the study was to conduct an in-depth investigation of how conflicts are resolved in schools, from a pupil- and a teacher perspective. Our intention was to view and compare pupils and teachers different opinions in the school environment. A major focus was put on different ways teacher handle conflicts and how they try to prevent them. The material was acquired by interviews with both teachers and pupils.
The study is based on Jean Piagets and Lev Vygotskijs visions about the cognitive developmental stage for children. The result of the study shows the teachers need to be attentive and also that the pupils generally do not notice when the teacher works to prevent conflicts.
Biståndets idé och praktik : en studie om genomförandet av ett biståndsprogram i Burkina Faso
This thesis is based on the implementation of a bilateral rural development program in Burkina Faso. The main purpose of this study was to put the actual implementation process of a bilateral development program in view. This was done by investigating how two dominant perspectives in the implementation literature can explain what in fact happens during the realization of an aid program. A further aim of the thesis was to explore the limitations of these two dominant theories, in order to get a full understanding of the complexity of the realization of an aid program. Based on the implementation theory, this study shows that the realization of an aid program can be understood from three different angles.
Det Otidsenliga : Om tid och tänkande hos Gilles Deleuze
Through the notions of the untimely (l'intempestif) and untimeliness (intempestif) this paper seeks to gain a better understanding of the problematic surrounding and determining the concept of time in Deleuze. By tracing Deleuze's development of the concept of the untimely through Nietzsche and Kant, we are allowed to concretize the concept of time as pertaining to an experience of modernity (modern life), thus enabling us to better determine the place it holds within the philosophy of Deleuze itself - as a constitutive and productive problematic relating directly to the activity of thinking and being philosophically..