The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.

Jag har i mitt projekt utformat en möbel utifrån ett befintligt rum, en offentlig miljö.Tanken var att kombinera studier av rum och rumslighet med möbelformgivning.Jag ville tillverka en möbel genom att undersöka rum och rumslighet, att undersökaljus som en sammansättning av interiört utrymme, och vilka beteendemässigakonsekvenser som vi får av ljuset och rummet. Sittmöbeln är skapad som enintressant blickfång i sin form, och för att generera rörelse och skapa dynamik.Den ska fungera i rummet som ett tryggt stöd, en markerad mittpunkt. Stolenäger lätthet och bidrar till variation av sittplatser. Den är enkel, lätt och luftig, mensamtidigt stark och stabil tack vare sin form. En möbel som berör, och som skaparett starkt intryck..

This study investigates three different methods for evaluating MOE,Modulus of Elasticity, in field measurements. The purpose is toinvestigate the possibility to use dynamic measurement methods infield measurements that hitherto (2010) has been performed with staticmethods. The objects of investigation are 20 glulam beams. The firstfield measurement took place in november 2007 and applied a staticmethod based on the standard SS-EN 408. The second measurement,described in this study, took place during summer 2010, and appliedstatic as well as dynamic methods.The MOE of wood is affected by a range different factors.

The moose is a keystone species in the boreal forest ecosystem, but the dense Swedish population do cause some serious problems. From a forestry perspective, their browsing on young Scot pine (Pinus sylvestris) causes extensive losses of revenue. Adjusting the cleaning along roadsides of low trafficked forest roads can favour the production of plant species preferred by the moose. This is thought to redirect the moose´s browsing to the roadsides and thereby decrease the damages on commercial forest.The aim of this study has been to present a first evaluation of the vegetation in roadsides, one year after wildlife-adapted roadside clearing has been undertaken. In the wildlifeadapted clearing operation, the roadside was widened by removal of some trees in the forest edge whereupon a complementary clearing with a conventional chain flail was conducted.

This graduate thesis is engaged with perceived safety and "safe making" design in public places. Despite the fact that we have never been as safe, questions of safety get more attention than ever in today?s society. Public demands for safer and more secure environments and low levels of experienced feelings of safety indicate problems in society that can shrink people's usage of public places as well as their quality of life. Through methodical exaggeration of danger and legislation of laws, the state creates a situation that in different respect work to overprotect the citizens, who are not unlikely to experience feelings of being unsafe at the same time that the actual safety is to big. An expansion of protection against fear can unlike what was first intended decrease the experience of safety.

Context: Congruent ambient scents are not used extensively in marketing and there is only some research in this area within the Swedish retail. Moreover, there are not many studies that show how ambient scents influence customer behavior in a Swedish clothing store.Purpose: Examine and analyze which of the ambient scent vanilla and white orchid that suite and can provide a signature fragrance to the clothing store Kompaniet in Kalmar. The purpose of this study is therefore to compare how these scents affect the customers? behavior in the servicescape.Method: A deductive research strategy with an experimental design. The experiment was performed in Kompaniet in Kalmar.Theory: Our theoretical framework consists of sensory marketing, male and female shopping behavior, the sense of smell and ambient scent in the servicescape atmospherics.Results: Here we present a presentation of Kompaniets servicescape.

The thesis in product development ? mechanical design includes 15 credits and was carried out during the spring of 2014 at Semcon in Eskilstuna. The task is to construct a special machine for positioning and orientation of a key blank found in six different shapes, the construction is a part of a larger machine for encoding the key blank where a pick- and-place device or robot pick up the key blank and deliver it further in the process. The entire construction is designed for ASSA OEM Gothenburg.In order to accomplish the project the first step was to analyze the existing solutions to similar problems on the market in a current situation analysis to create an understanding of the problem. This was followed by a flow analysis and a functional analysis to get a deeper understanding of the problem and structuring the machine's process flow and its features.

I denna uppsats har vi undersökt ämnet personal branding. Inom personal branding har vi studerat hur rekryteringsföretaget ser på detta område men även vilka faktorer de tycker är viktiga för att skapa ett personal brand, samt om det är möjligt i en arbetsrelaterad situation att dra nytta av sitt personal brand och på så sätt skapa fördelar gentemot sina konkurrenter. Vi tycker detta område är viktigt att studera därför att det är ett relativt nytt ämne/ begrepp. Då vi lever i ett mer individualistiskt samhälle och konjunkturen skiftar samt att konkurrensen hårdnar på arbetsmarknaden tycker vi det är viktigt att undersöka olika alternativa medel som kan vara till hjälp i sökandet på det nya jobbet. Vi valde därför att studera Priens (1992) modell över anställningsförloppet för att få en bättre förståelse för rekryteringens olika delmoment men även för att kunna identifiera i vilka arbetsprocesser man kan förmedla sitt personal brand.

Building with volume element is relatively new and has started to increase more and more. The regulations that exist to regulate and determine how the transports of volume elements are to be conducted are diffuse and not very well adjusted to address the issues with transporting volume elements. Today there are a number of instances that a company has to turn to in order to get a somewhat different view, what regulations say and interpret it in order to know what applies and not applies regarding the transportation of volume elements. regulations. The rules that are in place make it tough for the volume element producing companies to develop and continue to be active on the market.

This study is a study of the assessment and grading of Swedish students with physical disabilities in physical education. The purpose of the study has been to look into how teachers assess and grade students with physical disabilities, and if there are any difficulties or problems in this assessment and grading. Focus has been on students in year three to six because this is where the assessments and grading take place. It?s a qualitative study, where eight teachers have been interviewed using a semi-structured interview model.

Det här är en studie kring ämnet flexibel utformning av offentliga rum, och ett förslag på hur Båstads hamnområde skulle kunna utvecklas till en plats som på ett mer tillfredsställande sätt kan användas året runt. Idag är hamnen en plats som präglas av några månader med intensivt liv och mycket rörelse under sommaren, för att sedan bli en tom och oanvänd plats vintertid. Förslaget har föregåtts av analyser, både under vinter och sommar, av hamnens rumslighet, aktivitet, rörelse och attraktioner, en litteraturstudie kring ämnet flexibel utformning av offentliga rum, samt två studiebesök på mindre orter i Sverige som kämpar med en liknande problematik. Förslaget har också föregåtts av en inventering av området, samtal med tjänstemän på Båstads kommun och näringsidkare i hamnen samt studier av tidigare planprogram och planer för hamnen framtaget av kommunen. Med utgångspunkt i resultaten av analyserna och med inspiration från litteraturstudien och studiebesöken har jag tagit fram ett förslag på hur Båstads hamnområde skulle kunna utvecklas, göras mer flexibelt och därav mer användbart hela året.

This is the report on a study made to find a correlation between the Johari window and the games that the possessor of given Johari window enjoys to play. A Johari window is a graph that shows an individual?s ability to receive and give feedback. One obvious correlation was found between individuals enjoying role playing games and their possessing Johari windows showing a good ability to give feedback. The reasoning behind this is that the ability to give feedback is based on the capability to express oneself to the external environment, and that one would need to be comfortable with expressing oneself to an external environment in order to enjoy interacting with the narrative that takes place within the role playing genre..

The objective with this project was to design a new lifting aid connected to toilet chair.A questionnaire distributed at three homes for aged people indicated that there was an interest in a mechatronic lifting device.Since existing products have limited tilting functionality, the new design was chosen to introduce lifting by motorised tilting of the sitting platform. The mechanical construction was analyzed based on a maximum load caused by a person with weight 160 kg. Two linear actuators were used to control the tilting/lifting of the sit ?place, making standing-up easer.Finally, 28 persons tested the new lifting device and gave their impressions. Many appreciated the safe, stable lifting speed.