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3399 Uppsatser om Place brands and place branding - Sida 58 av 227
Döden till mötes : kriterier för att lokalisera avrättningsplatser på Gotland
The aim of this thesis is to investigate which criteria that can be used to locate execution sites on the island of Gotland, Sweden. The execution sites, which are used to test the criteria against, range in date from early medieval period to 1876 when the last public execution in Sweden took place. Why these criteria can be used will be discussed along with attempts to explain why they have been used frequently or not so frequent. The results show that the execution sites are most commonly located in clear view, near roads, on heights and on unfertile soil. Other criteria that appears less frequent, but that still can be used in the process of locating execution sites, are graves, crossroads and boarders..
Designa Koncept för Spelvärlden
The process of producing a video game is one that goes through a number of phasesduring the span of the entire production. One of these phases is the concept design phase,which is part of the pre-production. This phase is an important aspect of the productionas it is where all the different parts and ideas concerning the game are brought togetherto define what the game is going to be. Though a clearly important part of the videogame production surprisingly little research have been done on the subject of conceptdesign. This thesis presents what place concept design has in the overall game productionand how the design process is handled.
Ompositionering av ett etablerat varumärke : Hemtex ompositioneringsprocess samt studie av konsumenternas uppfattning
The competition for customers in today?s society is growing rapidly. Companies invest a great amount of time and recourses to establish and preserve a strong brand. Repositioning is a process that today is necessary for virtually all brands at some point during its lifetime and is about to change a customer's perception of a brand name, by changing its associations. The goal is to create a new, stronger position for the existing brand.
Barns tankar om kroppens inre organ
AbstractThe purpose of this essay was to examine children?s comprehension of the internal organs of the human body and to see how this understanding varies between ages. Thirteen children in the ages between three to five have been asked questions, through qualitative interviews, about their thoughts regarding the human body.The understanding varies depending on the children?s age. A five year old have a better knowledge than a three year old.
Odefinierade rum i bebyggd miljö : en begreppsstudie
Syftet med studien är att presentera olika begrepp med definitioner för
odefinierade rum i bebyggd miljö. Rum som blivit över eller bortglömda i
stadsplanering, övergivna och förfallna områden eller rum som saknar en känsla
av identitet. Olika författare med olika bakgrund presenterar olika begrepp och
definitioner för dessa rum. Genom litteraturstudier undersöks nio relevanta
begrepp från publicerad litteratur. De undersöks utifrån frågor som behandlar
författarens ursprung, verkets publiceringsår, begreppets definition, exempel som
ges på odefinierade rum, hur rummen uppkommit samt hur de enligt författaren
bör behandlas i planering.
Middagsfrid Vs. Linas Matkasse : betydelsen av hur ett varumärke förmedlas
Purpose: The purpose of this study is to investigate why Linas Matkasse has greater success in terms of market share than Middagsfrid despite the similarities of their concepts. The study will also examine potential and existing customers' image of the brands and corporate brand awareness.Method: This study is based on a triangulation in which both quantitative and qualitative methods are treated in the form of personal interviews and a questionnaire survey.Theoretical perspectives: Four theories are addressed in this study and they treat the brand from different aspects. The theories process how to create value, personality dimensions, how companies should act and strategies around brand.Empiricism: The empirical material consists of five interviews, one of which was with the brand manager at Middagsfrid. Then two interviews were conducted with consumers of Linas Matkasse and two interviews with consumers of Middagsfrid. A questionnaire survey has also been conducted.
Collaboration to address a wicked problem : the case of certified palm oil
Corporations meet complex challenges as they operate on a global market. Global multidimensional problems are referred to wicked problems and which cannot be solved only
managed. In this case, of certified palm oil, palm oil production can be seen as a wicked problem due to deforestation of rainforest, land grabbing and social conflicts. There are also conflicts regarding the value and interest of palm oil.
This thesis investigates the Swedish transformation for certified palm oil and how actors in the Swedish food market address this transformation to have certified palm oil in their production. The aim of this thesis is to explain enabling factors to address the governance gap
of ethical sourcing in the food industry.
Varumärkesidentitet och image ? En studie om Lindex och Prada
Competition is keen in the fashion industry of today. Homogenous products and prices aredriving competition and most firms are struggling hard to attract customers. Brands havebecome one of the most important assets for success and are often critical for the choices of theconsumers. A strong brand is often considered as a substantial value in the eyes of the consumerand gives the individual firm a competitive advantage in the marketplace. To build a strongbrand it takes that the brand identity not is in conflict with the brand image of a firm or a product.Sometimes one of these conflicts exit and sometimes the firms are not even aware of it.In this thesis we study how two firms, Lindex and Prada, perceive their own image and then wecompare how the images of the firms are perceived by the customers.
En utvärdering av Audiolet för portandet avett röst-drivet program till webben
We where asked to write a webapplication, with similar functionalityas an existing desktop application. The application can todayrecord sounds from a person, mix it together at the optimal place withanother, similar sound and play back the result.The application used mathematical calculation that the developerswhere not familiar with, therefore it was decided to focus on the partsthat involved recording and playing sound, to pave the way for anyfuture implementation.The follwing prototypes where implemneted:1. Read a sound clip from a file.2. Splicing of two sound clips at different points in the clips.3. Generate the sound of a guitar.The result of this evaluation is that web browsers today are notready for this type of application, but that there is potetial as soonas W3C have standardised the use of a microphone as a source to theexisting DSP functions..
The Current Emphasis : en diskussion om flödesfilosofi och planering
The current planning philosophy is based on a political utopic modernism founded during the first part of the 20th century. The focus is, in planning a defined area, to maximize the internal efficiency and to create a competitivesociety. During the latter part of the former century globalization changed the context, thus creating the need for a new way of approaching physical planning. This paper shows that the historical and philosophicalmetaphor of flow can be applied to meet the demands in the global city. It also shows how the edge, as where interaction takes place, is an important part of the content that has to be defined.
Betydelsen av ledarens personliga varumärke för företagets varumärke : En kvalitativ studie om fyra ledare och deras uppfattning om sina personliga varumärken samt betydelsen varumärkena har för mervärdet i deras företags varumärken.
The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.
Mind the Brand - When entering a market : En studie om varumärkesutvidgning från tjänst till vara
Subject: This paper is about Brand Extension and if the process differs when a company extends its brand from a service to a product in comparison to an extension from a product to a product. As an example we have analyzed the mobile phone business and the mobile phone operators who launch their private branded mobile phonesPurpose: The purpose of this paper is to analyze how companies use brand extension from service to product as a part of their brand extension strategy.Method: A literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected data and fulfill the papers purpose. Results: Important features and differences in services and products were identified and the importance of a strong brand identity before an extension.
Omkonstruktion av en rollators bromssystem
This diploma work project is a product development project which purpose is to redesign a braking system for a walking frame. The system that was developed diverges the force from the user to braking power, and includes a service brake as well as a parking brake. The most important components of the system are a grip handle on where the user holds on to and a braking handle on which the user operates the brake from. The system also includes a power transmission component, braking package and other mechanical components. All of the components wasn?t developed in this project, several off them has been reused from the existing system.This product has been developed to meet the requirements and standards presented from the principal, Ahlberg Leber.
Demografiskt perspektiv på Employer Branding : En kvantitativ studie om hur Ålö kan attrahera ingenjörsstudenter med Employer Branding
Engineers are a group of individuals who are attractive when companies are in need for competence in technology. Today it is a shortage of these competences in the labor market. Because of this there has grown a competition among companies when they strive to recruit the best engineers. Therefore companies spend more resources on marketing themselves as an attractive employer. This study was set out to find what engineers think is an attractive employer through a demographic perspective.
There is no there, there : om platslöshet i fysisk planering
The vizualisation and creating of places is an essential part of physical planning. The notion of places as placeless, is likewise of importance for the creating of places. Some tendencies concerning architecture like modernism, as well as constructions whome don´t fit in their landscape, have contributed to the benaming and experience of places as placeless. Phenomenon as globalization and post-industrialism have in some cases conduced to the withering of the sense of place. With starting-point in litteraturestudies, observations of places and interviews, this is a lucubration concerning the means of placelessness in physical planning.