This paper aimed to investigate how Swedish politicians use social media Twitter and Instagram and if there was evidence to discern of personal branding and identity creation. Main method used was the observation of four politicians? shared content on Twitter and Instagram. In order to strengthen the results of the study, interviews were also made on the same politicians, of which two responded. The study showed, among other results that Twitter is used more for political aspects and Instagram to show personality and lifestyle.

Uppsatsen berör det allt vanligare begreppet CSR (Corporate Social Responsilitility), det vill säga företags samhällsansvar. Genom att uppmärksamma trender och studenters intresseområden kan företag öka sin attraktivitet i sitt arbetsgivarvarumärke, Employer Brand. Syftet med uppsatsen är att undersöka hur företag kan implementera information om sitt CSR-arbete i Employer Branding-strategin för att på så vis öka sin attraktionskraft gentemot studenter.I studien studeras tre företag; EY, Accenture och Sweco. Företagens Employer Branding-strategi och CSR-arbete beskrivs och redovisas översiktligt. Vidare kartläggs hur företagen väljer att kommunicera ut det CSR-arbete de bedriver gentemot studenter och andra intressenter.

Title: Development and continuity: A new institutional case study of a Danish public library in changeAbstract: The purpose of this master's thesis is to discuss and analyse the relationship between the traditional core values belonging to the institution of the public library, and the development work that takes place at the institution. The thesis also investigates the relationships that influence the development work.By investigating a library that is considered progressive in its development work, our purpose is also to unveil alternative values that compete with the traditional core values. By illustrating the perception among seven staff members and the director at Aarhus Public Libraries, we want to illuminate the terms for development among public libraries. In addition to our interviews, an activity plan is studied.We base our study on new institutional theory which focuses on norms and values in an organisation. This focus helps us to understand the development work from a comprehensive view.Our study shows that the development work at Aarhus Public Libraries is taking place in a complex environment that consists of several different actors and different interpretationsof the traditional core values of public libraries.

AbstractTitel:Employer Branding: En studie av ?The Employer Brand Mix?Nivå:C-uppsats i ämnet företagsekonomiFörfattare:Hannan Mohammed SeragHandledare:Jens Eklinder Frick & Jonas MolinDatum:2014Bakgrund & syfte:Allt fler företag konkurrerar med varandra för att attrahera ochbehålla rätt personal. Det resulterar i att företag börja rikta sitt fokus på sinanuvarande och potentiella medarbetare.Ur denna bakgrund har begreppet EmployerBranding trätt fram inom marknadsföring. Konceptet Employer Branding går ut på attstärka ett företags arbetsgivarvarumärke för att attrahera och behålla de mesttalangfulla medarbetarna.Barrow och Mosley (2005) har skapat modellen ?The Employer Brand Mix? för atthjälpa ett företag att bli en attraktiv arbetsgivare.

There is a new beverage container on the market, a bottle made out of pure aluminum as a replacement for the traditional container made out of glass. This new container has the potential to reduce both cost and pollution during transportation, the lighter and stronger construction has every advantage compared to the old one in glass. The new container has every possibility to make it on the market. Some of the biggest brands within the soft drink market already use these bottles in countries without any recycling demands like: Coca-Cola, Heineken and Pepsi. The only thing stopping these brands from the Swedish market is the lack of a functional return system, there is only one company that uses the bottle in Sweden today and they take care of their own used bottles.

In the post Cold-War era, world politics was transforming itself through its emerging complex issues such as terrorism and influential and interdependent actors such as the European Union. In this new era, the European Union was developing its Common Foreign and Security Policy pillar both to present a coherent and unified EU policy and to prove its political potent in order to become an influential actor on world politics. On the other side, security environment was also transforming its content through emerging actors and issues. As one of the most prominent actors of the world politics, the EU was influenced by the transformation of security environment, whose economic ?soft power? proved necessary but insufficient for being a global power in this emerging security environment.

Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

To work with environments outdoors for people, animals and plants is the main topic for the landscapearchitect. On several occasions the work is about public places that is to be in relation with other parts of the town. It is about the activities and the life that take place. The physical environment and the interpretation of it gives possibilities or obstructions for people who moves around or spend time in it.Since public places, parks and places for movement are used in daily life they strongly effect the people who use the places. The concequences of this effect can be positive or negative experiences.A positive example is a passage over a brook on the way to school while a negative one is to be afraid while passing a tunnel when it is dark outside. Other examples of concequences are stress effect from traffic noice or calming environments with twitter of birds. The physical environment is also a part of the total interpretation of a town.

AbstractInterest in the subject appeared from real events. We seemed to discern a trend in society. Wehave noted that the amount of social enterprises to a greater extent is formed in Sweden.Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations ofcompanies included in the category of social enterprise. It seemed as socially profiledcompanies is the new generation companies. The purpose of this essay is to make aninventory of possible competitive advantages that arise from social branding.

This study focus on how physical and virtual meeting places may promote collaboration between firms and academia for the development of innovations. A case study was conducted on a meeting place that aims to support collaboration for the development of innovations in eHealth between different actors in the Linnaeus region. Data was collected through 6 interviews, whereas 3 with scientists and 3 with entrepreneurs. The data was analyzed based on a theoretical framework based on different perspectives on collaboration and networks, meetings and interaction and, physical and virtual meeting places.The results show that the purpose for collaboration is to be included in a network with other actors in the same area, gain increased knowledge of the subject area and to acquire new external contacts. Furthermore, in order to support collaboration, physical meeting places have to organize effective and interesting meetings.

Pollen analysis of a peat core was used to reconstruct the last 2500 years of vegetation history, with focus on the impact of anthropogenic disturbance, in Hamra National Park, central Sweden. In addition, analysis of pollen in soil samples was performed in an attempt to locate ancient cultivation plots in the National Park. The analysis of the peat core shows a development of the vegetation that can be divided into four stages of different degrees of human impact: A - virgin forest (c. 500 B.C.-A.D. 1300), B - grazed forest (c. A.D.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

The aim of our master thesis is first and foremost to win the competition One Prize - mowing to Growing: Reinventing the American Lawn, announced in USA by the organization Terreform 1, the first of December 2009. Apart from winning the competition we have also tried to reach a deeper understanding of food production today and its future possibilities. Our ambition to present a winning design proposal has to a large extent decided the structure of the entire thesis. Our completed and submitted design proposal - growforgold.org - is a way of addressing urban food production in a creative way, keeping the sovereignty of the individual in mind. Instead of presenting a place-specific design solution our proposal aims to create incentives and possibilities for urban farming to take place anywhere and anytime. Our submission to the competition represents both a tool and a platform which, put in practice, could make landscape architecture happen through the hands of the individual.

Industrialisation, modernisation and urbanisation are common words used to describe an evolving community. General patterns are often linked to the meaning of the above words but can these patterns be applied to individual parishes on the agricultural countryside?The purpose of this study is to seek moving patterns and how they change during the 19th century in the parish of Västra Eneby, municipal of Kinda, Östergötland. The main thesis is that the study will show an increasing intensity of translocations over the parish border towards the end of the 19th century.The study is based on material from Västra Eneby?s church archives to establish statistical data beginning with 1809 and with a sample rate of 10 years, ending with 1909.

What causes people to move within and between certain places and not within and between others? How do physical outdoor environments affect the way people act and move? Do different environments generate different body language and mimics in the bodies that inhabit them? In my pursuit for answers to these questions I studied literature and initiated and took part in dialogues in the form of workshops, all of which has resulted into this thesis. My questions have initially arisen from reflections of my own environment and how it not only affects my mental condition, but also my actions. Drawing upon the hermeneutic term ?preconception? I trust that what we label ?truth? is constructed by our lived experience and the society we grow up in.