Employer Branding är ett strategiskt verktyg som ökat i popularitet i dagens organisationer för att attrahera, rekrytera och behålla personal. I näringslivet talas det om tre starka skäl att arbeta med Employer Branding. För det första motsvarar inte den kvalificerade arbetskraft den kommande efterfrågan på arbetsmarknaden, för det andra ställer människor i dagens samhälle högre krav på arbetsgivaren och för det tredje har organisationers medarbetare ett mer betydande ansvar i informell marknadsföring. Denna studie genomförs på uppdrag av Centrala studiestödsnämnden (CSN) och datamaterialet har samlats in genom kvalitativa semistrukturerade intervjuer med medarbetare från en avgränsad del av organisationen. Studien syftar till att försöka förstå vilka aspekter som anställda ser som attraktiva med arbetsgivaren men även hur de identifierar sig med den.

Arbetsförmedlingen is the Swedish national authority responsible for the work politics, and its main purpose is to create and build a solid and sustainable job market.Economic crises together with changes in the society and in the organization over the past few years mean that the unemployed individuals that come in contact with Arbetsförmedlingen are no longer a homogenous group. A lot of effort is put into helping those who may find it difficult to enter the work environment, such as youths (19 ? 26 years old), people who have been unemployed or on sick leave for a long period of time, people with disabilities or immigrants who are newly arrived in Sweden.A harder social and economic climate can lead to frustration among the unemployed which mean that security measures at the offices has had to become adjusted. Local offices now have a public area where they have meetings with their clients and a locked open plan office space to which the public have no access. Working within an open plan office environment can cause health problems, mostly due to the constant background noise that comes from people having conversations on the phone, or with each other.

Syftet med denna uppsats är att beskriva och analysera hur kunskapsintensiva tjänsteföretag inom banksektorn kan attrahera nya medarbetare och behålla befintlig personal med hjälp av Employer Branding.Studien baseras på kvalitativ metodik, bestående av djupgående intervjuer med tre svenska storbanker; Handelsbanken, Swedbank och Skandinaviska Enskilda Banken (SEB). För att få en mer specialiserad kunskap om fenomenet Employer Branding har även Academic Communication intervjuats, som är ett marknadsföringsföretag inriktad på denna form av marknadsföring.Ett gediget informationsunderlag gällande den externa och interna målgruppens uppfattning av företagens Employer Brand är centralt för att utarbeta adekvata Employer Branding-strategier. Under arbetets gång är det betydelsefullt att kontinuerligt undersöka om associationerna som företagen vill sammankoppla till dess varumärke som arbetsgivare, förmedlas, och att anpassa strategierna utefter det. Employer Branding genomförs externt främst genom deltagande på mässor och arbetsmarknadsdagar på högskolor och universitet. Det personliga mötet är centralt vilket fordrar att de operationellt ansvariga har kunskap om budskapet som ska kommuniceras. Att prioritera vilka aktiviteter som bedrivs skapar ett tydligare Employer Brand.

We have from three studies examined how adolescents and young adults, actors and the researchfield describes the preventive and health promotion work with sexual health. The questions weasked ourselves was based on what efforts adolescents and young adults demand, whether there aredifferences between age, gender, place of residence, ethnicity, employment, and sexual orientation.Furthermore, we investigate if these requirements are consistent with the offered interventions fromparticipants, as well as which perspectives the work with STI / HIV and SRHR issues should bebased on. The investigation concerns the work of Västra Götaland and is answered by interviewswith participants regarding the activities offered by actors, a quantitative analysis and text analysisof the answers of adolescents and young adults, and an international research overview of theresearch field. Our results show a high demand for basic preventive work from the adolescents andyoung adults. Furthermore, there is an increased demand of action from men, LGBTQ group anddepending on the place of residence.

By examine plastic craniums from eight different hominids I wanted to find morfological characteristics that agreed with those of modern humans. The species that were selected had a plastic casting of its cranium in the laboratory at Gotland University. My focus was on species from the family Australopithecius and Homo and only working with their craniums. And this because the cranium and the theeth shows the most visible morfological characteristics between the different hominids. I also wanted,in a small part of the essay, to write about the differences in now living primates and humans skulls.Except from analysing the plastic castings I also studied surveys written by other scientist on the same subject.

Syftet med uppsatsen var att underso?ka relationen va?rdegrund och Employer Branding och dess pa?verkan pa? de ansta?llda inom en organisation. Tre fra?gesta?llningar formulerades inom ramen av syftet. Dessa tre fra?gesta?llningar var; Hur pa?verkar ett aktivt Employer Branding ansta?lldas identifikation med en organisations va?rdegrund, Hur upplever ansta?llda sina chefers fo?rmedlade va?rdegrund och I hur stor utstra?ckning fo?renklar va?rdegrunden ansta?lldas dagliga beslutsfattande.

The purpose of this study was to highlight cyber-bullying and its place in today?s schools. Our aim was to research how schools with bullying prevention programs are equipped to handle and take action against cyber-bullying. Furthermore this study focuses on whether or not schools are responsible for cases of cyber-bullying. We also aimed to present teachers? general views and knowledge regarding this phenomenon.

Denna uppsats undersöker vilka faktorer som är viktiga för att en brandingstrategi ska fungera och attrahera rätt konsumenter. Uppsatsen använder sig av en fallstudie utav kläd-­ och inredningsmärket Gant för att analysera om de utvalda marknadsföringsbegreppen och teorierna fungerar när de används i en brandingstrategi. Empirisk data kommer från en djupintervju samt en enkätundersökning och analysen av insamlad data har genererat en schematisk förklaring som beskriver tre olika nivåer av påverkan av en konsument i ett brandingsammanhang. Den schematiska förklaringen är användbar för marknadsförare som söker få en bra uppfattning för vilka faktorer de ska fokusera på för att deras marknadsföringsstrategi ska lyckas..

Rörelse i staden är avgörande för hur staden fungerar. Platser och stråk med stora flöden har annorlunda förutsättningar än platser och stråk med små flöden. Flödena påverkas i sin tur av stadens struktur.  Det här examensarbetet handlar om hur förtätning kan vara en del i en medveten förändring av stadsstrukturen och hur man genom förändringar i stadsstrukturen kan skapa varierande rumsliga förutsättningar som kan utgöra ett ramverk för framtida utformning.Föremålet för den här studien är området runt Årstabergs pendeltågsstation i södra Stockholm. Området är en viktig kollektivtrafikknutpunkt och många människor passerar här dagligen för att byta mellan olika kollektivtrafikslag.

This study intends to investigate the experiences of labeling on people with a ADHD diagnos and how individuals with an ADHD diagnosis handles labeling. In today's society normality is is something that is pursued and the individuals that do not meet the normality are perceived as deviant. The study is conducted with a qualitative method and is based on three autobiographies where individuals with an ADHD diagnosis writes about their life. The study deals with postmodern constructivism which is explaining that the normalization and deviances are constantly changing, both depending on time and context. The results and analysis of this study are presented under three main headings that are related to the study's research questions.

There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.

The aim of this study is to examine how preschools contribute to the forming of identity in children, with a specific focus on the quiet and socially withdrawn child. How do the teachers describe the quiet child and the socially withdrawn child? Are there any opportunities for children to be quiet/withdrawn in preschools? These questions have also been analysed from a gender perspective. The method chosen is qualitative method. Nine preschool teachers from two Swedish preschools have been interviewed.

The purpose with this final assignment is to find out how the old and the new regulations about Goodwill affect the Swedish companies, how their results and value of Goodwill changed since the regulation from IFRS took place. We will attempt to find out if the companies are better of with a yearly write-off or an impairment test every year to see if a write-down is necessary..

The castle Vivesholm is located about two miles north of Klintehamn on the west side of Gotland. The castle was built around year 1395 and burned down in the end of the 14thcentury. Around the 17th and the 18th century the castle was re-used. However, the emphasis on its use is during the middle ages.This paper aims at getting an insight in the animal husbandry at Vivesholm by analyzing the osteological material. The analysis revealed that bones from sheep/goat were more common than bones from cattle.

Problem statement: Nowadays, women have a greater place in literature, both as a writer but also the role of the book and that is why I have chosen to examine how educators reason about their use of literature in preschool to combat the stereotype of gender roles.Motivation: An earlier survey shows that women now have a greater place in the recently released children's literature and, therefore, it is interesting to see how educators see their work on countering gender patterns using picture books. It is also interesting to examine whether the female roles in the books are consistent with the research I've used.Approach: I chose to use qualitative interviews with teachers in two preschools and also examined the recently released children?s books they worked with.Results: The results of my survey shows that teachers thoughts about their work on combating gender pattern occurs on an individual plan and depend on how the teacher interprets the guidelines. My survey also shows that the gender roles in the newly released picture books are consistent with earlier research I?ve used.Conclusion: It is therefore important that educators are aware of how easily gender patterns are induced, it happens on a daily basis through words and expectations that educators have on children..