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3403 Uppsatser om Place brands and place branding - Sida 36 av 227
?Den dolda kraften? : En studie om internkommunikation, kultur och internt varumärkesbyggande vid Företaget X
AbstractTitle: Företag X? the hidden power? a study of internal communication, culture and internal branding. Företaget X has in real life a different name.Number of pages: 42 (49 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication Studies CPeriod: Autumn 2007University: Uppsala University, SwedenPurpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved.Material/Method: qualitative method using interviews, analysis of internal communication policies and observations.Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way.
Är Japan ett religiöst land? : En tillämpning av Steve Bruce sekulariseringsparadigm på Japan
This essay is a study of whether Japan is secularized on an individual level or not. It is written with the aim of examining if secularization on an individual level has taken place in Japan, and if so, is it possible to make a comparison to Europe and the USA.Key words: Japan, Secularization.
Kommersiell närvaro på akademisk mark : En studie av talent management och employer branding på svenska universitet och högskolor
Den fundamentala resursen i en kunskapsekonomi är humankapital och jakten på denna resurs tar sig många olika utryck. Många näringslivsaktörer knyter starka band till universitet och högskolor för att positionera sig som attraktiva arbetsgivare för att rekrytera kompetenta medarbetare. Två begrepp som aktualiseras i denna kontext är employer branding och talent management. Denna studie undersöker hur företag inom revision och rådgivningsbranschen engagerar sig på svenska universitet och högskolor utifrån de två koncepten. Frågor som hur och varför de engagerar sig i en akademisk kontext undersöks utifrån en kvalitativ ansats och 10 intervjuer har genomförts med personer med god insyn i företagens relationer med akademin.
Attraktivare förortskommun : Är interkulturella kompetenser givande varumärkesattribut när mångkulturella förortskommuner vill dra till sig fler företag?
The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.
Med kroppen som vapen : en studie av aktivism, mobilisering och motstånd mot en gruva i Gállok
This study departs from Gállok, an area 40 kilometres northwest of the city Jokkmokk, in northern Sweden. This is a place to which local people and Saami reindeer herders have material interests and emotional bonds. The mining company JIMAB wants to prospect for extracting minerals from this area. In the summer of 2013 local people, Saamis and environmental activists gathered in Gállok in order to protest and make resistance against these plans. Activism was made, debate articles were written, demonstrations were organized and information about what was going on in Gállok was shared through social media.The aim of this study is to examine the cultural processes of the anti-mining movement, in particular the happenings in Gállok in summer 2013.
Plats - en möjlighet att skapa upplevelser utöver det vanliga
Frågeställningar:På vilket sätt påverkas personalens arbetsmotivation av personalkostnadsbesparingar?Vilken betydelse har arbetsmotivationen vid personalkostnadsbesparingar för det finansiella resultatet på kort och lång sikt?.
Artisten - den osynliga tillgången? : En kvalitativ studie om synen på musikrättigheter och artistvarumärken som immateriella tillgångar i musikbolag.
AbstractArtists ? the invisible assets; a qualitative study about the view on music rights and artist brands as intangible assets within music companies.This paper is a study of what view representatives from Swedish music companies have on activating music rights and artist brands as intangible assets. Throughout the paper, a discussion is held regarding what the representatives think about activating these intangible assets. From this, we have identified and analyzed possible pros and cons to such activation.Our interest to this question was brought to us when we realized that most music companies in Sweden have intangible assets without activating them. This is, even though these are their main source of income.
Kaos och ordning : en läsning av Doris Lessings Den femte sanningen
This paper examines the structure of The Golden Notebook and in which way it reflects thethemes in the novel. This paper also describes the context of the 1960`s in which a certaintype of ideas were developing and wants to place The Golden Notebook in this context. Finallythe paper investigates what can be understood by reading the novel as a part of that context..
Självupptagna eller inbjudande? : En kvantitativ och kvalitativ undersökning om hur NGOs kommunicerar med sin publik på Facebook.
Worldwide result over internetusers show that Sweden internet users comes at third place. The technological development has been explosive. Individuals can with the help of technology live some, in other cases all their social lifes through social media. Therefore organizations has a lot to gain by using social media to interact and start up dialogue with their audicence. There are different views whether a civic society has developed on internet or not.
Ungdomars syn på kvalitet vid inköp av kläder
Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.
Optimering av påstorkning : Från behov till färdig konstruktion
This thesis describes the redesign ofequipment designed for drying bags thatis used in Fresenius Kabis´manufacturing of their nutritionmedicine in Uppsala. The need of thistask arise during the start of thedevelopment of a new packaging line werethis equipment were meant to be used. Anevaluation of the bagdryers capacity andcapability was necessary.The work started with gathering ofinformation from suppliers of the usedcomponents and from the responsibleengineers for this equipment. Aneducation to learn how the equipmentworked and how to operate it were taken.That was followed by the creation of astudy plan were the tests were plannedto test different parameters effect onthe drying result and to see if thebagdryer managed to handle the bags ofthe correct format in the pace that theequipment should be designed for.The test results detected a need ofdesigning a unit with a function thatholds the bags in place while passingthrough the dryer in order to attainhigh quality results. The results werelater used for optimization of thedesign.
Kan man ingjuta mer liv i Norra Fäladens centrum? : analys, diskussion och förslag på hur man kan skapa ett bättre lokalt centrum genom fysiska åtgärder.
This is a master thesis on how to develop the central area of Norra Fäladen, a suburban housing area in the town of Lund, Sweden. The area is discussed on the basis of literature studies, analysis, and place descriptions, which leads on to a proposal. The starting point for the proposal is to create a more lively local centre and to make the area pleasanter for the visitor. A large part of the thesis is devoted to giving a background about local centres and to describe and analyse the area.
Fäladstorget has an important role as a central place for supply and services and as a local meeting place for the inhabitants of Norra Fäladen.
"Jag vill nog hellre ha en speciallärare som kan göra ett jobb på golvet" : Grundskollärares förväntningar på specialpedagogrollen i skolan
Syftet med studien är att studera vilka skillnader och likheter som finns i förväntningarna på specialpedagogrollen i skolan hos elva grundskollärare som är verksamma på sju grundskolor i årskurserna 6-9. En historisk tillbakablick ges från speciallärar- till specialpedagogutbildning som även inkluderar styrdokument samt olika perspektiv på specialpedagogik. Även synen på specialpedagogrollen i och utanför Sverige tas upp. För att genomföra studien har ett kvalitativt perspektiv använts med semistrukturerade intervjuer som metod. Fokus för undersökningen har varit att undersöka vilka förväntningar grundskollärarna upplever att de har på specialpedagogrollen i skolan och hur lärarna anser att dessa förväntningar infrias samt vilka arbetsuppgifter grundskollärana anser vara viktigast att specialpedagogen utför och hur lärarna uppfattar dessa.
Färgen och landskapsarkitekturen : färgsättningens betydelse för den gestaltande landskapsarkitekten
I gained my interest for color during my years at the landscape architect program. I felt that you as a student in design courses constantly were faced with the problems of coloration. A subject that I perceived to be difficult, especially for us students that lacked the experiences from how a project on the drawing board turns out when it finally is built. As a professional landscape architect you there have a greater experience but I wondered how much awareness about color you actually have as a professional. How does one think about coloration and how can you use color as a formative tool? And how does color truly affect us humans? Does color have significance for the experience of landscape architecture?
The object with this project is to illustrate color and it?s place in landscape architecture.
Inte ett leende före höstlovet : En kvalitativ textanalys av lärarens ledarskap sett genom fem läroplaner med auktoritetsperspektiv
This is a qualitative textual analysis of curriculum for primary education in 1962, the curriculum for primary education in 1969, the curriculum for primary education in 1980, the curriculum for the compulsory school system in 1994 and the curriculum for primary school 2011th. Purpose of this thesis is to see how the government through the curriculum specifies directives for how teachers should be more or less authoritative. The boundaries of the essay are to only look at the claims against the teacher in elementary school. The questions are what is required of the teacher directly or indirectly from the curriculum 1962,1969,1980,1994 and 2011, focusing on the concept of authority and what change has taken place? To answer these questions, I have read the current curricula and other research publications in the field.