AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

This paper is about the facades and the streets impact on theexperience of the city and how architects can create cities forthe human kind with simple tools that makes a hugh difference forthe experience of urban space.As the cities are growing in a faster rate and as more people moveto the cities, they will also affect more people. The differentstructures that can be found in the cities therefore gets moreimportant and giving design to city structures also gets morecomplex because of our higher demands on urban functions andcontent. It?s difficult to evaluate the ultimate city structuresince all people experience their city in different ways, butarchitects still should be able to create urban spaces thatis suited for the human kind, just as we can create differentbiotopes for flora and fauna. Therefore there must be generalideas of what the human being experience as good or bad and theseshould be guidelines when designing urban space.Since urban space is something that most people experience everyday it doesn´t always have a clear impact on them.

A high degree of urbanization with growing cities has raised a need of transforming closed landfill sites for giving them new uses. This study aims to investigate how old landfills can be re-used, what has lead to the new uses, and for what and whom the transformed site will be an asset. The method used is a case study of four different landfills in Stockholm county, Sweden. The case study is analyzed in the light of former studies regarding re-use of degraded urban areas, so called brownfields, and in particular studies and reports of landfill re-use. The result indicates that old landfill sites is identified as an area with possible values if transformed properly, in the case study area especially as green structure and recreation areas.

Title: Branding the public sectorAuthor: Rasmus Bergmark and David BackmanTutor: Magnus FredrikssonPurpose: The purpose of this thesis was to examine branding in the public sector. The frame extends to government agencies and authorities in the Swedish public sphere, and aims to identify ulterior motives for their work with branding.Method/Material: The material used in this thesis consists 102 graphic manuals for government agencies in the Swedish public sector. The examination was based on an inductive survey where we extracted prominent motives among the graphic manuals.Main results: The main results of this survey shows which ulterior motives are more prominent than others, why they are more prominent and correlations between different motives.Number of pages: 53Course: Media and Communications studies CUniversity: Division of Media and Communication, Department of Information sience, Uppsala universityPeriod: Fall 2013Keywords: Corporate branding, public sector, motives, market communication.

This study deals with branding at an individual level and aims to explore what a personal brand means, what benefits that?s obtained by actively working with a personal brand, as well as the strategies and methods used in the development of it. It has also meant a restriction in choice of interviewees made to informants who are familiar with and active in the personal branding process in their daily life. The essay is based on a qualitative research approach; six people working in various occupations were interviewed by a desire to generate information from different perspectives. The result shows that a personal brand is all about credibility, authenticity, and the image you present to others.

Preporsition for bachelor thesis project, working from the inside and out. Emphasising spatial quality and experience, More or less ignoring form and program. I?ve had issues with these aspects in earlier project, the form or the program takes alot of place in the project. I haven?t tried this approach before, it?s an attractive thought to allow the project take a form of it?s own, enclosing those spaces i create.The initial concept was to place the pools on the ground (not digging them into the ground) making them volumes that divide and define spaces.

The Essay starts with studying the time after the Second World War and its boom, the force behind many of the abandoned locations we see in our city today. Thereafter the idea of place is looked into, its importance for the individual and how the own individual experience affects the experience of place. It is about how we can create own places and through that recapture the city and give it meaning and contents again. The social aspects are being discussed as an important component of creating a feeling of reality. Further studies the abandoned rooms historical values since the past have an ability to raise the experience of a place. How decayed depends highly of economy and how we have gotten so used to changes that we accept capitalism as a driving force to decay is also being discussed. Thereafter the planers roll for the abandoned places in the city is being raised.

Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

This survey deals with textile production and how it was carried out during the late Iron Age,with main focus on a central place, Uppåkra. A comparison has been carried out betweenUppåkra and two agrarian settlements, Fosie and V. Karaby, from the nearby landscape toinvestigate whether any variation in production can be detected. The value of textiles has alsobeen investigated to determine whether a potential specialization in production may have ledto a surplus.An analytical and comparative method has been used with focus on the context of thematerial.The results show that the textile production vary at the different sites, and that a need fordifferent types of textiles has existed. At Uppåkra, the possibility to produce fine threads andtextiles existed as demonstated by the findings of small and lightweighted spindle whorls.This suggests that the production may have included both fine and coarse textiles.

The retail sector is in a continuous development. What demand looks like and where the consumers want to shop has changed during the last years. Market place, demand, supply, external factors and politics affect how the retail sector develops. To make a market place attractive a variety of factors have to be considered.In Hong Kong a model called Rail & Property is used, this means that the development of the subway is integrated with the development of the city. The model is both successful and economically sustainable.Today the supply of shops and services in Stockholm´s subway stations is rather small.

Bakgrund: Många konkurrerande produkter liknar idag varandra och därför krävs ofta andra egenskaper än bra produkter för att övertala konsumenterna till köp. Ett sätt att förstärka associationskraften i ett varumärke kan vara att samarbeta med ytterligare ett varumärke. Detta kallas för co-branding och handlar om att man genom samarbete drar nytta av ett annat varumärke för att på så vis skapa fördelar som kan stärka det egna varumärket. Det tilläggsvärde som ett varumärke ger den märkta produkten betecknas av begreppet brand equity. Co- branding skulle kunna öka brand equity men det kan även innebära stora problem som skulle kunna minska brand equity.Syfte: Syftet med denna uppsats är att definiera och beskriva begreppet ?co- branding? ur ett svenskt marknadsperspektiv.

Studien har genom en kvalitativ fallstudie på Karlstads kommuns projekt om attstarta sitt employer branding beskrivit hur employer branding kan bedrivas i projektform.Employer branding handlar om hur företag och offentliga organisationerkan arbeta med sitt varumärke som arbetsgivare gentemot sina nuvarande ochframtida anställda. Genom sex halvstrukturerade intervjuer med projektbeställare,projektledare och projektdeltagare framkom att projektets resultat har varit lyckat.Vi har genom denna studie kommit fram till följande slutsatser:1. Att arbetet skedde i projektform signalerade att uppgiften var viktig för organisationen,vilket skapade effektivitet i arbetet och underlättade för enhetssamarbete.Inga nackdelar med att arbeta i projektform kunde hittas.2. Projektarbetsformen kan ha varit en förutsättning för att Karlstads kommunsemployer branding skulle lyckas och få spridning ut i organisationen. Genom attde lyckades få förankring visade man inför hela organisationen att employer brandingär ett viktigt område att arbeta aktivt med, men förankringen bidrar också tillatt förändringen inte går för fort.3.

A place that mixes different kind of uses of space. Two main theatres inside and a lot of smaller rooms for different venues. A methaphor the tide have strong impact of shaping the building.

This thesis investigates collaboration between teachers and librarians concerning reading support activities in senior high schools in Sweden. The following questions were posed: 1. How do the teachers and school librarians cooperate when it comes to promoting reading? 2. To what degree of cooperation is that? And how is the level of cooperation perceived? 3.

In Scandinavia the general idea of the Bronze Age society is that it was organised as chiefdoms. The model for what they looked like is taken from the anthropological studies of the Polynesian chiefdoms. The aim of my study is to investigate a Scandinavian Bronze Age feature, known as cairns mainly containing fire-cracked stone. This is compared with how people in different Polynesian chiefdoms, looked at similar remain. This is done to get a background for new ways of interpretation of such remains.