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3399 Uppsatser om Place brands and place branding - Sida 25 av 227
Olssons trädgård : ett examensarbete som handlar om att lyssna när en plats berättar
This master thesis is about a place that has a story to tell. Olsson?s garden came about when Mr Carl Oscar Olsson acquired a piece of land in Landalabergen in the beginning of the 1930's and at that time he started his industrious work of uniting much of Sweden's flora in his garden. Since the very beginning Olsson's garden has played a lot of different rolls in a variety of situations and meant different things for different people.
Today one can find traces from Mr Olsson's life and deeds in the garden.
Att höra genre : Vad ljudet i filmens inledning berättar om genre
This study deals with a research on what the opening sounds in movies tell us about the story that we are about to follow. The purpose is to examine if and how the sound in the first five minutes of the movie contribute in giving information about the film?s genre. The theoretical base includes both genre theory and Michel Chion?s theory on film sound.
Gröna miljöer på skolgården : som plats för utomhuspedagogik
School ground development is becoming increasingly popular in Sweden today and local community settings are also seen as an important resource for education. The debate today raises the question about the whole city?s pedagogic potential. Outdoor education is a pedagogy that comprises outdoor learning with focus on the sensual experiences. Connection to the classroom education is an important part of the pedagogy and so is the place for the tuition.But how should the place for the tuition, i.e.
Gestaltning av stadens utemiljöer - Naturlikt kontra formellt & abstrakt :
In the increasing urban environments and the
modern societies demands for sustainability
there is a challange in planning cities with a
balance between density and a satisfying access
of recreational environments. For attractive cities
these environments need to be designed to fit
every inhabitants? demands and opinions in some
way. Increased knowledge and understanding
is therefore needed about how different design
styles in landscape architecture affect people
and the cities. In this bachelor thesis benefits
and disadvantages as well as the experience
and impact of two fundamental design styles
i discussed; naturalistic and formal/abstract
design.
Hur gott är gratis? : En studie om gratisekonomi
The purpose of this thesis is to identify the most important establishment criteria for companies whointend to do a new establishment. There are differences between regions regarding attraction on startup.Some regions have few new businesses while others continuously expanded its activities in variousfields. The biggest focus on the thesis is the Gävle- Borlänge region where MellansvenskaHandelskammaren is active.Mellansvenska Handelskammaren saw a need for the assignment after the magazine ?IntelligentLogistik? ranked the Gävle region at 15:th place and Falun/Borlänge at 20:th place in the list over thetop 25 best logistics locations in Sweden. This made them wonder what could be made to develop intoa better area with more amenities and a better place in the ranking of the magazine.
Från vision till illusion. En studie om hur ett utvecklingsprojekt ramats om i medierna
Titel: Från vision till illusion, en studie om hur ett utvecklingsprojekt ramats om i mediernaFörfattare: Moa VennergrundKurs: Examensarbete i medie- och kommunikationsvetenskap, Institutionen för journalistik, medier och kommunikation, Göteborgs Universitet.Termin: Vårterminen 2012Handledare: Bengt JohanssonSidantal: 53Syfte: Hur har de lokala medierna omförhandlat och byt ram av Formens hus?Metod: Kvantitativ innehållsanalys och diskursanalysMaterial: Nerikes Allehanda och Filipstads tidning mellan år 2004-2011.Huvudresultat: En tydlig omramning har gjort av Formens hus i de lokala medierna där en förändring skett i dels tilltalet i artiklarna, dels i vilken bild de lokala tidningarna porträtterar Formens hus och utveckling, dels vilka aktörer som får uttala sig i artiklarna, dels vilka som framställs som aktiva och passiva, och slutligen har studien kunnat visa att det skett en förändring i hur Formens hus representeras. Detta som ett resultat av en maktförskjutning i vilka som uttalar sig i medierna i fallet Formens hus..
Varumärket Sverige : En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.
Det är dit man går om man ska söka information. Skolbibliotekets roll i gymnasieelevers informationssökning
The aim of this thesis is to examine how high school students use their school library for their information-seeking. The theoretical framework is based on Louise Limbergs three categories of students views on information-seeking and Andrew Large and Jamshid Beheshtis three categories of students choice of information systems. Qualitative interviews were used and seven high school students were interviewed. The empirical material was compared and divided into 9 categories. The results show that the students see the school library as a place where they can search for information, but its also considered to be a good place to hang out between lessons to study or to meet friends.
Inventering av förorenad mark på LKAB's industriområden i Kiruna, Svappavaara och Malmberget
The county administration asked LKAB to make an inventory of possibly contaminated sites caused by their mining activity. The inventory should be performed according to the MIFO model, a method from SEPA which is used to assess a contaminated site. The first phase involves collection of information through interviews and site inspections and in phase 2 a general survey with field sampling is conducted.LKAB started the work with the first phase of the survey during 2003. During this project the information collected in Phase 1 was evaluated and 16 of the sites were chosen to proceed to MIFO Phase 2 (six sites in Kiruna, and 5 sites respectively in Svappavaara and Malmberget). The sampling of these 16 sites was performed during week 27 2004.
Inventering av förorenad mark på LKAB´s industriområden i Kiruna, Svappavaara och Malmberget :
The county administration asked LKAB to make an inventory of possibly contaminated sites
caused by their mining activity. The inventory should be performed according to the MIFO
model, a method from SEPA which is used to assess a contaminated site. The first phase
involves collection of information through interviews and site inspections and in phase 2 a general survey with field sampling is conducted.
LKAB started the work with the first phase of the survey during 2003. During this project the information collected in Phase 1 was evaluated and 16 of the sites were chosen to proceed to MIFO Phase 2 (six sites in Kiruna, and 5 sites respectively in Svappavaara and Malmberget). The sampling of these 16 sites was performed during week 27 2004.
Kontinuitet eller nyskapande? : en historisk studie av Svenska kyrkans handboksarbete, åren 1997-2012
The main purpose of this paper is to examine how students in school year nine in the Swedish school come in contact with history outside of the school context. The paper also focuses on, if and how the students consider the contact with history as something different than, or similar to the history education that takes place during school hours, the student´s interest in history will also be examined. To gather the student?s opinions on these subjects, I have done interviews with eight students divided into two groups, with one group consisting of four girls and one group with two boys and two girls. The interviews took place at the students school located in a smaller city in Värmlands län, Sweden.
Skalans betydelse vid utformning av stadsrum
When one experiences a place, it is a complex composition of both social and spatial factors.One of these spatial elements, is scale, which is influenced both by the room size and itsproportions. This paper aims to explore both large and small scale concepts and thus increasethe understanding of how scale directly and indirectly affects the experiences and uses ofurban space.First, is a theoretical discussion of scale in relation to aesthetics and the differencesbetween real scale and perceived scale. Next, is an analysis of spatial perception usingexamples from two existing sites. One, which is understood to have been planned in a largescale and one which is understood to have been planned in a small scale.When preparing this paper, the focus quickly became the importance of scale as itrelates to street spaces. The perception of a street usually takes place while in motion, whichforces it to be perceived in sections.
Platons demoniska Eros i dialogerna Faidros och Gästabudet
The purpose of the current study is to present an interpretation of Eros and its demonical aspect as it is described in Plato?s dialogues Phaedrus and The Symposium as well as to attempt to throw some light over the question in which way the erotic as such influences Plato?s notion of how to pursue philosophy. In the first part of the essay an account is given of the Platonic Eros as a unifying element and as striving for being. I defend the position that in the context of the interpreted dialogues philosophy is thought of as an erotic enterprise which takes place as a coming closer to the object of love. This coming closer takes place as remembering in Phaedrus and as creating in beauty in The Symposium.
Att vara en vara : En studie om att kommunicera sin identitet på Internet med bloggen som verktyg
The users of social media channels are today increasing rapidly. Because of this it has become more important for individuals to be seen and stand out of the crowd. The concept of personal branding has become more widespread and is today an important factor for individuals who want to communicate their personality on the Internet.The purpose of this study is to examine the role of personal branding in today?s society and to find similarities in how established bloggers use communication tools to increase their visibility. This has been done through qualitative interviews with individuals who write and shape their blogs depending on how they want to be seen on the Internet.By analysing our findings we came to the conclusion that personal branding is becoming more important in a world that is becoming more and more digitalized.
Aspekter på folkbibliotekens Internetsatsningar verksamheter, intentioner, regleringar
The aim of this thesis is to study different aspects of the public libraries' investment in public access computers connected to the Internet. What level of accessibility can be found at the surveyed libraries concerning the number of computers open to the public, as well as chat and email services? What activities have been taking place with the computers in focus, and what have the goals of these activities been? Is there any control of content, and what aspects of the Internet are, if that is the case, subject to censorship. And how do the governmental policies relate to the surveyed libraries' intentions and activities regarding the Internet? In order to answer these questions, each main library in the 42 largest towns of Sweden was surveyed response rate: 100 %.