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4239 Uppsatser om Place Marketing - Sida 60 av 283

Möten med historia : En intervjustudie om hur åtta elever ur årskurs nio möter historia i sin vardag utanför skolan

The main purpose of this paper is to examine how students in school year nine in the Swedish school come in contact with history outside of the school context. The paper also focuses on, if and how the students consider the contact with history as something different than, or similar to the history education that takes place during school hours, the student´s interest in history will also be examined. To gather the student?s opinions on these subjects, I have done interviews with eight students divided into two groups, with one group consisting of four girls and one group with two boys and two girls. The interviews took place at the students school located in a smaller city in Värmlands län, Sweden.

Grön Marknadsföring = En Naturlig Strategi : Analys av Grön Marknadsföring i dagligvaruhandeln

Syfte: Att analysera hur dagligvaruhandeln använder sig av Grön Marknadsföring internt och externt för att positionera sig som ett miljövänligt företag på marknaden.Metod: En deskriptiv undersökning med primärdata i form av personliga intervjuer från de tre största aktörerna inom svenska dagligvaruhandeln.Teori: ?Green Marketing Activities at the Three Levels? har används som modell för att ta reda på hur de olika företagen arbetar med Grön Marknadsföring. Modellen är uppdelad i åtta områden och tre nivåer för Grön Marknadsföring.Slutsats: Samtliga företag vill ta ett miljöansvar, men två av tre ser sig även ha ett ansvar att informera och hjälpa kunder till ett bättre handlande. Två av de tre undersökta företagen är mer inriktade på att bygga ett ekologiskt varumärke medan det tredje företaget är mer inriktad på att upplysa om ekologi. Undersökningen visar dock att alla aktörer har undermåligt arbete med marknadsföringen i butik för att fånga upp kunders ekologiska intresse.

Åttiotalisternas entré på arbetsmarknaden : Rekryterares uppfattning om åttiotalister

AbstractThe topic ?The effects of music in the supermarket on consumer behavior,sales, and customer state of mind? was assessed to try and analyse the emotionaldifferences that may occur as well as the sales variations that may arise fromplaying music in a supermarket. The reason for this study is that grocery storesare very common and abundant in most neighborhoods, as is man?s necessaryconsumption of food. In almost every city grocery stores must compete hardagainst each other in order to succeed in offering the most appealing options toconsumers.

Kultur för flera marknadsföring av teater för personer med dövhet eller hörselskada

Today many people with disabilities are excluded from cultural activities. The reason for this is that activities and the environment are not adapted to people with disabilities. The aim of this study is to describe the process to make cultural activities accessible and to describe the importance of good communication between cultural suppliers and their customers. Other questions raised are accessibility to cultural activities for people with hearing disabilities, the activities in the marketing process, the interaction between theatre companies and its audience and if the interaction has contributed to the theatre's future development. Qualitative interviews with staff responsible for integration at seven theatres have been performed.

Att placera eller inte placera... : En studie om socialsekreterares handlingsutrymme i ungdomsärenden

The present study deals with the scope of action available to a social worker when analyzing, assessing and proposing measures regarding young persons experiencing social problems. The interest in the subject area emanates from the fact that the number of youth placed in different forms of round the clock out-of-home care in Sweden increases, whereas research in the subject shows that such placement gives few positive results and sometimes even has negative consequences for their development.The study investigates how the preconditions of the social worker influence their scope of possible action, in particular as regards their place of work, the situation of the individual dealt with, and the profession itself being one based both on scientific evidence and knowledge gained by experience. Lipsky?s theory on ?street-level bureaucracy? and Hasenfelds theory on human servicing organizations form the theoretical framework of the present study. The empirical input comes from interviews with focus groups of active social workers.The analysis of the interviews shows that social workers generally feel that they have a broad scope of action as far as the regulatory framework and office management are concerned.

Lekstuga eller arbetsplats?: En studie om betydelsen av skolbibliotek för ungdomar i år 9.

The aim of this Master?s thesis is to investigate the importance of a school library for youths, age 14-16, from their perspective. We intend to study how they use and experience the school library both for educational- and leisure related purposes. We also intend to inquire their possibility to influence their school library. The literature that has been used consists of material from research concerning youth culture and school library.

Boktrailern : varför marknadsföra text med ljud och bild?

Syftet med den här uppsatsen är att introducera boktrailern som fenomen och marknadsföringsmetod. Likheter mellan boktrailern, bokomslaget och filmtrailern undersöks för att ge en bild av hur en "typisk" boktrailer ser ut och vilka funktioner den kan tänkas ha. Uppsatsen utforskar även boktrailerns möjligheter att nå ut till olika målgrupper i olika åldrar, samt pekar på svårigheter med att definiera en målgrupp. Ungdomslitteratur och fantasygenren kopplas samman med boktrailern och exempel ges på hur författare och förlag kan skapa relationer till läsare via Internet. Generella riktlinjer ges för vad som bör tänkas på för att tilltala flest potentiella läsare när en boktrailer används eller utformas.

Musik i livsmedelsbutik : Konsumentpåverkan genom bakgrundsmusik

AbstractThe topic ?The effects of music in the supermarket on consumer behavior,sales, and customer state of mind? was assessed to try and analyse the emotionaldifferences that may occur as well as the sales variations that may arise fromplaying music in a supermarket. The reason for this study is that grocery storesare very common and abundant in most neighborhoods, as is man?s necessaryconsumption of food. In almost every city grocery stores must compete hardagainst each other in order to succeed in offering the most appealing options toconsumers.

Sociala medier inom destinationsmarknadsföring : Om Stockholms och Sigtunas arbete med sociala medier

Syftet med denna studie är att undersöka vad destinationsmarknadsföringsorganisationerna (DMC) Stockholm Visitor Board och Destination har för syn gällande sociala medier. Samt att titta på hur dessa två arbetar med sociala medier i sin marknadsföring och även vilka fördelar och nackdelar en sådan marknadsföring kan ha.Studien har haft en kvalitativ utgångspunkt när det gäller metodval. Men ett inslag av kvantitativa aspekter har förekommit då en enkätstudie har utförts. Flertalet kvalitativa intervjuer har ägt rumt med relevanta personer för denna studie. En vardera representant från Stockholm Visitor Board och Destination Sigtuna har intervjuats.

Mot mer makt? - En studie om utvecklingsländers maktsituation i Världshandelsorganisationen WTO

This thesis examines the power of developing countries within the World Trade Organization (WTO). The research question is if there is a change in the power relations between developing countries and developed countries from the establishment of the WTO in 1995 and until mid 2006, and if so, why this change is taking place? The thesis has its theoretical starting-point within regime theory and views it from a critical theoretical perspective. A multidimensional why of dealing with the concept of power is being used to answer if there is a change in the power relations? The conclusion is that there is a small change in the power relations and that the developing countries are gaining more, but limited power.

Sjuksköterskors upplevelser av att ge stöd till anhöriga inom den palliativa hemsjukvården : En intervjustudie

 The purpose of this study was to investigate registered nurses experiences about giving support to relatives to patients within palliative home care. This study was descriptive with qualitative approach. The data collection was made in the form of semi structured qualitative interviews which took place in a Swedish city of medium size, in an area for palliative homecare. Six registrated nurses were interviewed which all gave informed consent. The study suffered no losses and permission from the director of the concerned department had been given prior to the start of this study.

Möten i kulturmiljöer : En studie av publika insatser i samband med arkeologiska utgrävningar

This essay is focused on the questions of and responsibility for where, when, how and why communication and meetings through archaeology should take place. I have critically studied Swedish public archaeology through three diverse archaeological excava­tions, one took place in the end of the 1980s, and two others in 2012.I have asked for under what circum­stances and with which goals the public efforts become possible. I have inter­viewed leaders for the archaeological excavations and/or the public efforts and questi­o­ned how and why they reached out to the public. I also searched for results and effects in order to problematize and value the public activities.Through interpretation of the resear­ched material it becomes clear that economic issues as well as archaeo­logists interests and engagements are of vital importance for public archaeology. Co-operation in the local community and archaeological documentation is crucial for the deve­lopment of archaeology and its role in society.Keywords: Public archaeology, Community archaeology, Heritage, Communication, Manage­ment, Historic environment education, Time Travel, Living history.

What helps or inspires busy moms while grocery shopping?

The purpose of this master thesis is to understand how busy moms experience their grocery shopping trips and the in-store environment. In gaining this knowledge, we aim at being able to suggest ways to improve the grocery shopping experience of busy moms; and present insights that can help food retailers in targeting this consumer group in-store. Methodology: We use an iterative approach, and work with photo elicitation interviews. We let our respondents capture their experiences in photographs, which then aid in recalling their memories in follow up interviews. Theoretical perspective: We base our theoretical perspective on environmental psychology where we use the original M-R model, and include personal and situational variables suggested by Bäckström and Johansson (2006); where the latter variable includes the views by Turley and Milliman (2000).

Vila i grönska. Gestaltningsförslag av en askgravplats till Tidaholms kyrka

Uppsats för avläggande av filosofie kandidatexamen i Kulturvård, Trädgårdens hantverk och design 21 hp.

Yes Logo

Abstract Title: Yes logo! What defines a good logo? Authors: Fredrik Dahlin and Vladimir Zunkovic Supervisor: Klaus Solberg Söilen. Department: School of Management, Blekinge Institute of Technology. Course: Bachelor?s thesis in Business Administration, 10 credits.

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