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4239 Uppsatser om Place Marketing - Sida 59 av 283
A value chain analysis for timber in four East African countries : an exploratory case study
This study is a value chain analysis for timber in East Africa. It was commissioned by Vi Agroforestry, a nongovernmental organisation registered in Kenya, Rwanda, Uganda and Tanzania engaged in a rural development program that involves promoting tree planting and enterprise development (Vi Agroforestry, 2012). The purpose of the study was to identify and describe common value chains for timber in the countries where Vi Agroforestry operated.
Value chain is a concept and a framework describing how to structure information regarding activities included in satisfying a certain customer need, e.g. procurement, logistics, transactions, production and marketing.
Riktlinjer för skapandet av digitala arkiv
The aim of this Master?s thesis is to present guidelines for making a digital repository. To attain this, useful factors for creating an archive were examined. Also different organisations? strategies were analysed.
Drömmen om The West : Bildanalys av företaget Swansons kataloger från 2002 och 2009
This study has been about the representation of the Swedish tourism company Swanson?s. They do trips in US and every year they do a brochure with many pictures. The objective of my study is to look how pictures help to constructs places. Its often problem with pictures because sometimes they are constructs.
The petrol station ? a hot spot along the road
The increased travelling of today makes nodes along travelling routes more and more important. This is very much the case of petrol stations. They constitute important nodes in the road network, filling up thirsty fuel tanks and hungry stomachs, guiding road users and providing vehicle-services. In this thesis the role of the petrol station for road users was investigated in order to find out if the petrol station was a potential hot spot. We performed an ethnographic field study at a petrol station and found that a great number of visitor activities took place at the petrol station.
Brand Brazil : En studie om brand equity på en emerging market
Title: Brand Brazil ? A study on brand equity in an emerging market Authors: Anders Andersson & Jonathan Karlsson Subject: Bachelor thesis in marketing, 15 credits Keywords: Brand equity, Emerging markets, Brand awareness, Brand associations, Perceived quality, Brand loyalty Purpose: The purpose of this thesis is to gain deeper understanding of how a company operating on an emerging market can work with brand equity, and what benefits it provides to the brand owner. Theoretical framework: The chapter begins with a description of brand equity to be further decomposed to its four dimensions; brand awareness, brand associations, perceived quality, brand loyalty Methodology: A qualitative research method with a deductive approach is conducted, where interviews with Brand/Marketing coordinators for the Brazilian subsidiaries of Volkswagen, Toyota and General Motors, are performed. Empirical framework: The chapter presents performed interviews that are supposed to describe our case studies? work and benefits from brand equity. Conclusion: This study shows that companies operating on an emerging market are working actively with brand equity, often in accordance with theory. The companies also experience positive effects from increased brand equity..
Sexualbrott, gärningsman, barn : - En studie i sexualbrottslagstiftningen
Abstract The law in sexual crimeis one of the most important sections in law that we have for the legalsecurity in relation to the victims. It took many years before Sweden began toactively examine how our laws were designed in this area, but throughout the2000s, several reforms have taken place. These have in turn led to SOU 2010:71,the inquiry is for us to have a new sexual offenses law again January 1st 2012. The major reform took place in 2005,which would change the whole structure of Sexual Crimes Act by the new Chapter6. The goal here was to increase the protection of children victims of sexualabuse of any kind. Furthermore, they changed the term "sexualrelations" to "sexual conduct" throughout the entire chapter 6.The reason for this was that the former term is considered to be misinterpretedthat an assault could be seen as mutual.
Specialpedagogers arbete i fo?rskolan med fokus pa? inkludering. Special educators work in preschool with focus on inclusion.
How do special educators work to include children with special needs in preschool? That was the question that our thesis proceeded from, and the purpose was to get an insight in the methods used by the special educators to achieve inclusion.
Our questions were:
? Is Swedish preschool a place for inclusion?
? How are special educators work organized and focused?
? Which experiences do special educators have working with children with special
needs in preschool, and what role do they mean that inclusion plays in this work?
Our procedure in this enquiry was to perform semi-structured interviews with 5 different special educators in two different cities.
Interpretation and analyis proceeded from three different theories: Urie Bronfenbrenner?s ecological systems theory, John Bowlby?s theory of attachment and Karsten Hundeide?s sociocultural theory. The result showed support for the idea of the Swedish preeschool as a place with many opportunities for inclusion. We have also seen how both money and political decisions has an impact on which possibilities the preschools receive to work with inclusion. In addition it became apparent that the methods used by special educators differed depending on both cities and districts.
Upplevelser i stora och små städer : En studie av upplevelseturism och platsmarknadsföring i Örebro och Säffle
A quantitative survey of students in grades one in high school, where the aim is to find out what factors affected their upper secondary school. The survey is based on marketing, and looks to how to market a high school..
Det digitala skolbiblioteket. En möjlighet för utveckling av såväl verksamhet som yrkesroll?
The aim of this paper is to study if implementation of a school library management system called FreeLib has created favourable conditions for the school librarians to cooperate with other professions and become a more forward working place. I have studied relevant literature about school libraries, organisation, digital libraries and documents that regulate school and library activities today as well in the past. In order to fulfil my purpose I have done a qualitative survey with six school librarians from Swedish primary schools with pupils at the age of 6 -16 years old. To identify strengths, weaknesses, threats and opportunities I found in the material I used a method called SWOT analysis. According to this study the use of the digital FreeLib system has developed a better teamwork between school librarians at different schools.
Svensk omega-3 om vi får be! värdebildande aspekter inom ett intustriellt nätverk applicerat på Sölvesborgsregionens fiskoljeprojekt
Syftet med uppsatsen är att skapa ett teoretiskt kunskapsbidrag där vi identifierar och kartlägger hur de olika litteraturområdena sammanfaller och samverkar i avseendet värdebildande aspekter inom ett industriellt nätverk. Studiens syfte är även att bringa klarhet i huruvida Sölvesborgsregionens fiskoljeprojekt är möjligt att genomföra samt att definiera eventuella hinder. Uppsatsen har två separata frågeställningar. För att besvara dessa har vi angripit den första frågeställningen, avseende de teoretiska litteraturområdena, utifrån en deduktiv ansats. Den andra frågeställningen, gällande fiskoljeprojektets genomförbarhet, har vi angripit utifrån en induktiv ansats.
Landskapsideal : hur uppväxtens landskap formar individen
The landscape can be something that you rest your eyes on, something that goes quickly past outside the windscreen or the place for the daily work.
To me, landscape is everything around us ? the city, the field and the forest. But what is landscape for you? What does the idea of the landscape stand for? How does our view of the landscape become influenced of the place where we grow up? And the differences between peoples different views of the landscape ? what does they depend on?
My point of the view for this paper is that the landscape ideals mostly depend on the landscape where you grow up and that it depends less on the differences between the individuals.
As a landscape architect the idea of the landscape is the essential. The more we learn, the more we realize how complex it is, but deep down we always have our own experiences and memories and that shapes our personalities.
Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC
A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.
Kulturupplevelsen - en tillväxtfaktor? : en fallstudie av festivalen Putte i Parken i Karlstad
As well as other politic fields, the cultural politics adapt to changes in society. The development in society has brought attention to the interaction between the cultural field and the economic field. One of the main goals within Swedish Cultural Policies today is the development of cultural and creative economics. Politicians and researchers claim that culture can be a significant part in economic growth in cities and making a place attractive to live in.I became interested in the discussion around the cultural experience as a factor of economic growth when I participated in a seminar at Karlstad CCC during Kulturparlamentet 2012. When I then started working at the music festival Putte i Parken during the spring of 2013 I thought about making this study.The main aim is to investigate in which way Putte i Parken can be a factor of growth and a factor of making Karlstad an attractive place to live in by analyzing documents, reports and literature in a qualitative way of working.
?De ser väl ut som vanliga människor, de är ju det? Bilden av bibliotekarien hos en grupp barn
The aim of this thesis is to investigate how children experience librarians, their knowledge, assignments and appearance. The children?s thoughts about libraries and librarians in general are also studied. Empirical data has been collected by interviewing children aged 8-12 years old. The method used is qualitative interviews performed individually, in pairs and groups.
Heliga sopor : skärvstenshögen utifrån ett polynesiskt perspektiv
In Scandinavia the general idea of the Bronze Age society is that it was organised as chiefdoms. The model for what they looked like is taken from the anthropological studies of the Polynesian chiefdoms. The aim of my study is to investigate a Scandinavian Bronze Age feature, known as cairns mainly containing fire-cracked stone. This is compared with how people in different Polynesian chiefdoms, looked at similar remain. This is done to get a background for new ways of interpretation of such remains.