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3127 Uppsatser om Place Branding - Sida 52 av 209

Att positionera företagsnamnet som varumärke: en fallstudie av Älvsbyhus

I samband med att konkurrensen ökar inser företag vikten av att positionera det egna företagsnamnet som varumärke för att lyckas på marknaden. Syftet med denna uppsats är att undersöka hur företag internt använder sitt företagsnamn vid positionering. För att uppnå syftet genomfördes personliga intervjuer med VD, marknadsdirektör och produktionschef på AB Älvsbyhus. För att skapa en unik och svårimiterad position har det framkommit att företag är beroende av hur väl det internt lyckas med att bygga det egna företagsnamnet som varumärke. Studien visar att företag internt positionerar det egna företagsnamnet som varumärke genom att stå fast vid sin övertygelse om vad varumärket står för och förmedla denna bild till de anställda och intressenterna.

Meningsskapande i formella och informella möten : En studie av Räddningstjänsten Karlstadsregionen

To work in an unpredictable work environment requires communication that functions well. In every organization it?s important that employees receive information that is relevant yet not confusing. Due to that, our ambition with this study is to understand how rescue effort organizations communicate in meetings; and whether their communication is clear or not. Our subject for this case study is the Emergency Services in the region of Karlstad.

Metoder för att generera sudokun med få ledtrådar

In this report, we review various methods for generating valid sudoku with few hints. The report begins with a bit of terminology and anoverview of various methods that can be used to generate sudoku. Subsequently we go through the results of these generating methods, where wecan see that in order to generate sudoku with few clues, one must takespecial care how to place the clues of the sudoku. Finally we come to theconclusion that one of the neighbour-generating-method wasthe fastest algorithm for generating sudoku..

All invited : waterfront park design for sustainable tourism in Miches, the Dominican Republic

Hidden away in the pristine landscape on the northeast shore of the Dominican Republic, the remote village of Miches is on the verge of shifting its economic resource base from traditional fishing into what could become an international model for sustainable tourism. The aim of this thesis was to produce a vision of a waterfront park near the center of the village; demonstrating concept-based landscape design that reflects the goals of sustainable development originating from the local incentive structure. A composite landscape analysis and design concept both served to inform and guide the design work, which was executed through model building, hand drawings, and production of a visual presentation in the format of an architectural competition entry. The design concept, All invited, signifies the distinction between the development that is about to take place in Miches and the otherwise common all-inclusive resorts, where tourists are set apart from the local community and spend most of their time within the fenced-off premises of the hotel. All invited also captures the typical Dominican hospitality, and mirrors the aspirations of turning Miches into a safe and welcoming place for visitors. The result is a public park design that is equally inviting local residents as it is to tourists, and where the unique qualities of the site are emphasized without being exploited.

Fornföreningen Fibulas museum : Svårigheter med att rekonstruera en plats

Fornföreningen Fibula on the Aland Islands contacts the author because its members want to create a museum.The purpose of this two years master?s thesis in Archive, Library and Museum studies is to shed light on what a museum really is. The research question I have answered is ?what is a museum and is this what Fibula really wants in their reconstructed Viking village??. Based on interview material, ethnographic field studies, relevant research in the subject and documents from Fibula, I have answered the research question.

Kritiska aspekter och dess betydelse i en intern varumärkeskampanj : En studie om anställdas attityder för en varumärkeskampanj och dess påverkan

Sammanfattning - Abstract Titel: Kritiska aspekter i en intern varumärkeskampanj och betydelsen av demEn studie om anställdas attityder i ett fallföretagFörfattare: Martina Karlsson och Susanna Vestin Handledare: Thomas Michel Institution: Blekinge tekniska högskolaKurs: Kandidatarbete i företagsekonomi, 15 högskolepoäng Syfte: Syftet med denna studie är att analysera och identifiera vilka kritiska aspekter som finns i samband med en intern marknadsförings kampanj. Metod: En kvantitativ enkät kommer användas vars svar kommer testas i en hypotes.Slutsats: Regionala skillnader råder vilket kopplas till de kritiska aspekterna.Viktiga aspekter för att lyckas med en intern varumärkeskampanj är uppföljning, återkoppling, tydlighet och strategi. Nyckelord: intern varumärkeskampanj, kritisk aspekt, Swedbank, varumärkesplattform.

Under hökens alla vingar : Fördelning och sortering vid upptagningshemmet i Sandsbro mellan åren 1933-1935

Under the hawks wingsDistribution and sorting at the upptagningshem in Sandsbro between the years 1933-1935This paper aims to study a so called ?upptagningshem? in Sandsbro, Sweden during theperiod 1933 to 1935. All the children during those three years were enrolled in theupptagningshem is included in the study, a total of 101 children. The main sources studied areprimary sources obtained from the county archive in Kronoberg which is shown in aquantitative method with the thesis that the upptagningshem works according to YeheskelHasenfelds ?people-processing technologies?, which acts as a sorting device which meanscategorizing and classifying activities where different kinds of people are sorted and based onthe results taken care of, by appropriate other organization that can provide the rightresources.

Employer branding : En organisationssociologisk fallstudie av Ikeas arbete med att vara en attraktiv arbetsgivare

Idag finns det inga regler i Sverige fo?r hur ha?llbarhetsarbete ska redovisas vilket har resulterat i att redovisningen av ha?llbarhetsarbete ser olika ut fo?r olika fo?retag. Den ha?r studien har underso?kt vilka delar av ha?llbarhet svenska fo?retag redovisar och till vilken grad samt hur redovisningen har fo?ra?ndrats o?ver tiden. Vidare har den underso?kt vilka fo?rklaringar som kan ligga till grund fo?r resultatet.

Den bortglömda arbetslösheten? : En undersökning av hur socialdemokraterna beskriver sin ekonomiska politik under 1970-, 80- och 90-talet

The economic policy of the Swedish Social Democrats has undergone major changes during the last thirty years. From using a so-called Keynesian policy to promote full employment in the economy, the Social Democrats have switched to a more monetaristic policy to promote low inflation instead. What I intend to do with this study is to see if the policy change also can be noticed in how the party describe their own policy. Have the Social Democrats been open and transparent with their change in priorities, or have they tried to hide this in their rhetoric?The purpose of this thesis is to examine if one can notice a change from a Keynesian to a monetaristic policy in the Social Democrat?s descriptions of their economic policy.

Informationsutbyte och anpassning i affärsrelationen mellan elbolag och kunder

To identify the exchange and adaptation that takes place in the business relationship between electricity suppliers and electricity customers and analyze how these factors affect the strength of the relationship.The investigated concepts create synergies. The strength of the business relationship in the current situation is dominated by weak reciprocity in adaptation and an inefficient exchange of information with low frequency..

Konkurrenskraft på öppet hav : Effektiva konkurrensstrategier inom den svenska båtindustrin

The Swedish boat industry is considered quite conservative and subject to only limited development. The purpose of the study is to explain the structure of the boat industry, to analyze and evaluate ways of competing and provide recommendations for developing a competitive strategy. The aim of this thesis is to explain how to be competitive in the Swedish boat industry. To be able to do so three areas are used to deepen as well as broaden the understanding. The three areas within competitiveness we have chosen to highlight are differentiation, individualization and distribution.

Neurointensivvårdspatientens förutsättningar för ett optimalt neurologiskt wake-up test : en observationsstudie

Background: Examinations with the intent to assess neurological functions and level of conciousness are common in neurocritical care, but the effect on the patient is not entirely researched.Aim: The purpose of this study was to describe the patient?s situation at the neurological wake-up test concerning the environment, nursing interventions and the possibility given the patient to become awake, and if these conditions affect the outcome of the wake-up test.Methods: A quantitative observational study took place at a neurocritical care unit, where 20 patients were observed from interruption of sedation to the neurological assessment, which was performed by a neurosurgeon or a specialized critical care registered nurse. Nursing interventions, environmental factors and physiological parameters were documented.Result: Twelve intervention varieties to control patients? physiological parameters were used. CPP > 80 mmHg was found in 90 % of observations.

Cancersjuka patienters upplevelse av livskvalitet och välbefinnande i samband med yogautövning. : En deskriptiv kvalitativ studie med semistrukturerade intervjuer.

AbstractAim: The aim of this study was to describe cancer patients? experiences of quality of life and wellbeing in relation to yoga practice.Method: A descriptive qualitative study with semi structured interviews was carried out during the fall of 2009 at the University of Uppsala. Informants in the study were cancer patients who were participating in the yoga/psychotherapy group at the clinic of oncology at the Akademiska hospital in Uppsala.Result: Five out of six informants experienced that their quality of life and their wellbeing improved by practicing yoga. One informant had mixed feelings which were not due to the yoga practicing, but to the place where it was practiced. For her this place was associated with illness.

LANDALA Stadsdel i skuggan av det f?rg?ngna

In the post-war era many European countries were recovering from the ravages of the bombings of the second world war destroying whole countries. Sweden being neutral was spared the destruction of war but instead we demolished almost as much housing all by ourselves. A social program was modeled to modernize the country and to drag the swedes out of poverty by building one million apartments in just ten years and demolishing the old, dilapidated working-class neighborhoods. The traumatic events of the demolition of large areas of both the central and the outskirts of most Swedish cities is still very much present in the collective memory of people today and the new modernistic districts are still paying the price of that, more than fifty years later. Today these modernistic districts are in need of repair, and they are often homes to groups alienated from society making their reputation even worse.

Band eller hjul? : Lämpligt fordon för EOD-specifika behov i Afghanistan.

The background to this paper is the events that have taken place in the Swedish area of responsibility in Afghanistan where Swedish troops have been ambushed by the insurgents. Although the troops primarily where riding in Toyota Land Cruisers they had no casualties. I think that the Swedish force needs other vehicles that can be armed and are armoured.When I compared three different types of armoured vehicles, I found that PTGB 6 is the vehicle of choice, according to the special needs that a Swedish EOD-squad, their task and their equipment have. .

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