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3127 Uppsatser om Place Branding - Sida 36 av 209

I förfallet speglas staden : om det övergivna rummets betydelse

The Essay starts with studying the time after the Second World War and its boom, the force behind many of the abandoned locations we see in our city today. Thereafter the idea of place is looked into, its importance for the individual and how the own individual experience affects the experience of place. It is about how we can create own places and through that recapture the city and give it meaning and contents again. The social aspects are being discussed as an important component of creating a feeling of reality. Further studies the abandoned rooms historical values since the past have an ability to raise the experience of a place. How decayed depends highly of economy and how we have gotten so used to changes that we accept capitalism as a driving force to decay is also being discussed. Thereafter the planers roll for the abandoned places in the city is being raised.

Brand Switching : En kvantitativ studie av ICA:s övergång från Euroshopper till ICA Basic.

SammanfattningI dagens läge är konkurrensen inom livsmedelsbranschen stenhård och företag försöker på alla möjliga sätt att marknadsföra sina produkter. Dock räcker det inte med att endast göra reklam för sina produkter, utan man måste integrera med kunderna och skapa underlag som möjliggör en positiv varumärkesimage i kundernas ögon och får dem att känna en positiv känsla inför företagets varumärke. Ett sätt att dra detta ett steg längre är att använda sig av corporate branding, som syftar till att man använder sig av ett varumärke som är detsamma som företagsnamnet. Detta kan vara såväl positivt som negativt, då företaget måste vara väldigt konsekventa i hela företagskedjan, eftersom konsumenterna kommer bedöma företaget och dess produkter utifrån helhetsintrycket och inte bara på hur bra de upplever att den specifika produkten är. Ett dåligt bemötande av en medarbetare, som arbetar för företaget, kan leda till att konsumenter väljer bort det varumärket vid inköpet.

Tack för kaffet! : - en analys av konsumentbeteende hos Premium Coffees potentiella kunder

Hur resonerar potentiella kunder kring inköp av produkten som ens företag tillhandahåller? En av de främsta frågorna hos en marknadsförare, men också en fråga som är aktuell i vår marknadsekonomi i stort. Konsumentbeteende är därför ett givet fält inom företagsekonomin. Men hur går det till när konsumenten är ett företag? Vilka aspekter är viktiga och varför? Vilka marknadsföringsinsatser bör genomföras utifrån denna adderade förståelse? Det är utgångspunkten för denna uppsats.

Textilhantverkets betydelse i Uppåkra - en studie av Uppåkra och närliggande agrarboplatser

This survey deals with textile production and how it was carried out during the late Iron Age,with main focus on a central place, Uppåkra. A comparison has been carried out betweenUppåkra and two agrarian settlements, Fosie and V. Karaby, from the nearby landscape toinvestigate whether any variation in production can be detected. The value of textiles has alsobeen investigated to determine whether a potential specialization in production may have ledto a surplus.An analytical and comparative method has been used with focus on the context of thematerial.The results show that the textile production vary at the different sites, and that a need fordifferent types of textiles has existed. At Uppåkra, the possibility to produce fine threads andtextiles existed as demonstated by the findings of small and lightweighted spindle whorls.This suggests that the production may have included both fine and coarse textiles.

Att fånga flödet i kollektivtrafiken : En jämförelse mellan handelsplatser i Hong Kongs och Stockholms tunnelbana

The retail sector is in a continuous development. What demand looks like and where the consumers want to shop has changed during the last years. Market place, demand, supply, external factors and politics affect how the retail sector develops. To make a market place attractive a variety of factors have to be considered.In Hong Kong a model called Rail & Property is used, this means that the development of the subway is integrated with the development of the city. The model is both successful and economically sustainable.Today the supply of shops and services in Stockholm´s subway stations is rather small.

Multi-use arena i Sollentuna

A place that mixes different kind of uses of space. Two main theatres inside and a lot of smaller rooms for different venues. A methaphor the tide have strong impact of shaping the building.

Läsfrämjande på gymnasieskolan ? hur samarbetar bibliotekarier och lärare?

This thesis investigates collaboration between teachers and librarians concerning reading support activities in senior high schools in Sweden. The following questions were posed: 1. How do the teachers and school librarians cooperate when it comes to promoting reading? 2. To what degree of cooperation is that? And how is the level of cooperation perceived? 3.

Ett fiskeläge och bruksort söker sin nya identitet : stadsplanering i Höganäs

Höganäs kommun ligger i nordvästra Skåne. Centralorten har vuxit fram ur två byar, ett fiskeläge och en bruksort. Under 1900-talet har staden växt samman. Men resultatet har blivit en delad och brokig stad.Med sitt attraktiva läge vid Öresund och som en del av Öresundsregion lockar kommunen nya invånare. Höganäs kommun har som mål att gå från att vara 8 500 till att bli 10 000 invånare i centralorten.

E-böcker och bibliotek. En diskussion kring den digitala beståndsutvecklingens möte med en gryende e-boksmarknad

In Scandinavia the general idea of the Bronze Age society is that it was organised as chiefdoms. The model for what they looked like is taken from the anthropological studies of the Polynesian chiefdoms. The aim of my study is to investigate a Scandinavian Bronze Age feature, known as cairns mainly containing fire-cracked stone. This is compared with how people in different Polynesian chiefdoms, looked at similar remain. This is done to get a background for new ways of interpretation of such remains.

Bilderboken i förskolan : Högläsningens betydelse för barns språkutveckling och delaktighet

The purpose with this study has been to get a previous knowledge about how pre-school teachers look at the impact of the picture book for children and their language development and participation at the age of three to five years. The study was carried through inquiries at a pre-school in a west Swedish urban district. The study proceed from the sociocultural theory which means that children learn by teamwork with other more experienced individuals. The result shows that the pre-school teachers consciously let the interest of the children guide the choice of books. At the same time they push for the meaning of conversation with the children.

Utnyttjandet av ligghallar hos dikor och kvigor av köttras under vintern :

Cattle used for meat production can be held outside all year round and due to the legislation they should have access to shelters or other buildings for protection against the elements giving them a dry and clean bedding. There are different opinions concerning their need of protection and the question about necessity of shelters for cattle is of current interest due to a less profitable economy in meat production and the investment costs for shelters. The aim of this study was to acquire more knowledge about the natural behaviour of cattle concerning their use of shelters. The basis of the study was a series of questions regarding when animals choose to stay in shelters, if shelters were used less when they had access to protecting vegetation, how temperature and weather conditions affected the use of shelters and the influence of distance between shelter and feed. Behavioural studies was conducted at five different farms where six groups of suckler cows and heifers of following breeds and crossbreeds were observed; Aberdeen Angus, Charolais, Hereford, Scottish Highland Cattle, Simmental and the Swedish breeds SKB and SRB.

Varumärket Sverige : En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.

In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.

Allmänhetens involvering i planeringsprocessen : En studie av två olika metoder för gatuundersökningar

It might seem obvious that public opinions should be included in the planning process. However, it is not clear to what extent. Statutory forms of public participation attract little interest since many people feel that it is hard to make a difference. The purpose of this study was to engage those that normally do not get to speak their mind in the planning process. In this study, two methods for conducting ?on-street surveys? were investigated.

Stanna kvar! En kvantitativ studie om flyttintention och bostadskarri?r i resurssvaga omr?den

Residential segregation is one of the reasons why individuals suffer from unequal opportunities to succeed in life. Factors, such as education, income and health are affected by the spatial separation of groups. Residential segregation occurs throughout the city yet the focus often falls on socioeconomically disadvantaged neighbourhoods. These neighbourhoods are portrayed in an unfavorable light and tend to be stigmatized. A well-established approach for policymakers to address these inequalities is through tenure mix policies, with the aim of creating more diverse neighborhoods.

Drömmen om The West : Bildanalys av företaget Swansons kataloger från 2002 och 2009

This study has been about the representation of the Swedish tourism company Swanson?s. They do trips in US and every year they do a brochure with many pictures. The objective of my study is to look how pictures help to constructs places. Its often problem with pictures because sometimes they are constructs.

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