This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

This study explores the effects of two different post-treatment methods on stain reduction in glazed creamware from the late 20th century. The objects stains have been characterized by type one and type two stains which is the result of prolonged contact with food residues, were subjected to the same initial stain reduction. The two post-treatment methods examined are soaking the objects in deionized water and surface rinsing with deionized water. The comparative analysis included photographs under normal and UV-light exposure to assess stain visibility, weight measurements before and after treatments to monitor the absorption and evaporation of liquids, and observations throughout the experiment. The results revealed that while type two stains showed significant alterations after treatments, specifically after soaking, type one stains remained unaffected by both methods.

This thesis deals with two types of agrarian remains in relation to settlement remains; clearance cairns, low stone walls and house terraces in the area of Northeastern Uppland and the area north of Lake Mälaren, during the middle Iron Age. The aim whit this thesis is trying to get a better understanding of the relation between agrarian and settlement remains in Uppland. Three places have been chosen where these three elements are present and they are interpreted through Richard Whites concept of middle ground but also Landesque capital. The three elements have shown to be expressed in different ways in all three sites. It is possible to see two areas with different traditions, but also to see two areas that closely interact with each other, this opens up for a new discussion around agrarian remains in both areas.

The aim of this Master?s thesis is to examine the reading support activities performed by the school libraries of five Swedish upper secondary schools. It focuses upon fiction reading. Two main research questions are asked: the first one in order to find out what kind of ideas of fiction, fiction reading and young people that are held by the librarians of the five libraries, the second one in order to find out what the motives behind the reading support activities are. One additional research question is asked to examine how the librarians estimate the results of the reading support activities, and furthermore how the students seem to respond to them.

This analysis is about the fourth basic competence and how you can define it, what it includes and if it is possible to find it in the new curriculum for the Swedish high school; Gymnasiereformen -07. The analysis was focused on the following subjects; Mathematics, Social science and Swedish. The aim with this analysis has been to create a summary in the field of information literacy and to define the fourth basic competence. The analysis were focused on and delimited by the following conceptions; information literacy, digital competence and the information search process. The sources of information has primarily been taken from the field of information literacy and statements from professionals in the fields of information literacy and education.

Risk analysis in connection with transportation of dangerous goods is associated with great uncertainty. In addition there are a number of specific problems that the risk analyst faces when risks associated with transportation of dangerous goods are to be analysed. In this report those problems and uncertainties are described.One of the most important conclusions in this report is that uncertainty analysis within risk analysis in connection to transportation of dangerous goods has to be made more effective..

In the late 1900s the Islamic feminist movement arose in a time of an Islamic renaissance in the Arab world. Even though it started as an Arabic movement it quickly spread to the international arena and became global. Today there are Islamic feminists all over the globe and this study is a discourse analysis with a focus on the Islamic feminist movement of today. The aim of the study is to investigate what the members of the movement have in common and on what viewpoints their opinions differ. The material used for the study is Internet blogs written by Islamic feminists and the timeframe of the blog posts stretches from the start of the Arab Spring until today.

"A discourse analysis of the debate on prostitution 1993-2011" The aim of this essay is to investigate how prostitution is constructed in the debate. The analysis is based off debate articles from four of the biggest Swedish news papers. Articles from two periods of time has been chosen, 1993-1999 and 2008-2011. The specific periods were selected because they revolve around the Swedish ban on the purchase of sexual services in 1999, and when it was evaluated in 2008. With a constructivist aim based on gender research, the themes and subject positions of the debate are explored via discourse analysis.

This study sets out to investigate the social significance and political use of three historical places, from the theoretical starting points of landscape, objects, society and rituals. The Teutoburger Forest in North Germany has had an international effect, being a german national icon during the reformation and through two world wars, Old Uppsala is a place of great importance for the creation and reproduction of Swedish national identity during several hundred years, and Eketorp ring fort on Öland in Sweden is of more regional importance. All these places have been used for social and political reasons through history. History can be used in a constructive or a destructive way. This study stresses the importance of a critical scientific tradition..

This thesis aims at determining the heat losses in a property vent stack and its roof valve. Upon request of a company, the vent stack is analysed for possible heat recovering solutions to be implemented, while relining of the drain system is executed and with a suitable payback time for the economic investments. The heat loss calculations are based on data for properties that are located in the Stockholm region, but also easy to change depending on the situation. The calculations are done on pipes made out of cast iron, which still is the most common type of drain pipe in Sweden, and these are the pipes that relining is usually made on. The calculations that needed to take several variables into account have been done in MatlabR2014a and the thermos dynamical properties that were used in those calculations have been extracted from EES.Three different types of heat losses in the vent stack have been taken into consideration in this thesis.

Stump harvest could be found in the late 1970?s and the early 1980?s. And now when the prices on energy are high it has become an interesting topic again. This work has been conducted within Holmen Skog?s stump harvest testing in Norrköping.

The aim of the study was to test whether or not menstruating women?s levels of haemoglobin changed after three weeks consumption of Blutsaft. Previous studies on nutrition supplements including iron have shown increased haemoglobin levels. On Blutsaft, however, there are no studies carried out and published. The participants in this pilot study were menstruating women, with haemoglobin levels between 105 and 125 g/l at the initial part of the study.

The aim of this master thesis is to examine how leadership in public libraries is constructed discursively in the Swedish library field of today. The empirical material reviewed is job postings and articles from three library related journals.The thesis seeks to identify what different leadership discourses can be found by looking at definitions, forms of address, present actors and themes emerging. It also aims to examine the contingent presence of late modern leadership theories in the order of discourse. The leadership theories primarily investigated are New Public Management (NPM) and value-based leadership.The theoretical starting point of the thesis is discourse theory, developed by Ernesto Laclau and Chantal Mouffe. In the analysis a model of four phases is used; in which central concepts of discourse theory help identify the discourses.

The forest in the county of Småland has been utilised for a long time. One of the most important forms of utilisation of wood has been charcoaling for the benefit of the iron industry. Shortage of forest in relation to the iron industry, was discussed already in the 17th century in Sweden. The aim of this study was to analyse the purchase and consumption of charcoal at Storebro Bruk, an ironwork in Småland, during the period 1793-1850, as well as analyse the shortage of forest at the time. To determine the utilisation of the forest in the area, I have used historical sources from Storebro Bruksarkiv.

The essay is an effort to examine and define three examples of liminal dance performances through an aesthetic, hermeneutic and semiotic analysis. The examples are three dance or liminal performances, made by three different choreographers and performed at ?Moderna Dansteatern? and ?Dansens Hus? in Stockholm during September and October 2005. In the effort to determine the liminal and cross-over in the performances, the analysis focus on aspects such as: the character of the work, choreography, the use of scenery, stage light, requisites, conception of place and interior room, the use of costume and mask, the use of different media as text, pictures, film, and music or not using any these, and the interaction with the audience. The analysis depends on a historical background and the use of literature in the subject.