In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.

Målet med detta examensarbete har varit att undersöka möjligheten att visa larmstatus från en byggnad på en tredimensionell VRML-modell. Modellen skall kunna visa status baserat på händelser från larmsystemet och erbjuda viss interaktion på objekt i modellen. Resultatet som jag uppnått är ett Javafönster i vilket en tredimensionell VRML-modell är presenterad. För att presentera modellen används en VRML-tolk till att ladda in modellen. Java 3D används sedan för att presentera modellen för användaren.

Syftet med vår studie är att undersöka vad lärare fördelat på åtta kommuner i Sverige anser om sin rådande lön och löneutveckling. Läraryrket är ett av de viktigaste yrkena i vårt samhälle och har en mycket lägre ingångslön och lägre löneutveckling jämfört med andra akademiska yrken med samma utbildningstid. Undersökningen genomfördes med hjälp av en kvantitativ metod i form av enkäter. Enkäterna delades ut till 84 stycken verksamma lärare i grundskolans tidigare år, grundskolans senare år samt på gymnasiet i åtta olika kommuner i Sverige. Merparten av våra respondenter anser att deras lön är alldeles för låg och de känner ingen optimism för att det kommer att ske några större positiva förändringar inom snar framtid..

Bakgrund: Borderline personlighetsstörning (BPS) har en bred symtombild som främst karaktäriseras av en känslomässig instabilitet hos individen. Flertalet förklaringar till uppkomsten finns men de allra flesta grundar sig i en otrygg uppväxt. Inom patientgruppen är det vanligt med suicidala handlingar samt ett aktivt självskadebeteende utan avsikt att avlida. Syfte: Denna studie siktade till en ökad insyn och förståelse för hur patientgruppen upplevde det att leva med diagnosen BPS samt hur de upplevde att de blir bemötta inom vården. Metod: Litteraturstudien genomfördes med en kvalitativ ansats. Åtta stycken vetenskapliga artiklar svarade mot underliggande studies syfte.

AbstractThe purpose of this essay is to discover the driving forces in top athletes, concerning training, body image and social positioning. Furthermore the object is to study how important being fit is for social reasons in today?s society. The athletes have been interviewed face-to-face and described their personal drive regarding training, their goals and the significance of the sport. They have also described how they see the image of the ideal body that currently exists within the field of sport and society and how training affects their own body image.

Bakgrund: Globalt ses en ökad internationell migration där Sverige varje år tar emottiotusentals asylsökande. De asylsökandes rättigheter skyddas av internationella deklarationer och konventioner om mänskliga rättigheter, där rätten till hälsa är central. Ändå lider asylsökande av hög grad av ohälsa, mycket till följd av deras status som asylsökande och den utsatthet som det medför. Att dessutom vara gravid gör dem extra utsatta trots att de har rätt till mödrahälsovård på samma villkor som icke-asylsökande i Sverige, då de inte har rätt till övrig sjukvård. Barnmorskor inom mödrahälsovården arbetar för vård på lika villkor utifrån kompetensbeskrivningen och den etiska koden, men utifrån lagstiftningens begränsningar riskerar barnmorskorna ställas inför professionsetiska dilemman i vården av asylsökande gravida kvinnor.

The aim of this study was to examine retiared individuals view of oral health and dental care. A questionnaire was sent to three different retirement organizations and answared by 106 participants. Our studie showed that irrespective of education or health status, the majority considered oral health and dental care was important and will become so in the future. Most elderly individuals can consider getting help with their oral health with oral health care in the future. This studie showed that the elderly are concerned about their appearance.

Title: Shop at us ? and we?ll carbon offset! ? How large and well-known companies affect consumers feelings towards their brand by using green marketing and CSR.Authors: Emilie Jäfvert & Carolin RuthbergAdvisor: Christine TidåsenLevel: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2011Keywords: Green marketing, CSR and branding.Question: How do large and well known companies affect their customer?s view towards their brand by using green marketing and CSR?Purpose: The purpose of this thesis is to investigate how high consumer?s value companies who works with green marketing and CSR, and also to find out how it affects the company brand.Method: We have chosen to do a qualitative research with a deductive approach. We have done five open interviews with companies and ten open interviews with consumers to conduct our research.Theoretical framework: Our theoretical framework includes four different areas; CSR- Corporate Social Responsibility, green marketing, brands and consumers. These sub-chapters include theories that will help the reader get a better understanding of the areas.Empirical studies: We have gathered empirical data by multiple open interviews. Two of the five interviews with the companies were face-to-face, two via email and one over the phone.

We have made a qualitative study where we have chosen to interview a number of respondents consisting of ophthalmologists, eye nurses and patients. The purpose of the study was to examine employees' perceptions of patient-related status and treatment and quality, and meaningful participation in the work. The conducted interviews, we then sat in relation to how patients experienced the visit to the eye clinic and their perception of accessibility and hospitality. The result is then compared against the policy of the Title use of internally and we have also tried to explain what is happening with the help of various theorists. Theorist that we made use of is Maslow, Foucault, Deming (TQM) and Herzberg.

Syftet med denna uppsats är att undersöka hur blivande lärare ser på ämnet idrott och hälsa och dess status i skolan. Undersökningen baseras på en studiegrupp bestående av 229 lärarstudenter vid Högskolan i Kristianstad. Undersökningen är en kvantitativ studie som utfördes med enkäter. Studenterna har fått besvara frågor om sin uppfattning och åsikter om ämnet idrott och hälsa. Resultatet av studien visar att den egna skoltiden i stor utsträckning påverkar lärarstudenternas uppfattning om ämnet idrott och hälsa.

Thesis Purpose: The purpose of our thesis is to explore different plausible scenarios concerning the future of the Swedish produce industry with regards to branding. Methodology: In order for us to answer the research question and fulfill its purpose, we have utilized a qualitative approach combined with of both an inductive and deductive theoretical approach. Our study is both explorative and speculative. Theoretical Perspective: The theoretical framework of our research is based upon Porters Five Forces and Competitive Advantage combined with Kapferers Brand Identity Prism and his ideas on Brand Innovation. Additionally, we have utilized the Game Theory.

This study examines whether it would be profitable for travel distributors in the charter to expand its offerings to other travel related products, and also the products that are in demand. We are also studying the role that brand has for customers' choice of travel.According to Hellman, e-commerce is to be preferred since it is competitive because it gives the travel distributors the opportunity to lower down prices. Therefore, we also investigated the proportion of respondents who would consider buying these travel-related goods through the travel distributors? websiteIn support of this study, is a survey with a population of 100 charter travellers. Respondents are divided into two groups where the first group consists of people who have booked their trip in stores, and the other via the Internet.

Denna uppsats behandlar förekomsten av den optionella subjunktionen som i svenska objektsrelativsatser. Sökningar gjordes i en svenskspråkig korpus för att hitta objektsrelativsatser med och utan som. Resultaten undersöktes mot bakgrund av två hypoteser gällande processningseffektivitet och tillgänglighet hos referenter. I båda fallen styrktes dessa hypoteser. Som tycks vara mer frekvent i relativsatser där många ord skiljer matrissatsens korrelat från relativsatsens finita verb vilket stödjer principen Maximize On-line Processing som formulerats av Hawkins och som grundar sig i teorier kring processningseffektivitet.

The value of a good reputation for organizations is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization?s communication strategies must be developed to sustain the organization?s reputation during and after a crisis.In the field of crisis communication there are two distinguished theories which concern what an organization with help from crisis communication should do to undergo a crisis without losing its reputation. These theories are image repair theory and situational crisis communication theory (SCCT).

Westhelicopter INC. has an aviation workshop providing qualified helicopter maintenance in accordance with PART-145. Maintenance and administrative base is situated in Luleå at Kallax airport. The types that Westhelicopter INC are currently authorised to service are: Eurocopter AS 350 Base/Line Maintenance, Eurocopter EC 120 Base/Line Maintenance and Robinsson R44 Base/Line Maintenance. The thesis work has been to make new maintenance programme for Westhelicopter INC. This maintenance programme will be used to follow-up the time of the components, service bulletins and ADs.