Syftet med denna studie är att undersöka svensklärares föreställningar om lärobokens roll i svenskundervisningen på gymnasieskolan. Enligt tidigare forskning dominerar läroboken i undervisningen i såväl Sverige som Norge men graden av läroboksanvändning kan vara kopplad till en rad olika faktorer. Några av dessa är undervisningsämnets struktur, lärobokens status och lärarens individuella lärarstil. Fyra yrkesverksamma lärare har intervjuats om hur de i sitt arbete förhåller sig till läroboksanvändning. Det tyngst vägande skälet mot att använda läroboken är att färdigproducerat material upplevs hämma kreativiteten.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Konservatorprogrammet15 hpInstitutionen för kulturvårdGöteborgs universitet2014:43.

During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms increasingly are adopting more responsible behaviour towards their societies. In this context, one critical question is to understand how corporate conduct may affect brand equity. The purpose of this study was to find how brand equity (BE) measurement methods embrace corporate responsibility (CR), based on a literature review.

Denna sociologiska uppsats behandlar frågor om grupperingar på fängelseanstalt. Syftet är att beskriva varför och utifrån vilka referensgrunder de intagna på anstalten i Halmstad interagerar med varandra. Uppsatsen gör ett försök till att besvara följande frågor:- Vilka personliga egenskaper, attribut, bakgrundsfaktorer eller anstaltsvillkor skapar grupperingar på anstalten i Halmstad?- Vilka attribut och faktorer är statusframkallande och hierarkiskapande?- Har de före detta intagna och personalen samma syn på grupperingar och statusframkallande attribut och faktorer?Uppsatsen bygger på kvalitativ metod i form av intervjuer med före detta intagna samt anställda på anstalten i Halmstad. Resultatet av intervjuerna påvisar att det finns faktorer som är av större betydelse än andra, för vilka de intagna umgås med.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

ABSTRACT The purpose of this medical record research was to study 30 patients with chronic subdural hematoma on a neurosurgical clinic, mapping documented nutritional status, preoperative fasting and hydration and energy supply before surgery. In addition peroperative administration of fluid and vasoactive drugs, as well as postoperative complications and length of hospital stay were studied. The mean age of the patients was 71 years. Nutritional status was evaluated in 12 patients, out of these seven were judged to be at risk for under nutrition. Fifteen patients had surgery day 1 (total fasting time on average m 11 h), eleven had surgery day 2(29 h), three had surgery day 3 (35 h).

   Syftet med föreliggande examensarbete är att undersöka hur barn positionerar sig i sin lek, vilken status dessa positioner har samt hur statuspositionerna förhåller sig till varandra. Som datainsamlingsmetod har observationer använts, både med hjälp av fältanteckningar samt videoinspelningar. Datainsamlingen ägde rum på två olika förskolor där barn i åldrarna tre till fem år observerades sporadiskt i cirka fyra veckor under tiden de hade fri lek. Empirin har analyserats utifrån ett sociokulturellt perspektiv med hjälp av ett urval av tidigare forskning utifrån arbetets centrala teman, som redovisas i kapitlet litteraturöversikt. Resultatet visar med ett urval av episoder på hur barn skapar, upprätthåller och omförhandlar sin position i leken samt vilken statusposition ett barn tillägnas utifrån olika faktorer.

This thesis aims to explore how musicologists reason about publishing their articles in open-access journals. What is the challenge they face and what are the possibilities musicologists are concerned about? For the method I used open-ended and structured interviews based on four factors: trustworthiness, accessibility, reaching the readers and status of the publishing media. Musicologists are positive to the open-access concept and are willing to submit their papers to open-access journals. They think that the accessibility of the articles is going to increase when they publish them in open-access journals.

This study focuses on the social medium Facebook. Its intention is to examine the contents of the Facebook statuses the Swedish parliament parties chose to publish in the final two weeks before the parliamentary elections in 2010. The key concepts used in the analysis are interactivity and multimodality. Aspects to be explored are interactivity of their status updates and how the parties used various multimodal objects. A comparison of the parties' usage also follows.

I?ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald?s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that?s being analyzed is not of commercial type instead it?s characterized as an informative campaign that the ideal organization Amnesty is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that?s going on within the subject.