The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the interdiscursivity that emerges when brands are communicated through podcasts. Another aim was to understand how relationships and identities are constructed through the podcast by examining its intended audience. In order to achieve this a critical discourse analysis was used as both underlining theory and comprehensive method.

This thesis endavours to examine whether differences between original and translation in literary translation are systematic and predictable by studying a Swedish detective novel and its Japanese translation. The domain of the novel chosen for analysis is the reported speech (i.e. dialog).Translation Studies suggests that knowledge of the literary norms of the Target Language of the translation and of the status of translations in the Target Language's literary system, enables one to predict if and what differences between original and translation will appear.A survey of the scholarly literature concerning literary norms in the Japanese system and the status of translation within said system was performed and the following hypotheses were postulated: 1. Given sufficient knowledge of the norms of the Target Language's literary system and the status of translations within said system, the nature of differences between original and translation can be predicted. 2.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

I denna studie undersöks hur smak, status och klass uttrycks i reality-TV-programmen Färjan (Kanal 5) och Danspalatset Playa del Sol (TV3). I program som dessa får vi följa människor som åker på kryssningar, semestrar och shoppar, alltmedan vi förväntas skratta åt dem. De ämnen som dessa program behandlar är tätt förbundna med en förståelse av klass. Syftet med denna uppsats är således att belysa klassaspekter och smakhierarkier. Vidare kommer representationen av smak diskuteras i relation till klass och status. Utifrån denna förståelse av klass som relaterat till smak och status skall sedan klasspositionering i programmen undersökas.

Title: The role and status of music theory ? an inquiry into the Arts Programme of the Swedish upper secondary school. The purpose of this inquiry is to find out what teachers of the Arts Programme say about the role and status of music theory within the different music subjects. Four teachers were interviewed, two teachers of music theory and two instrumental teachers. The interviews were formulated with open questions where the informants guide the conversation, i.e.

AbstractThe aim of my study has been to investigate which expectations students at The Hotel and Restaurant Programme have for their futue working life and labour market. I want to investigate if these expectations are important factors that female dominance is large within the meal service sector. I have chosen to do qualitative interviews to discover these expectations.Some explanations that the respondent give for the gender differences within the restaurant and meal service sectors are the old tradition of male and female work. Furthermore the possibility of becoming well known within the market and the possibility for personal development in this market are described as important factors.The answers to my questions show that all respondents are positive to future work markets; also they all want to work within the restaurant sector and not in the meal service sector. The reasons for their choice cannot give a complete explanation to why female dominance is so big within the meal service sector.Keywords: Gender, status and celebrity-hood..

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

På den nuvarande klädmarknaden råder en hård konkurrens eftersom utbudet av varor och tjänster har ökat. Konsumentens förändrade beteende har lett till att företag måste sticka ut med hjälp av sitt erbjudande. Ett sätt att utmärka sig på marknaden är att arbeta med relationer och få kunden att vilja återvända på grund av butikens service. En kund som känner sig trygg i shoppingsituationen kan bli en viktig stamkund. Den traditionella mannen finner inget nöje i att shoppa och vill därför att processen ska gå så snabbt som möjligt.

In Sweden a person is either unlimited or limited liable to tax. It is important to define this status since the consequence of being unlimited liable to tax according to chapter 3 § 8 Swedish income tax law (1999:1229) is imposed tax on every revenue from Sweden and overseas. When deciding the fiscal status Sweden uses the principle of domicile which makes the home of the taxable person important.Despite domilication in another country a person can be considered to have such bonds to Sweden that they still should be unlimited liable to tax here. During the development of the Swedish communal tax law (1928:370) the term essential linkage was introduced. There are numerous factors which can affect this assessment but in case-law some factors have been considered more important than others.

Dagens teknologiska utveckling har bidragit till vårt mediaintensiva samhälle som iallt större utsträckning har övergått till ett konsumtionssamhälle. Trots Sverigesrestriktioner gällande marknadsföring riktat till barn, står barn för stora delar avlandets konsumtion, vilket inte minst förstärkts genom internets utveckling. Dagensbarn är rikare än någon annan generation genom tiderna, vilket är något företag i daguppmärksammat vid utformandet av marknadsföring och produkter. Varumärken harfått en större betydelse på den konkurrenssatta marknaden, inte minst bland barn.Uppsatsens syfte är att identifiera och fördjupa diskussionen kring barnskonsumtionsmönster i yngre åldrar. Uppsatsen belyser den varumärkesmedvetenhetsom råder i åldrarna 6-10, samt identifierar likheter respektive skillnader gällandebarns relation till klädmärken.Studiens huvudsakliga teorier är varumärkesvärde, visual literacy och grupptryck,vilka sammankopplas med den insamlade empirin för att svara på hur barns relationtill klädmärken ser ut.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

In many developing countries, among them Vietnam, contamination of agricultural land is a major issue that has public health implications. A fast growing population, rapid urbanization and industrialization have led to air and water emissions of potentially toxic elements (PTEs), such as cadmium (Cd). Earlier studies have shown that individuals with low iron (Fe) and zinc (Zn) status absorb larger quantities of Cd than those of adequate nutritional status. The purpose of this study was to investigate and compare the Fe and Zn intake from the foods consumed by women (15-45 years) in selected households in two agricultural villag-es in the Red River delta in Vietnam. In one of the villages the residents were involved in metal (mainly Fe) recycling activity, whereas in the other village the residents had agricul-tural production as main source of income. Interviews, followed by food intake calcula-tions, were performed.

Introduction: Dental health globally is not equally distributed as shown by caries prevalence is higher in areas with more immigration outside Scandinavia and Western Europe and areas with lower socioeconomic status. To reduce the health inequalities in Borås, a dental health project was made in five kindergartens in the district Hässleholmen. Purpose: The purpose of the survey was, by interviews with the actors involved (teachers, children, parents and the public dental service) find out the views of the project, and whether the project is relevant and should continue. Method: The method used was qualitative interviews with the actors involved in dental health project. A total of 21 interviews were then consolidated by a qualitative content analysis.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.