We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

The aim of this study was to investigate people?s ability to detect deception and if variables such as birth order, personality and suspiciousness affect this ability. The study was conducted at Växjö University with students as participants (n = 278). A film of two people arguing both for and against their own personal opinions was constructed and participants assessed credibility on a categorical scale (Honest/Dishonest). Neither birth order nor level of suspiciousness revealed significant differences as pertains to credibility attribution.

Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

Gotland is famous around the world for its unique nature. The agriculture here has always been an important source of income and part of the identity of the island. But today the profession has low status and hard to survive. How can the interest for farming be increased?Gotlandsgården is an investigation about how the agriculture could develop.

Syftet med uppsatsen är att undersöka individens olika dimensioner av jaget/Self-concept och dess betydelse för relationer mellan konsumenter och varumärken. Vi har valt att forma studien efter det existentiell-fenomenologiska paradigmet. Metoden är passande för att undersöka konsumenters erfarenheter av olika slag. Metoden innefattar djupintervjuer där respondenterna styr dialogen under intervjun. De teorier vi har valt att använda oss av är teorier kring relationen mellan individ och varumärke, Self-concept, referensgruppsteori, Conspicuous och Status Consumption samt varumärkesteori.

The purpose of our study is to examine the bloggers? influence on the brand?s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions;Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject.

I och med informationsteknologins snabba framväxt i samhället ställs vi också inför problem som hur vi ska handskas med denna utveckling. Forskning visar att fenomenet datorrädsla kan bero på faktorer som exempelvis erfarenhet, personlighet, attityd eller kön. Syftet med denna studie är dock att undersöka eventuella samband mellan datorrädsla, personlighet samt datorerfarenhet. Nittio studenter vid Högskolan Dalarna agerade undersökningsdeltagare (UD) genom att svara på en enkät bestående av tre delar; bakgrundsfrågor, ett personlighetstest sammansatt av Eysenck Personality Inventory (EPI) samt åtta scenarier, där UD fick skatta sin självupplevda stressnivå i olika situationer. Studien visar att såväl neuroticism som datorerfarenhet skulle kunna predicera datorrädsla.

The aim of this bachelor?s thesis is to develop knowledge about how librarians experience their professional identity, argue for their competence and describe their profession based on their professional skills, tasks, and status. The method that is used to answer the questions of the study is semi-structured interviews with five public librarians. The theory used in this essay is Ørom?s six librarian identities plus Schreiber?s experience intermediate identity.

In this study the practical work with the EU Water Framework starts on the island of Gotland. 33 lakes and 32 streams have been characterized and classified regarding to their ecological status. The aim with the characterisation is to create a uniform discription of all waterbodies and a comparable estimation for the future. The aim with the classification is both to study the waterbodies ecological status and to gain knowledge of where the resources should be concentrated so that the ecological status in all waterbodies will be good in 2015.The characterisation has been done according to the EU Water Framework Directive, and the factors that have been applied are the mean depth and area of the lake. The length and size on the catchment area are the factors that have been used on streams.

Forskning har visat att många skolbarn lider av psykisk ohälsa och att ohälsa påverkas av socioekonomisk status och etnisk tillhörighet. Studiens syfte var att undersöka om gruppbehandling med medveten närvaro kan minska skolbarns oro, ångest och nedstämdhet i ett område med låg socioekonomisk status och etnisk mångfald. Aktiv behandling jämfördes med kontrollbehandling (avslappningsövningar). 50 skolbarn i åk 3 deltog. Behandlingen omfattade 12 sessioner á 30 minuter under sex veckor.

Syfte och frågeställningarSyftet med denna studie var att genom intervjuer kartlägga samordnarnas arbete för fysisk aktivitet på recept(FaR®) i sex landsting. Tre av de landsting vars invånare i genomsnitt har bland den lägsta respektive högsta socioekonomiska statusen i Sverige. Statusen är baserad på disponibel inkomst, nivå av utbildning, antal mottagare av ekonomiskt bistånd och introduktionsersättning till flyktingar, arbetslöshet samt arbetslösa i arbetsåtgärder. Intervjuerna genomfördes för att undersöka om, och i så fall i vilken utsträckning, den socioekonomiska statusen hos invånarna har en koppling till FaR-samordningen och mängden förskrivna FaR i landstinget. Med detta var tanken att se om något tyder på att invånarna i de landsting vars invånare har lägre socioekonomisk status missgynnas.Metod? Vilka hinder respektive förutsättningar för FaR-samordningen finns i de sex landsting som ingår i studien?? Finns det tecken på koppling till den socioekonomiska statusen hos invånarna och FaR-samordning enligt samordnarna?? Hur ser omfattningen gällande antalet förskrivna FaR ut i respektive landsting?Som metod i studien användes kvalitativ ansats med halvstrukturerade intervjuer där sex informanter med rollen att samordna FaR i landstingen intervjuades.

This thesis presents the design and implementation of an accounting and status notification system for the LPRng print spooler. A solution using SNMP to query for needed accounting and status data is presented, a design built upon this, and an implementation produced. As the system derives from the requirements specification, it will make no attempt to solve all printer accounting problems or to offer compatibility with all printers, database management systems or print spoolers. However, several solutions for printer accounting are discussed and the best solution derived from the requirements specification will be chosen..

An important task for project managers in multi-project environments is to effectively choose the right people to the project team. For organizations, it means being able to prioritize and plan human resources among the various projects running in parallel. The purpose of this paper is to describe how a project manager in multi-project environments looks at the allocation of people in their projects. We did our research through literature reviews and interviews with seven project managers.The research shows that the studied organizations highlight both the expertise and the personal factors in an election. They do not use any specific personality test to identify their staff.

The competition between brands on a market has led to a differentiation of the product range and the brands shape is more and more important to take consideration to. As a company and as a leader, you must understand the importance of working with a brand building-process int he organization. It is important to take advantage of the core assets you have with the brand and also within the organization.The paper is presenting David Aakers brand building-process witch involves a model for identity and the seed within. Aaker describes that a clear brand identity can help communicate both intern the organization and out to extern costumers, it could help bring clarity to what the brand stands for. And what it wan to send out.

Syftet med undersökningen var att påvisa hur ungdomar talat om förhållandet mellan konsumtion, identitet och status. Den teoretiska utgångspunkten har hämtats från bland annat Bauman och Giddens tankar om konsumtion och postmodernitet. Den tidigare forskning som gjorts om konsumtion belyser bland annat vilket förhållande ungdomar har gentemot märken, vilka olika påverkan som finns, vad som betecknas som statuskonsumtion samt vilken betydelse konsumtion har för individers identitetsskapande. Respondenterna bestod av 12 ungdomar mellan 16-18 år. De delades in i en killgrupp, en tjejgrupp samt en blandgrupp för att påvisa några eventuella skillnader mellan grupperna.