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6110 Uppsatser om Personal selling - Sida 5 av 408

Arena(s) Personal - ett självklart val?

ProblemArena Personal har upplevt att deras rekryteringstjänst inte används isamma utsträckning som deras bemanningstjänst. Detta trots att deanser sig kunna erbjuda en bra tjänst inom detta område. ArenaPersonal vet inte säkert vad orsaken till detta är och vill därför ha svar på problemet. Orsaken till ovissheten grundar sig i att de inte har tillräckligt med kunskap om hur kunderna uppfattar dem.SyfteUppsatsen syfte är att utvärdera hur kunderna upplever ArenaPersonal. Utifrån undersökningens resultat ges Arena Personal enfördjupad inblick i de områden som upplevs som bra och i de områdensom upplevs som sämre samt svar på varför kunderna inte använderrekrytering i samma utsträckning som bemanning.TillvägagångssättIntervjuer med fyra av Arena Personals kunder genomfördes ochsammanställdes för att få en bild av hur de uppfattade Arena Personal.Resultatet av de viktigaste positiva och negativa aspekterna av ArenaPersonal presenterades utifrån de fyra områden som undersökningenutgick ifrån.

Uttagsbeskattning av en kooperativ förenings försäljning av el till självkostnadspris

The thesis has as purpose to describe and analyse a decision made be the Swedish tax committee in which it was decided that a cooperative economical associations selling price, which was less than the comparable public bonds market price, would be the focus of a withdrawal tax. There are exceptions from a withdrawal tax, that is if the transaction has a business motivation. However the concept, business motivation, is narrowly interpreted both in the preparatory works and in case law, which makes it irrelevant to the situation at hand. A cooperative economical association is a form of association nearest akin to the limited companies. These types of associations have as purpose to increase their owners wealth with the benefit of freedom from personal responsibility.

Bibliotek och integration- Skolbibliotekspersonals förhållningssätt till integration

The Purpose of this paper is to illustrate how schoollibrarians work with integration. The study is based on thefollowing questions:1. How does the school library personal look on integration?2. What does the school library personal approach say abouttheir work with integration of persons with a differentbackground then Swedish?The method I chose to study this through is severalqualitative interviews with school library personal as well asearlier related research.The theory I chose to use for this study is Hans Ingvar Rothsmodel of the integration process.The results show that the school library personal does defineintegration even if they do not work with integration rightnow.My study also shows that there are some obstacles to thiswork, which is related to the lack of funds and other issues.And that the school library personal has different view ofwhat integration is..

Servicemotvillig personal : hur motiveras de till att leverera god service?

I den här uppsatsen kommer fenomenet god service att studeras utifrån snabbmatsrestauranger. Frågeställningen som uppsatsen behandlar är: hur får företag servicemotvillig personal att leverera god service? Uppsatsens syfte är att beskriva hur företag inom snabbmatsbranschen arbetar för att motivera och utbilda oerfaren personal för att kunna leverera god service. Då uppsatsen skapat ett nytt empirisk begrepp började studierna ute på fältet. Fältarbetet bestod av observationer samt intervjuer med både restaurangchefer och frontlinepersonal på snabbmatsrestauranger.

Logistikeffektivitet : hos företag utan egen produktion

This report is about logistic efficiency in companies without own production. The authors have interviewed employees working at two companies, Telias store in Skärholmen and Orion Diagnostica AB. The purpose of the report is to find out which logistic functions the two companies are using to create efficiency.Today?s markets are more global. Different parts of a product can be made in different parts of the world.

Det finns bara en av dig och det är du? : -personliga varumärken som ansökningsstrategi-

The climate at the labour-market in Sweden today means that students who have recently passed their examinations find it quite difficult to find work. The competetiveness calls for a strategy to find advantages in the employment process. The strategy explored in this thesis is called personal branding. We believe that by building a strong personal brand you can increase the possibilities to influence the decisions of those responsible for recruitments in our society. The question we ask ourselves in this essay is how to build a personal brand with the power to give students a competetive advantage in the employment process.

Personliga nätverk: en fallstudie om personliga nätverk inom musikindustrin

The purpose of this thesis was to illustrate the connection between personal networks and entrepreneurial business in the music industry. It also aims to examine how and why entrepreneurs in the music industry use personal networks in their entrepreneurial business activities. In order to explore the extent to which entrepreneurs in the music industry obtain support through personal networks, a case study was conducted based on interviews with entrepreneurs in various areas of the music industry. The study has shown that entrepreneurs in the music industry clearly see distinct advantages through the use of their personal networks, especially in terms of an enhanced supply of resources and through an increased amount of business opportunities. Personal networks have also shown to constitute a considerable amount of moral support for the entrepreneurs in the development process of the entrepreneurial business.

Stockholms destinationsutveckling

This essay is about personal assistance for persons with considerable intellectual disabilities.The purpose with the study is: to examine personal assistance for individuals, who can`t speakfor themselves, to examine how the individuals can determine and get influence into theirassistance and how they can get help with it, to examine the role of an representative inrelation to the serviceuser´s assistance and examine if there are factors of gender in theinterviews.The chosen method is qualitative interviews.The interviews has been analysed through earlier research about personal assistance andtheoretical perspectives like: influence, integration and citizenship and discussed throughperspectives of social psychology.The main conclusions are: the influence the serviceusers can have is through persons whoknow them very well, the role of the representatives are indistinct, the serviceusers can´tdetermine their assistance themselves and need help with it from relatives, representatives,personal assistants and managers, the persons who know the serviceuser intimately are best totransform the needs to assistance. The factors of gender, are that there are more men aspersonal assistants than in the care of elderly, and the representatives are mostly men. Thepersonal assistants appreciates the time they have for the serviceuser, the work can be lonelyand demanding..

Personligt Varumärke och Ledarskap : En kvalitativ studie om hur företagsledare använder sig av personligt varumärke i sitt ledarskap

The meaning of being someone and standing for something is getting more important today in the Swedish business market. Our thesis has a qualitative approach that aims to study the usage of personal branding in the upper-management of Swedish organizations. Theories collected from literature and articles include marketing branding, personal branding and leadership. Our main target is to identify components that obtain usage of personal branding which are, attributes and strengths, communication, values, and vision and mission. The empirical data is gathered from six personal interviews with managers.

Lönsam energieffektivisering : Ett samarbete mellan ÅF och kund

This thesis project has focused on studying ÅF?s business concept Energy Collaboration, which is their way of selling energy efficiency services. Thereforeongoing projects have been analyzed. The purpose was to determine achieved energy efficiency, costs and profitability for the studied projects. It was concluded that the Energy Collaboration is a good way of selling energy efficiency services, since the customer takes no risk and energy savings of about 15-25 % can be achieved with simple measures.


Betydelsen av ledarens personliga varumärke för företagets varumärke : En kvalitativ studie om fyra ledare och deras uppfattning om sina personliga varumärken samt betydelsen varumärkena har för mervärdet i deras företags varumärken.

The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.

Fastighetsmäklartjänster på nätet : en fallstudie av Adirekta, A-mäklarna och HemOnline

To purchase a house or an apartment is often one of the major personal financial commitments for a person. In 2005, 84% of the homeowners sold their homes using a estate agency. During 2006 several new opportunities appeared on the market, giving the homeowners more of a choice in what way to sell their homes. Media describes the alternatives in general ?as the agents on the Internet?.

Det nya bokförlaget: Att skapa en roll på marknaden

As more and more book publishers are starting up in Sweden, despite of tough competition, this thesis aims to understand the necessary resources required by new publishing houses in order to create a long-term role on the national publishing market. This is a market characterized by a high level of cultural interests, where success is not always measured in economic profit. Four new publishing houses have been chosen, whose start-up phases and entry processes are described in order to determine what factors have been essential in creating a role. In addition, relevant actors such as other publishers, distributors, and retailers have been interviewed with the purpose of acquiring the complete picture of how the new publishers? can create a role within the industry.

Den övertygande reklamen? : En analys av Pripps Blå och Norrlands Gulds reklambilder

Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

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