Personliga nätverk

The purpose of this thesis was to illustrate the connection between personal networks and entrepreneurial business in the music industry. It also aims to examine how and why entrepreneurs in the music industry use personal networks in their entrepreneurial business activities. In order to explore the extent to which entrepreneurs in the music industry obtain support through personal networks, a case study was conducted based on interviews with entrepreneurs in various areas of the music industry. The study has shown that entrepreneurs in the music industry clearly see distinct advantages through the use of their personal networks, especially in terms of an enhanced supply of resources and through an increased amount of business opportunities. Personal networks have also shown to constitute a considerable amount of moral support for the entrepreneurs in the development process of the entrepreneurial business. This, in turn, generates a higher feeling of security for the entrepreneurs. It has furthermore shown that entrepreneurs in the music industry use their personal networks frequently to recommend one another in various types of situations, with the exception of situations that interfere with their own interests. In addition, the study has shown that entrepreneurs in the music industry are more inclined to develop personal relations from a business relationship rather than the other way round.

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