Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

The aim of this quantitative study was to from a gender perspective understand and measure the mental health among young people as a sense of managing to handle situations and also how satisfied young people are with their personal qualities. The study also aims to see if there is a connection between these two ways of explaining mental health. This study takes its standpoint from a gender theory and gender stereotypes. The study was conducted as a survey with 100 young girls and boys, all of whom was students of a Swedish upper secondary school. The result of the study show that young people in general has a good sense of being able to handle situations.

Arbetet handlar om hur föräldrar till barn i behov av särskilt stöd känner sig förstådda och bemötta av personal i förskola/skola. Fokuset är på hur föräldrar har blivit bemötta av personal och pedagoger i förskolan/skolan. Föräldrar beskriver en skola som inkluderar alla, ur deras synvinkel. För att få svar på frågeställningarna har åtta föräldrar som har barn i behov av särskilt stöd intervjuats. Syfte: Syftet med arbetet är att försöka förstå hur föräldrar upplever att personal och pedagoger bemöter deras barn i förskola/skola, samt hur föräldrar tänker kring en skola som inkluderar alla barn. Metod: Kvalitativa forskningsintervjuer är den metod som har använts i arbetet. Efter intervjuerna är empirin sammanställd och analyserad.

International negotiation is the link between international planning and implementation. The ability to negotiate successfully may very well depend on the efforts being put into preparatory activities, leading to the purpose of this research, to gain a better understanding of pre-negotiation in an international context, by exploring, describing and partly explaining the process. Personal interviews were conducted with two Swedish international companies to obtain thorough information within the area. The collected data from these two cases are discussed, compared and then finally used to draw general conclusions. The study indicates the different issues that either occur or should be considered prior to the first formal meeting in an international negotiation.

Today's unsustainable resource use is influenced by many factors. One key factor isproduction methods and patterns. Trough change of production patterns enterprises can bepart of the solution to a more sustainable society. This case study has analyzed environmentalperformance of the printer company Edita Västra Aros Ltd (EVA), who has gained awards forits environmental work, and what driving forces they have had during this work. The survey isbased on a qualitative method and the collected data consists of documents and staffinterviews, which have been analyzed with content analysis.

Det är ett stort antal barn som söker asyl i Sverige, de är på flykt från ett annat land och anländer utan vårdnadshavare. Då barnen är i Sverige ansvarar Migrationsverket och vistelse kommunen för deras välbefinnande. När barnen slussas ut till vistelsekommunernas boende är det främst personalen på dessa boenden som har den närmaste kontakten med barnen. De ensamkommande asylsökande barnen har olika bakgrunder och livsöden och är i en speciellt utsatt situation. Personal som arbetar med dessa barn har ett yrke som ställer stora krav på god insikt, kunskap och förståelse för barnens situation.

Bakgrund: Forskning pa?visar pa? skolor som arbetsplats en o?kad stressniva? och minskat va?lbefinnande. Fokus i denna studie var utifra?n detta att underso?ka hur rektorn i sin ledarrollresonerade kring motivation och personalens va?lbefinnande pa? arbetsplatsen ur ett salutogent perspektiv samt att se om rektorns fo?rsta?else av dessa begrepp ansa?gs vara ett redskap i den kommunala grundskolan fo?r att utveckla sin personal.Syfte: Studien utforskade hur rektorer i kommunala grundskolan uppfattade att de motiverade sin personal och skapade va?lbefinnande pa? arbetsplatsen.Metod: Elva kvalitativa intervjuer med rektorer gjordes. Data analyserades genom en kvalitativ inneha?llsanalys.

This thesis deals with the compatibility between analysis software Revit Structure2012 and Robot Structural Analysis 2012. The purpose is to become more aware ofinformation management models to be compatible across different softwareapplications. The structural model is made to be optimal for the compatibility of othersoftware Aim is also to gain an understanding of the transferring methods that exist,and which method is most convenient to use and to examine whether the methodswork in practice. Objective of this project is to make the modeling processtime-efficient for constructors. Models do not need to be structured in severaloccasions in different software; it only needs an optimal model that transfers properlybetween software.The method used in the thesis consist cases where the transferring process isexamined.

I detta arbete har jag undersökt hur anställda på IT-företag uppfattar arbetsklimatet i dagens IT-företag och hur de önskar att arbetsklimatet egentligen skulle vara. Anledningen till att IT-företag skall satsa på ett bra arbetsklimat är flera. Ett bra arbetsklimat ger dels en konkurrensfördel vid rekrytering av kompetent personal och dels finns det en koppling mellan lönsamhet och ett bra arbetsklimat.Jag har gjort denna undersökning genom att intervjua personal vid olika IT-företag och fått fram information om deras uppfattningar om arbetsklimatet. Arbetsklimatet har jag delat upp i flera delar vilka alla har gåtts igenom och undersökts. Svaret på dessa delar har varit positivt men med vissa negativa aspekter som bör ses över.

EW26 is a Bachelor thesis carried out by students, Jessica Blomberg, Sara Danielsson and Mikael Johansson, during the academic year 2010-2011 at the Innovation Engineering Program of Halmstad University. The project was conducted in close cooperation with Ergosafe AB.Ergosafe develops, manufactures and sells electric sliding windows. Due to the company?s current expansion phase they want to increase their product range. The company has identified a need for large windows that moves vertically.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

This is a qualitative case study of young womens? experiences of blogging about One Direction on the social media/microblogging platform Tumblr. The aim of this study was to find out what fan blogging is and why fans blog. We did this by creating an account on Tumblr where we invited young women between the ages of 16?29, who had active fan blogs dedicated to One Direction, to answer an open-ended questionnaire.

Syftet med studien var att få kunskap om vilka motivationsfaktorer, inre och yttre, som är viktiga hos personal inom serviceyrken. Vidare studerades den uppfattade sammanhållningen inom målgruppen. Av speciellt intresse var att studera korrelationer mellan sammanhållning och inre/yttre motivationsfaktorer samt om kontroll i arbetet och socialt stöd inverkar på dessa faktorer. I undersökningen deltog 88 individer, 38 män och 50 kvinnor, i åldrarna 18-65 (M=34,63 Sd=12,40). Datainsamlingen skedde med hjälp av ett frågeformulär baserat på QPS Nordic och Group Environment Questionnaire (GEQ).