A crisis situation that has been more commonly occurred in the industry of conveniencegoods lately is the product related crises which thereby has become a challenge for everymarketer to handle. As the negative publicity tend to enlarge the crisis and spread to thecategory as a whole, it's not only important to have a crisis management to handle crisesconcerning the company itself. But also to be ready to make the best out of the situationwhere the company is threatened to get infected by the negative effects caused by acompetitor.When companies get the chance to make a response on the negative publicity on theircompetitor, as well as the category, through media, the question is - shall they act And howshall they act Which response is the most effective to send out to get out of involvement, notget infected by negative spill over's or even - to make the valenced comparison a way togenerate positive effects and gain market share The purpose of this paper is thereby to find the optimal strategy for an organization in theindustry to handle their competitor's crises through a pronouncement in media. Anotherpurpose to address is whether the brand strength is moderating the effects from the differenttypes of responses tested in this study. This purpose aims to find guidelines depending onthese moderating effects.The paper commodiously, strongly supports that there are beneficial effects to be generatedfrom making a response in either positive or negative direction in oppose of actively choosingnot to make a pronouncement at all.

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

This essay is based on a mission from Anna Schibli, Director of Tourism at Solliden Palace. The thesis aims to investigate the image that Solliden Palace has, and the picture that local and regional tourist offices have of the Sollidens Castle brand and what position Solliden include in these markets. A total of six in-depth interviews with tourist offices, at local and regional level, has been carried out and an initial in-depth interview with Anna Schibli of Solliden Palace. The responses of the respondents have since been interpreted and processed based on an inductive approach, in order to interpret the image that Solliden Palace has. Scientific papers have been studied and analyzed in order to generate an explanation and understanding of the research area.

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.

Försäkringsbolagen i Sverige betalar årligen ut stora belopp till följd av brandskador. Det är allmänt känt att det förstörs stora värden vid bränder i byggnader. Hur stora dessa värden är presenteras årligen av Svenska brandskyddsföreningen genom uppgifter från försäkringsbolagen. Hur stora värden som räddas vid insatser till byggnadsbränder är däremot okänt. För att räddningstjänstens personal ska kunna uppskatta hur stora värden som har räddats efter en insats krävs ett lätthanterligt verktyg.

The purpose with this thesis was to describe the importance of the creative industries for a town. We thought that towns could design a strategy to attract creative industries and creative people to establish their business in the town. During the study some important topics, such as a town brand, a town image and a town identity has been identified as factors that can influence and attract people and creative industries. Towns can use these topics in their marketing of the town. The method that we used was a case study: we conducted interviews to collect information about the chosen case study, the town of Skellefteå.

Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.

Dagens arbetsvillkor präglas av att vara föränderliga där idealet är flexibilitet. En följd av detta är att arbetsrelationerna tenderar att blir mer tillfälliga och ytliga. Tidigare forskning visar bl.a. att inhyrd personal upplever ett utanförskap och maktlöshet i sin arbetssituation, vilket belyser en ojämlikhet. Utifrån denna bakgrund syftar denna studie till att beskriva och förstå den ordinarie personalens upplevelse av möte med inhyrd personal på arbetsplatsen.

The purpose of this thesis is to gain a deeper understanding of Swedish companies? use of corporate sponsorships as a tool for communication. The research describes motives and goals of corporate sponsorships, the selecting process and methods used in evaluating its effects. The empirical data has been colleted through interviews with two companies sponsoring athletics at a top level in Sweden. The study shows that the principal objectives and motives companies have with sponsorships are related to brand exposure, image improvement and relationships.

Syftet med detta arbete var att undersöka medvetenheten och lekens betydelse hos personal i förskolan och om det finns en samsyn mellan personal och rektorer om lekens betydelse. Arbetet ger en översikt över tidigare forskning om lekens betydelse för barns utveckling och den delen avslutas med en del om lek som en specialpedagogisk metod. Med hjälp av intervjuer av personal och rektorer har vi undersökt förskolepersonals medvetenhet om lekens betydelse samt om det finns en samsyn mellan personal och rektorer om lekens betydelse. Vi har även undersökt om det finns skillnader mellan olika kommuner. Sammanfattningsvis pekar resultatet av vår undersökning på att rektorns inställning och medvetenhet om lekens betydelse har stor betydelse för hur mycket leken diskuteras och medvetandegörs i personalgruppen..

En studie om kompetensutveckling av personal i medelstora företag..

Syftet är att undersöka individers upplevelser av barriärer mot kunskapsdelning inom organisationer som använder extern arbetskraft i jämförelse med organisationer som ej använder extern arbetskraft. I denna uppsats har en hermeneutisk ansats använts för att studera individers upplevelser av barriärer mot kunskapsdelning. Respondenterna som deltagit i studien var från fyra olika organisationer där två av organisationerna använde sig av extern arbetskraft medan två endast använde sig av ordinarie personal. Vi utförde både intervjuer och enkätundersökningar på organisationer med extern personal och organisationer med bara ordinarie personal. Resultatet från vår studie visar att de upplevda barriärerna mot kunskapsdelning i vissa lägen skiljer sig åt mellan ordinarie- och extern personal. Det har rått konsensus bland de studerade organisationerna om att tidsbrist är den främsta barriären mot kunskapsdelning mellan ordinarie personal och extern personal, vilket har visat sig främst bero på den externa personalens korta anställning. Även bland ordinarie personal är det främst tidsbrist som upplevs som den främsta barriären mot kunskapsdelning.

Ett varumärke är bra för kunden på många olika sätt, först och främst så talar varumärket om ursprunget eller tillverkaren av produkten eller tjänsten, men det allra viktigaste som varumärket gör för kunden är att det ger kunden särskild mening och någonting som kunden förhoppningsvis kan identifiera sig med. Om kunden har information om varumärket så behöver han/hon inte leta så mycketefter information om varumärket vilket är bra ur ett ekonomiskt perspektiv då sökkostnaden blir låg.Vårt syfte med den här uppsatsen är att få en inblick i hur ett företag arbetar med att minska luckan mellan Brand Promise och Brand Delivery. Vi ville jobba mot ett lokalt företag eftersom vi är från området båda två och eftersom GavleNet har en aktuell och intressant produkt så valde vi arbeta mot dem. Vi har utfört muntliga och skriftliga intervjuer för att samla in data och även använt oss av relevant litteratur samt sökt i databaser och även på andra sätt utnyttjat Internet. Vi valde att arbeta utifrån en modell som heter ?Brand Relation Management Model?, den består av åtta faser: vision, kultur, identifiering, fastställa, arkitektur, engagera, kapitalisera och mätning.

Many design agencies and designers like to see design as a longtime strategic investment for any company. However, knowledge of design as a strategic resource depends on ones professional background and ones knowledge of design as such. It is common today that clients meet design agencies and therefore design with a certain skepticism concerning its role in the company. Within the prodctdevelopment-process the company?s different functions meet.